diff --git a/includes/Application.php b/includes/Application.php
index 47754709d..05aecab97 100644
--- a/includes/Application.php
+++ b/includes/Application.php
@@ -71,6 +71,7 @@ public function __construct( Container $container ) {
 		if ( Permissions::is_authorized_admin() || Permissions::rest_is_authorized_admin() ) {
 			new RestAPI();
 			new WP_Admin();
+			new ExternalRedirectInterceptor();
 		}
 
 		if ( Permissions::is_authorized_admin() ) {
diff --git a/includes/ExternalRedirectInterceptor.php b/includes/ExternalRedirectInterceptor.php
new file mode 100644
index 000000000..850089b3a
--- /dev/null
+++ b/includes/ExternalRedirectInterceptor.php
@@ -0,0 +1,56 @@
+<?php
+namespace NewfoldLabs\WP\Module\Onboarding;
+
+use NewfoldLabs\WP\Module\Onboarding\Data\Data;
+
+/**
+ * Class to intercept redirect calls and filter them.
+ *
+ * The purpose of this class is to prevent any redirects while the user is on the onboarding page.
+ * The only allowed redirect is to the brand plugin page.
+ */
+class ExternalRedirectInterceptor {
+	/**
+	 * Constructor.
+	 */
+	public function __construct() {
+		if ( ! isset( $_GET['page'] ) || \sanitize_text_field( $_GET['page'] ) !== WP_Admin::$slug ) {
+			return;
+		}
+
+		\add_filter( 'wp_redirect', array( $this, 'wp_redirect' ), 10, 1 );
+	}
+
+	/**
+	 * Intercept wp_redirect calls and filter them.
+	 *
+	 * @param string $location The location to redirect to.
+	 */
+	public function wp_redirect( $location ): string {
+		$runtime_data     = Data::runtime();
+		$brand_plugin_url = '';
+
+		// Get the brand plugin page URL from the runtime data.
+		if (
+			isset( $runtime_data['currentBrand'], $runtime_data['currentBrand']['pluginDashboardPage'] ) &&
+			is_string( $runtime_data['currentBrand']['pluginDashboardPage'] )
+			) {
+				// Set the brand plugin page URL.
+				$brand_plugin_url = $runtime_data['currentBrand']['pluginDashboardPage'];
+		}
+
+		// Redirect if the brand plugin page URL is empty.
+		if ( empty( $brand_plugin_url ) ) {
+			return $location;
+		}
+
+		$location_is_brand_plugin_url = strpos( $location, $brand_plugin_url );
+		// Intercept if the redirect is going anywhere other than the brand plugin page.
+		if ( false === $location_is_brand_plugin_url || 0 !== $location_is_brand_plugin_url ) {
+			return '';
+		}
+
+		// Allow the redirect if it's going to the brand plugin page.
+		return $location;
+	}
+}