diff --git a/examples/customization/README.md b/examples/customization/README.md
index a714669fe6..3d0da10b01 100644
--- a/examples/customization/README.md
+++ b/examples/customization/README.md
@@ -31,6 +31,9 @@ The table below summarizes some of the options. More options (extensions) are av
 | N/A | `real-ip-header` | Sets the value of the [real_ip_header](http://nginx.org/en/docs/http/ngx_http_realip_module.html#real_ip_header) directive. | `X-Real-IP`|
 | N/A | `real-ip-recursive` | Enables or disables the [real_ip_recursive](http://nginx.org/en/docs/http/ngx_http_realip_module.html#real_ip_recursive) directive. | `False`|
 | `nginx.org/server-tokens` | `server-tokens` | Enables or disables the [server_tokens](http://nginx.org/en/docs/http/ngx_http_core_module.html#server_tokens) directive. Additionally, with the NGINX Plus controller, you can specify a custom string value. The empty string value disables the emission of the “Server” field. | `True`|
+| N/A | `http-snippets` | Sets a custom snippet in http context. | N/A |
+| `nginx.org/location-snippets` | `location-snippets` | Sets a custom snippet in location context. | N/A |
+| `nginx.org/server-snippets` | `server-snippets` | Sets a custom snippet in server context. | N/A |
 
 ## Using ConfigMaps
 
diff --git a/examples/customization/cafe-ingress-with-annotations.yaml b/examples/customization/cafe-ingress-with-annotations.yaml
index a7b59b12ff..fec0ecd2e0 100644
--- a/examples/customization/cafe-ingress-with-annotations.yaml
+++ b/examples/customization/cafe-ingress-with-annotations.yaml
@@ -6,6 +6,17 @@ metadata:
     nginx.org/proxy-connect-timeout: "30s"
     nginx.org/proxy-read-timeout: "20s"
     nginx.org/client-max-body-size: "4m"
+    nginx.org/location-snippets: |
+        if ($ssl_client_verify = SUCCESS) {
+            set $auth_basic off;
+        }
+        if ($ssl_client_verify != SUCCESS) {
+            set $auth_basic "Restricted";
+        }
+        auth_basic $auth_basic;
+        auth_basic_user_file "/var/run/secrets/nginx.org/auth-basic-file";
+    nginx.org/server-snippets: |
+        ssl_verify_client optional;
 spec:
   rules:
   - host: cafe.example.com
diff --git a/examples/customization/nginx-config.yaml b/examples/customization/nginx-config.yaml
index 8e4f1d948f..000cccc072 100644
--- a/examples/customization/nginx-config.yaml
+++ b/examples/customization/nginx-config.yaml
@@ -32,3 +32,15 @@ data:
   real-ip-header: "proxy_protocol" # default is X-Real-IP. Sets the value of the real_ip_header directive. http://nginx.org/en/docs/http/ngx_http_realip_module.html#real_ip_header
   real-ip-recursive: "True" # default is "False". Enables or disables the real_ip_recursive directive. See http://nginx.org/en/docs/http/ngx_http_realip_module.html#real_ip_recursive
   server-tokens: "False" # default is "True". Enables or disables the server_tokens directive. See http://nginx.org/en/docs/http/ngx_http_core_module.html#server_tokens
+  http-snippets: | # Pipe is used for multiple line snippets. Make sure the snippet is not a default value, in order to avoid duplication.
+    map $uri $new_uri {
+      /old.html /index.html;
+    }
+  server-snippets: | # No default. Pipe is used for multiple line snippets. Make sure the snippet is not a default value, in order to avoid duplication.
+    # Old website redirect
+    if ($new_uri) {
+        rewrite ^ $new_uri permanent;
+    }
+  location-snippets: | # No default. Pipe is used for multiple line snippets. Make sure the snippet is not a default value, in order to avoid duplication.
+    proxy_temp_path  /var/nginx/proxy_temp;
+    charset  koi8-r;
\ No newline at end of file
diff --git a/nginx-controller/controller/controller.go b/nginx-controller/controller/controller.go
index 10b7c296f2..26c9999e6c 100644
--- a/nginx-controller/controller/controller.go
+++ b/nginx-controller/controller/controller.go
@@ -375,14 +375,14 @@ func (lbc *LoadBalancerController) syncCfgm(key string) {
 		if proxyReadTimeout, exists := cfgm.Data["proxy-read-timeout"]; exists {
 			cfg.ProxyReadTimeout = proxyReadTimeout
 		}
-		if proxyHideHeaders, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "proxy-hide-headers", cfgm); exists {
+		if proxyHideHeaders, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "proxy-hide-headers", cfgm, ","); exists {
 			if err != nil {
 				glog.Error(err)
 			} else {
 				cfg.ProxyHideHeaders = proxyHideHeaders
 			}
 		}
-		if proxyPassHeaders, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "proxy-pass-headers", cfgm); exists {
+		if proxyPassHeaders, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "proxy-pass-headers", cfgm, ","); exists {
 			if err != nil {
 				glog.Error(err)
 			} else {
@@ -405,7 +405,7 @@ func (lbc *LoadBalancerController) syncCfgm(key string) {
 				cfg.HTTP2 = HTTP2
 			}
 		}
-		if redirectToHTTPS, exists,err := nginx.GetMapKeyAsBool(cfgm.Data, "redirect-to-https", cfgm); exists {
+		if redirectToHTTPS, exists, err := nginx.GetMapKeyAsBool(cfgm.Data, "redirect-to-https", cfgm); exists {
 			if err != nil {
 				glog.Error(err)
 			} else {
@@ -457,7 +457,7 @@ func (lbc *LoadBalancerController) syncCfgm(key string) {
 		if realIPHeader, exists := cfgm.Data["real-ip-header"]; exists {
 			cfg.RealIPHeader = realIPHeader
 		}
-		if setRealIPFrom, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "set-real-ip-from", cfgm); exists {
+		if setRealIPFrom, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "set-real-ip-from", cfgm, ","); exists {
 			if err != nil {
 				glog.Error(err)
 			} else {
@@ -515,6 +515,29 @@ func (lbc *LoadBalancerController) syncCfgm(key string) {
 		if proxyMaxTempFileSize, exists := cfgm.Data["proxy-max-temp-file-size"]; exists {
 			cfg.ProxyMaxTempFileSize = proxyMaxTempFileSize
 		}
+
+		if mainHTTPSnippets, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "http-snippets", cfgm, "\n"); exists {
+			if err != nil {
+				glog.Error(err)
+			} else {
+				cfg.MainHTTPSnippets = mainHTTPSnippets
+			}
+		}
+		if locationSnippets, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "location-snippets", cfgm, "\n"); exists {
+			if err != nil {
+				glog.Error(err)
+			} else {
+				cfg.LocationSnippets = locationSnippets
+			}
+		}
+		if serverSnippets, exists, err := nginx.GetMapKeyAsStringSlice(cfgm.Data, "server-snippets", cfgm, "\n"); exists {
+			if err != nil {
+				glog.Error(err)
+			} else {
+				cfg.ServerSnippets = serverSnippets
+			}
+		}
+
 	}
 	lbc.cnf.UpdateConfig(cfg)
 
