Quick example using Python and Survival Analysis to calculate customer retention rates, churn rates, customer lifespan and ultimately Customer Lifetime Value (CLTV) for a Shopify store.
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olliecorbisiero/Quick-Ecommerce-Churn-and-CLTV-Calculations
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Quick example using Python and Survival Analysis to calculate customer retention rates, churn rates, lifespans and ultimately Customer Lifetime Value (CLTV) for a Shopify store.
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