diff --git a/includes/Services/PluginInstaller.php b/includes/Services/PluginInstaller.php
index 86423afd1..89d2eb497 100644
--- a/includes/Services/PluginInstaller.php
+++ b/includes/Services/PluginInstaller.php
@@ -88,6 +88,9 @@ public static function install( $plugin, $activate ) {
 			if ( \is_wp_error( $status ) ) {
 				return $status;
 			}
+			if ( is_callable( $plugin_post_install_callback ) ) {
+				$plugin_post_install_callback();
+			}
 		}
 
 		if ( $activate && ! \is_plugin_active( $plugin_path ) ) {
@@ -97,9 +100,6 @@ public static function install( $plugin, $activate ) {
 
 				return $status;
 			}
-			if ( is_callable( $plugin_post_install_callback ) ) {
-				$plugin_post_install_callback();
-			}
 		}
 
 		return new \WP_REST_Response(