diff --git a/nginx-controller/nginx/config.go b/nginx-controller/nginx/config.go
index e25daed8bd..74b4927003 100644
--- a/nginx-controller/nginx/config.go
+++ b/nginx-controller/nginx/config.go
@@ -2,12 +2,15 @@ package nginx
 
 // Config holds NGINX configuration parameters
 type Config struct {
+	LocationSnippets              []string
+	ServerSnippets                []string
 	ServerTokens                  bool
 	ProxyConnectTimeout           string
 	ProxyReadTimeout              string
 	ClientMaxBodySize             string
 	HTTP2                         bool
 	RedirectToHTTPS               bool
+	MainHTTPSnippets              []string
 	MainServerNamesHashBucketSize string
 	MainServerNamesHashMaxSize    string
 	MainLogFormat                 string
diff --git a/nginx-controller/nginx/configurator.go b/nginx-controller/nginx/configurator.go
index e0f20222ba..3279c90614 100644
--- a/nginx-controller/nginx/configurator.go
+++ b/nginx-controller/nginx/configurator.go
@@ -121,6 +121,7 @@ func (cnf *Configurator) generateNginxCfg(ingEx *IngressEx, pems map[string]stri
 			RealIPRecursive:       ingCfg.RealIPRecursive,
 			ProxyHideHeaders:      ingCfg.ProxyHideHeaders,
 			ProxyPassHeaders:      ingCfg.ProxyPassHeaders,
+			ServerSnippets:        ingCfg.ServerSnippets,
 		}
 
 		if pemFile, ok := pems[serverName]; ok {
@@ -173,6 +174,7 @@ func (cnf *Configurator) generateNginxCfg(ingEx *IngressEx, pems map[string]stri
 			RealIPRecursive:       ingCfg.RealIPRecursive,
 			ProxyHideHeaders:      ingCfg.ProxyHideHeaders,
 			ProxyPassHeaders:      ingCfg.ProxyPassHeaders,
+			ServerSnippets:        ingCfg.ServerSnippets,
 		}
 
