diff --git a/change/react-native-windows-2020-05-21-16-35-04-doubleBuild.json b/change/react-native-windows-2020-05-21-16-35-04-doubleBuild.json
new file mode 100644
index 00000000000..a0d741eddc4
--- /dev/null
+++ b/change/react-native-windows-2020-05-21-16-35-04-doubleBuild.json
@@ -0,0 +1,8 @@
+{
+  "type": "prerelease",
+  "comment": "Fix deploy issue causing 2nd+ builds to break due to bug in appxrecipe which gets imported",
+  "packageName": "react-native-windows",
+  "email": "asklar@microsoft.com",
+  "dependentChangeType": "patch",
+  "date": "2020-05-21T23:35:04.220Z"
+}
diff --git a/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CSharpApp.targets b/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CSharpApp.targets
index 65b8f373e9f..ce5f4fe3c72 100644
--- a/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CSharpApp.targets
+++ b/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CSharpApp.targets
@@ -21,8 +21,8 @@
   <Import Project="$(ProjectDir)\AutolinkedNativeModules.g.targets" Condition="Exists('$(ProjectDir)\AutolinkedNativeModules.g.targets')" />
 
   <Import Project="$(MSBuildProjectDirectory)\$(OutputPath)\$(AssemblyName).Build.appxrecipe"  
-          Condition="Exists('$(MSBuildProjectDirectory)\$(OutputPath)\$(AssemblyName).Build.appxrecipe')" />
-  <Target Name="Deploy">
+          Condition="Exists('$(MSBuildProjectDirectory)\$(OutputPath)\$(AssemblyName).Build.appxrecipe') And '$(DeployLayout)'=='true'" />
+  <Target Name="Deploy" Condition="'$(DeployLayout)'=='true'">
     <Error Condition="!Exists('$(MSBuildProjectDirectory)\$(OutputPath)\$(AssemblyName).Build.appxrecipe')" 
            Text="You must first build the project before deploying it" />
     <Copy SourceFiles="%(AppxPackagedFile.Identity)" 
diff --git a/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CppApp.targets b/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CppApp.targets
index 64eb02a85e5..9aad8acc30f 100644
--- a/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CppApp.targets
+++ b/vnext/PropertySheets/External/Microsoft.ReactNative.Uwp.CppApp.targets
@@ -16,9 +16,8 @@
   <Import Project="$(ProjectDir)\AutolinkedNativeModules.g.targets" Condition="Exists('$(ProjectDir)\AutolinkedNativeModules.g.targets')" />
 
   <Import Project="$(OutputPath)\$(AssemblyName).Build.appxrecipe"  
-          Condition="Exists('$(OutputPath)\$(AssemblyName).Build.appxrecipe')" />
-  <Target Name="Deploy">
-    <Message Text="OutputPath=$(OutputPath)" /> 
+          Condition="Exists('$(OutputPath)\$(AssemblyName).Build.appxrecipe') And '$(DeployLayout)'=='true'" />
+  <Target Name="Deploy" Condition="'$(DeployLayout)'=='true'">
     <Error Condition="!Exists('$(OutputPath)\$(AssemblyName).Build.appxrecipe')" 
            Text="You must first build the project before deploying it" />
     <Copy SourceFiles="%(AppxPackagedFile.Identity)" 
diff --git a/vnext/local-cli/runWindows/utils/deploy.js b/vnext/local-cli/runWindows/utils/deploy.js
index 3b1dff34ccd..719d11ec2f9 100644
--- a/vnext/local-cli/runWindows/utils/deploy.js
+++ b/vnext/local-cli/runWindows/utils/deploy.js
@@ -258,7 +258,7 @@ async function deployToDesktop(options, verbose, slnFile) {
       slnFile,
       options.release ? 'Release' : 'Debug',
       options.arch,
-      null,
+      {DeployLayout: true},
       options.verbose,
       'Deploy',
     );