diff --git a/feedback/models.py b/feedback/models.py
index 5998bacc..49d7d3e9 100644
--- a/feedback/models.py
+++ b/feedback/models.py
@@ -1,3 +1,5 @@
+from urllib.parse import ParseResult, quote, urlparse, urlunparse
+
 from django.conf import settings
 from django.core.validators import MinLengthValidator
 from django.db import models
@@ -55,3 +57,19 @@ class IssueChoices(models.TextChoices):
     entity_name = models.CharField(max_length=250)
     entity_url = models.CharField(max_length=250)
     data_custodian_email = models.CharField(max_length=250)
+
+    @property
+    def encoded_entity_url(self):
+        parsed_url: ParseResult = urlparse(self.entity_url)
+        encoded_path: str = quote(parsed_url.path)
+        encoded_entity_url: str = urlunparse(
+            (
+                parsed_url.scheme,
+                parsed_url.netloc,
+                encoded_path,
+                parsed_url.params,
+                parsed_url.query,
+                parsed_url.fragment,
+            )
+        )
+        return encoded_entity_url
diff --git a/feedback/service.py b/feedback/service.py
index 859963c1..49c34fc2 100644
--- a/feedback/service.py
+++ b/feedback/service.py
@@ -28,12 +28,14 @@ def send(
 
     personalisation = {
         "assetOwner": (
-            issue.data_custodian_email if issue.data_custodian_email else "Data Catalog Team"
+            issue.data_custodian_email
+            if issue.data_custodian_email
+            else "Data Catalog Team"
         ),
         "userEmail": issue.created_by.email if issue.created_by else "",
         "assetName": issue.entity_name,
         "userMessage": issue.additional_info,
-        "assetUrl": issue.entity_url,
+        "assetUrl": issue.encoded_entity_url,
     }
 
     reference = str(issue.id)
diff --git a/tests/feedback/test_notify_service.py b/tests/feedback/test_notify_service.py
index b342fd20..5f2db783 100644
--- a/tests/feedback/test_notify_service.py
+++ b/tests/feedback/test_notify_service.py
@@ -24,7 +24,9 @@ def test_send_all_notifications(mock_notifications_client, reporter):
 
 
 @pytest.mark.django_db
-def test_send_notifications_no_data_custodian_email(mock_notifications_client, reporter):
+def test_send_notifications_no_data_custodian_email(
+    mock_notifications_client, reporter
+):
     data = {
         "reason": "Other",
         "additional_info": "This is some additional information.",
@@ -76,3 +78,20 @@ def test_send_all_notifications_no_reporter_no_data_custodian_email(
     send(issue=issue, client=mock_notifications_client, send_email_to_reporter=False)
 
     assert mock_notifications_client.send_email_notification.call_count == 1
+
+
+@pytest.mark.django_db
+def test_entity_url_encoding(reporter):
+    data = {
+        "reason": "Other",
+        "additional_info": "This is some additional information.",
+        "entity_name": "my_entity",
+        "entity_url": "http://localhost:8000/details/table/urn:li:dataset:(urn:li:dataPlatform:dbt,cadet.awsdatacatalog.derived_oasys_dim.dim_ref_question,PROD)",  # noqa: E501
+        "created_by": reporter,
+    }
+
+    encoded_entity_url = "http://localhost:8000/details/table/urn%3Ali%3Adataset%3A%28urn%3Ali%3AdataPlatform%3Adbt%2Ccadet.awsdatacatalog.derived_oasys_dim.dim_ref_question%2CPROD%29"  # noqa: E501
+
+    issue = Issue.objects.create(**data)
+    assert issue
+    assert issue.encoded_entity_url == encoded_entity_url