diff --git a/Makefile b/Makefile
index d6decfa9c3..18a97c8ffb 100644
--- a/Makefile
+++ b/Makefile
@@ -39,6 +39,10 @@ test: ## Run tests
 cover: ## Generate coverage report
 	@./hack/test-cover.sh
 
+cover-html: ## Generate and show coverage report in HTML format
+	go test -shuffle=on -race ./... -count=1 -cover -covermode=atomic -coverprofile=coverage.out
+	go tool cover -html coverage.out
+
 .PHONY: verify-codegen
 verify-codegen: ## Verify code generation
 	./hack/verify-codegen.sh