diff --git a/.github/ISSUE_TEMPLATE/new_component.yaml b/.github/ISSUE_TEMPLATE/new_component.yaml
index a08b4c5e57af..25ab550ce21d 100644
--- a/.github/ISSUE_TEMPLATE/new_component.yaml
+++ b/.github/ISSUE_TEMPLATE/new_component.yaml
@@ -1,7 +1,7 @@
 name: New component proposal
 description: Suggest a new component for the project
 title: "New component: "
-labels: ["new component", "needs triage"]
+labels: ["Sponsor Needed", "needs triage"]
 body:
   - type: textarea
     attributes: