diff --git a/bedrock/mozorg/templates/mozorg/about/includes/m24/news.html b/bedrock/mozorg/templates/mozorg/about/includes/m24/news.html
index 3c85b3fcc2a..43e509514f4 100644
--- a/bedrock/mozorg/templates/mozorg/about/includes/m24/news.html
+++ b/bedrock/mozorg/templates/mozorg/about/includes/m24/news.html
@@ -20,11 +20,11 @@ <h2 class="m24-c-intro-title">{{ ftl('m24-about-read-the-latest') }}</h2>
             {
               'media': '(max-width: 767px)',
               'srcset': {
-                "img/mozorg/about/m24/news/projects-mobile-375.jpg": "375w",
-                "img/mozorg/about/m24/news/projects-mobile-720.jpg": "720w",
-                "img/mozorg/about/m24/news/projects-mobile-976.jpg": "976w",
-                "img/mozorg/about/m24/news/projects-mobile-1232.jpg": "1232w",
-                "img/mozorg/about/m24/news/projects-mobile-1450.jpg": "1450w",
+                "img/mozorg/about/m24/news/builders-mobile-375.jpg": "375w",
+                "img/mozorg/about/m24/news/builders-mobile-720.jpg": "720w",
+                "img/mozorg/about/m24/news/builders-mobile-976.jpg": "976w",
+                "img/mozorg/about/m24/news/builders-mobile-1232.jpg": "1232w",
+                "img/mozorg/about/m24/news/builders-mobile-1450.jpg": "1450w",
               },
               'sizes': {
                 "default": "calc(100vw - 16px)",
@@ -34,9 +34,9 @@ <h2 class="m24-c-intro-title">{{ ftl('m24-about-read-the-latest') }}</h2>
             },
             {
               'srcset': {
-                "img/mozorg/about/m24/news/projects-desktop-1032.jpg": "1032w",
-                "img/mozorg/about/m24/news/projects-desktop-1953.jpg": "1953w",
-                "img/mozorg/about/m24/news/projects-desktop-2056.jpg": "2056w",
+                "img/mozorg/about/m24/news/builders-desktop-1032.jpg": "1032w",
+                "img/mozorg/about/m24/news/builders-desktop-1953.jpg": "1953w",
+                "img/mozorg/about/m24/news/builders-desktop-2056.jpg": "2056w",
               },
               'sizes': {
                 "(min-width: 768px)": "calc(83wv - 24px)",
@@ -50,13 +50,13 @@ <h2 class="m24-c-intro-title">{{ ftl('m24-about-read-the-latest') }}</h2>
           ],
           optional_attributes={
             "loading": "lazy",
-            'alt': ''
+            'alt': 'Tim Jaeryang Baek shows a demo of Open WebUI to several attendees of Mozilla Builders Demo Day.'
           }
         ),
-        title=ftl('m24-about-14-ai-projects'),
-        link_url='https://blog.mozilla.org/en/mozilla/14-ai-projects-to-watch-mozillas-first-builders-accelerator-cohort-kicks-off/' + utm_params,
+        title=ftl('m24-builders-program'),
+        link_url='https://builders.mozilla.org/' + utm_params,
         cta_text=ftl('m24-about-read-more'),
-        link_attributes='rel="external" target="_blank" data-link-text="Read more (AI Projects)"'
+        link_attributes='rel="external" target="_blank" data-link-text="Read more (Builders Program)"'
       ) }}
 
 
diff --git a/l10n/en/mozorg/about-m24.ftl b/l10n/en/mozorg/about-m24.ftl
index 1da7aa86eb4..0f878cd3745 100644
--- a/l10n/en/mozorg/about-m24.ftl
+++ b/l10n/en/mozorg/about-m24.ftl
@@ -38,7 +38,7 @@ m24-about-we-fund-and = We fund and invest in the people and efforts taking tech
 
 m24-about-read-more = Read more
 m24-about-read-the-latest = Read the latest { -brand-name-mozilla } news & articles
-m24-about-14-ai-projects = 14 AI projects to watch: { -brand-name-mozilla }’s first Builders Accelerator cohort kicks off
+m24-builders-program = { -brand-name-mozilla } Builders helps developers create transformative open-source AI projects through collaborations, programming, and community
 m24-about-at-our-rise25 = At our { -brand-name-rise25 } Awards, the future of AI is trustworthy, inclusive and accountable
 # Used as an accessible text alternative for an image
 m24-about-rise25-award = { -brand-name-rise25 } award recipient pointing at her trophy.
diff --git a/media/img/mozorg/about/m24/news/builders-desktop-1032.jpg b/media/img/mozorg/about/m24/news/builders-desktop-1032.jpg
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diff --git a/media/img/mozorg/about/m24/news/builders-desktop-2056.jpg b/media/img/mozorg/about/m24/news/builders-desktop-2056.jpg
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diff --git a/media/img/mozorg/about/m24/news/builders-mobile-1232.jpg b/media/img/mozorg/about/m24/news/builders-mobile-1232.jpg
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diff --git a/media/img/mozorg/about/m24/news/builders-mobile-720.jpg b/media/img/mozorg/about/m24/news/builders-mobile-720.jpg
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