A workspace / instance is considered a Product Qualified Lead (PQL) if it is actively using Mattermost and meets one or more of the following criteria:
| PQL Categories | Criteria |
|---|---|
| Hand Raisers | Either/or: - Requested to get in touch with sales / request a quote - Activated an enterprise trial (self-hosted only) |
| Upgrade action | Workspace that self-serve upgrades to a Professional plan |
| Usage-Based | Either/or: - 25 Daily Active Users (DAU) - 2,000 posts |