 		if pemFile, ok := pems[emptyHost]; ok {
@@ -204,20 +206,36 @@ func (cnf *Configurator) createConfig(ingEx *IngressEx) Config {
 			ingCfg.ServerTokens = serverTokens
 		}
 	}
+
+	if serverSnippets, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/server-snippets", ingEx.Ingress, "\n"); exists {
+		if err != nil {
+			glog.Error(err)
+		} else {
+			ingCfg.ServerSnippets = serverSnippets
+		}
+	}
+	if locationSnippets, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/location-snippets", ingEx.Ingress, "\n"); exists {
+		if err != nil {
+			glog.Error(err)
+		} else {
+			ingCfg.LocationSnippets = locationSnippets
+		}
+	}
+
 	if proxyConnectTimeout, exists := ingEx.Ingress.Annotations["nginx.org/proxy-connect-timeout"]; exists {
 		ingCfg.ProxyConnectTimeout = proxyConnectTimeout
 	}
 	if proxyReadTimeout, exists := ingEx.Ingress.Annotations["nginx.org/proxy-read-timeout"]; exists {
 		ingCfg.ProxyReadTimeout = proxyReadTimeout
 	}
-	if proxyHideHeaders, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/proxy-hide-headers", ingEx.Ingress); exists {
+	if proxyHideHeaders, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/proxy-hide-headers", ingEx.Ingress, ","); exists {
 		if err != nil {
 			glog.Error(err)
 		} else {
 			ingCfg.ProxyHideHeaders = proxyHideHeaders
 		}
 	}
-	if proxyPassHeaders, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/proxy-pass-headers", ingEx.Ingress); exists {
+	if proxyPassHeaders, exists, err := GetMapKeyAsStringSlice(ingEx.Ingress.Annotations, "nginx.org/proxy-pass-headers", ingEx.Ingress, ","); exists {
 		if err != nil {
 			glog.Error(err)
 		} else {
@@ -366,6 +384,7 @@ func createLocation(path string, upstream Upstream, cfg *Config, websocket bool,
 		ProxyBuffers:         cfg.ProxyBuffers,
 		ProxyBufferSize:      cfg.ProxyBufferSize,
 		ProxyMaxTempFileSize: cfg.ProxyMaxTempFileSize,
+		LocationSnippets:     cfg.LocationSnippets,
 	}
 
 	return loc
@@ -433,6 +452,7 @@ func (cnf *Configurator) UpdateConfig(config *Config) {
 
 	cnf.config = config
 	mainCfg := &NginxMainConfig{
+		HTTPSnippets:              config.MainHTTPSnippets,
 		ServerNamesHashBucketSize: config.MainServerNamesHashBucketSize,
 		ServerNamesHashMaxSize:    config.MainServerNamesHashMaxSize,
 		LogFormat:                 config.MainLogFormat,
diff --git a/nginx-controller/nginx/convert.go b/nginx-controller/nginx/convert.go
index adbede444e..20bb49884f 100644
--- a/nginx-controller/nginx/convert.go
+++ b/nginx-controller/nginx/convert.go
@@ -40,10 +40,10 @@ func GetMapKeyAsInt(m map[string]string, key string, context apiObject) (int64,
 	return 0, false, nil
 }
 
-// GetMapKeyAsStringSlice tries to find and parse a key in the map as string slice splitting it on ','
-func GetMapKeyAsStringSlice(m map[string]string, key string, context apiObject) ([]string, bool, error) {
+// GetMapKeyAsStringSlice tries to find and parse a key in the map as string slice splitting it on delimiter
+func GetMapKeyAsStringSlice(m map[string]string, key string, context apiObject, delimiter string) ([]string, bool, error) {
 	if str, exists := m[key]; exists {
-		slice := strings.Split(str, ",")
+		slice := strings.Split(str, delimiter)
 		return slice, exists, nil
 	}
 	return nil, false, nil
diff --git a/nginx-controller/nginx/convert_test.go b/nginx-controller/nginx/convert_test.go
index 01719efb20..58bb09393c 100644
--- a/nginx-controller/nginx/convert_test.go
+++ b/nginx-controller/nginx/convert_test.go
@@ -164,7 +164,7 @@ func TestGetMapKeyAsStringSlice(t *testing.T) {
 		"key": "1.String,2.String,3.String",
 	}
 
