diff --git a/lms/djangoapps/bulk_email/message_types.py b/lms/djangoapps/bulk_email/message_types.py
index 033f5423e1f7..53c7e92029a5 100644
--- a/lms/djangoapps/bulk_email/message_types.py
+++ b/lms/djangoapps/bulk_email/message_types.py
@@ -12,3 +12,4 @@ class BulkEmail(BaseMessageType):
     def __init__(self, *args, **kwargs):
         super().__init__(*args, **kwargs)
         self.options['from_address'] = kwargs['context']['from_address']
+        self.options['transactional'] = True