-	slice, exists, err := GetMapKeyAsStringSlice(configMap.Data, "key", &configMap)
+	slice, exists, err := GetMapKeyAsStringSlice(configMap.Data, "key", &configMap, ",")
 	if err != nil {
 		t.Errorf("Unexpected error: %v", err)
 	}
@@ -176,13 +176,36 @@ func TestGetMapKeyAsStringSlice(t *testing.T) {
 	if !reflect.DeepEqual(expected, slice) {
 		t.Errorf("Unexpected return value:\nGot: %#v\nExpected: %#v", slice, expected)
 	}
+
+}
+
+func TestGetMapKeyAsStringSliceMultilineSnippets(t *testing.T) {
+	configMap := configMap
+	configMap.Data = map[string]string{
+		"server-snippets": `
+			if ($new_uri) {
+				rewrite ^ $new_uri permanent;
+			}`,
+	}
+	slice, exists, err := GetMapKeyAsStringSlice(configMap.Data, "server-snippets", &configMap, "\n")
+	if err != nil {
+		t.Errorf("Unexpected error: %v", err)
+	}
+	if !exists {
+		t.Errorf("The key 'server-snippets' must exist in the configMap")
+	}
+	expected := []string{"", "\t\t\tif ($new_uri) {", "\t\t\t\trewrite ^ $new_uri permanent;", "\t\t\t}"}
+	t.Log(expected)
+	if !reflect.DeepEqual(expected, slice) {
+		t.Errorf("Unexpected return value:\nGot: %#v\nExpected: %#v", slice, expected)
+	}
 }
 
 func TestGetMapKeyAsStringSliceNotFound(t *testing.T) {
 	configMap := configMap
 	configMap.Data = map[string]string{}
 
-	_, exists, _ := GetMapKeyAsStringSlice(configMap.Data, "key", &configMap)
+	_, exists, _ := GetMapKeyAsStringSlice(configMap.Data, "key", &configMap, ",")
 	if exists {
 		t.Errorf("The key 'key' must not exist in the configMap")
 	}
diff --git a/nginx-controller/nginx/ingress.tmpl b/nginx-controller/nginx/ingress.tmpl
index 8e5846d707..84de46208c 100644
--- a/nginx-controller/nginx/ingress.tmpl
+++ b/nginx-controller/nginx/ingress.tmpl
@@ -40,6 +40,11 @@ server {
 	}
 	{{- end}}
 
+	{{- if $server.ServerSnippets}}
+	{{range $value := $server.ServerSnippets}}
+	{{$value}}{{end}}
+	{{- end}}
+
 	{{range $location := $server.Locations}}
 	location {{$location.Path}} {
 		proxy_http_version 1.1;
@@ -47,6 +52,12 @@ server {
 		proxy_set_header Upgrade $http_upgrade;
 		proxy_set_header Connection $connection_upgrade;
 		{{end}}
+
+		{{- if $location.LocationSnippets}}
+		{{range $value := $location.LocationSnippets}}
+		{{$value}}{{end}}
+		{{- end}}
+
 		proxy_connect_timeout {{$location.ProxyConnectTimeout}};
 		proxy_read_timeout {{$location.ProxyReadTimeout}};
 		client_max_body_size {{$location.ClientMaxBodySize}};
diff --git a/nginx-controller/nginx/nginx.conf.tmpl b/nginx-controller/nginx/nginx.conf.tmpl
index 3a81665597..67a9f86be0 100644
--- a/nginx-controller/nginx/nginx.conf.tmpl
+++ b/nginx-controller/nginx/nginx.conf.tmpl
@@ -15,6 +15,11 @@ http {
     include       /etc/nginx/mime.types;
     default_type  application/octet-stream;
 
+    {{- if .HTTPSnippets}}
+    {{range $value := .HTTPSnippets}}
+    {{$value}}{{end}}
+    {{- end}}
+
     {{if .LogFormat -}}
     log_format  main  '{{.LogFormat}}';
     {{- else -}}
diff --git a/nginx-controller/nginx/nginx.go b/nginx-controller/nginx/nginx.go
index aa7a2cd61b..57f5e28d74 100644
--- a/nginx-controller/nginx/nginx.go
+++ b/nginx-controller/nginx/nginx.go
@@ -40,6 +40,7 @@ type UpstreamServer struct {
 
 // Server describes an NGINX server
 type Server struct {
+	ServerSnippets        []string
 	Name                  string
 	ServerTokens          bool
 	Locations             []Location
@@ -63,6 +64,7 @@ type Server struct {
 
 // Location describes an NGINX location
 type Location struct {
+	LocationSnippets     []string
 	Path                 string
 	Upstream             Upstream
 	ProxyConnectTimeout  string
@@ -83,6 +85,7 @@ type NginxMainConfig struct {
 	ServerNamesHashMaxSize    string
 	LogFormat                 string
 	HealthStatus              bool
+	HTTPSnippets              []string
 	// http://nginx.org/en/docs/http/ngx_http_ssl_module.html
 	SSLProtocols           string
 	SSLPreferServerCiphers bool