diff --git a/CHANGELOG.md b/CHANGELOG.md
index 48538567..7bc8be1a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -4,7 +4,11 @@
 
 ### Added
 
-- Allow loose YAML parsing for custom directives ([#173](https://github.com/marp-team/marpit/pull/173))
+- Loose YAML parsing for custom directives ([#173](https://github.com/marp-team/marpit/pull/173))
+
+### Changed
+
+- Allow customization the content of pagination ([#175](https://github.com/marp-team/marpit/pull/175))
 
 ## v1.2.0 - 2019-06-17
 
diff --git a/docs/theme-css.md b/docs/theme-css.md
index a746697f..d3a6012a 100644
--- a/docs/theme-css.md
+++ b/docs/theme-css.md
@@ -80,6 +80,25 @@ section::after {
 
 Please refer to [the default style of `section::after` in a scaffold theme](https://github.com/marp-team/marpit/blob/master/src/theme/scaffold.js) as well.
 
+#### Customize content
+
+Marpit has a default content: `attr(data-marpit-pagination)`, indicates the current page number. Theme CSS can add other strings and attributes to the shown page number.
+
+<!-- prettier-ignore-start -->
+
+```css
+/* Add "Page" prefix and total page number */
+section::after {
+  content: 'Page ' attr(data-marpit-pagination) ' / ' attr(data-marpit-pagination-total);
+}
+```
+
+<!-- prettier-ignore-end -->
+
+`attr(data-marpit-pagination-total)` means the total page number of rendered slides. Thus, the above example would show as like as `Page 1 / 3`.
+
+!> Theme CSS must contain `attr(data-marpit-pagination)` in `content` declaration because user expects to show the page number by `paginate: true` directive. Marpit will ignore the whole of `content` declaration if the reference to that attribute is not contained.
+
 ### Header and footer
 
 `header` and `footer` element have a possible to be rendered by [`header` / `footer` local directives](/directives#header-and-footer). _Marpit has no default style for these elements._
diff --git a/src/markdown/background_image/advanced.js b/src/markdown/background_image/advanced.js
index feb94f1f..dac3da92 100644
--- a/src/markdown/background_image/advanced.js
+++ b/src/markdown/background_image/advanced.js
@@ -141,9 +141,14 @@ function advancedBackground(md) {
                 class: open.attrGet('class'),
                 style: style.toString(),
                 'data-marpit-advanced-background': 'pseudo',
+
+                // For pagination styling
                 'data-marpit-pagination': open.attrGet(
                   'data-marpit-pagination'
                 ),
+                'data-marpit-pagination-total': open.attrGet(
+                  'data-marpit-pagination-total'
+                ),
               })
             )
           )
diff --git a/src/markdown/directives/apply.js b/src/markdown/directives/apply.js
index 0ae52eeb..330c651c 100644
--- a/src/markdown/directives/apply.js
+++ b/src/markdown/directives/apply.js
@@ -35,7 +35,8 @@ function apply(md, opts = {}) {
       if (state.inlineMode) return
 
       for (const token of state.tokens) {
-        const { marpitDirectives, marpitSlide } = token.meta || {}
+        const { marpitDirectives, marpitSlide, marpitSlideTotal } =
+          token.meta || {}
 
         if (marpitDirectives) {
           const style = new InlineStyle(token.attrGet('style'))
@@ -83,8 +84,10 @@ function apply(md, opts = {}) {
               style.set('background-size', marpitDirectives.backgroundSize)
           }
 
-          if (marpitDirectives.paginate)
+          if (marpitDirectives.paginate) {
             token.attrSet('data-marpit-pagination', marpitSlide + 1)
+            token.attrSet('data-marpit-pagination-total', marpitSlideTotal)
+          }
 
           if (marpitDirectives.header)
             token.meta.marpitHeader = marpitDirectives.header
diff --git a/src/markdown/slide.js b/src/markdown/slide.js
index 9a163097..6407b352 100644
--- a/src/markdown/slide.js
+++ b/src/markdown/slide.js
@@ -36,40 +36,40 @@ function slide(md, opts = {}) {
   md.core.ruler.push('marpit_slide', state => {
     if (state.inlineMode) return
 
-    state.tokens = split(state.tokens, t => t.type === 'hr', true).reduce(
-      (arr, slideTokens, idx) => {
-        const firstHr =
-          slideTokens[0] && slideTokens[0].type === 'hr'
-            ? slideTokens[0]
-            : undefined
+    const splittedTokens = split(state.tokens, t => t.type === 'hr', true)
+    const { length: marpitSlideTotal } = splittedTokens
 
-        const mapTarget = firstHr || slideTokens.find(t => t.map)
+    state.tokens = splittedTokens.reduce((arr, slideTokens, marpitSlide) => {
+      const firstHr =
+        slideTokens[0] && slideTokens[0].type === 'hr'
+          ? slideTokens[0]
+          : undefined
 
-        return [
-          ...arr,
-          ...wrapTokens(
-            state.Token,
-            'marpit_slide',
-            {
-              ...(opts.attributes || {}),
-              tag: 'section',
-              id: anchorCallback(idx),
-              open: {
-                block: true,
-                meta: { marpitSlide: idx, marpitSlideElement: 1 },
-                map: mapTarget ? mapTarget.map : [0, 1],
-              },
-              close: {
-                block: true,
-                meta: { marpitSlide: idx, marpitSlideElement: -1 },
-              },
+      const mapTarget = firstHr || slideTokens.find(t => t.map)
+
+      return [
+        ...arr,
+        ...wrapTokens(
+          state.Token,
+          'marpit_slide',
+          {
+            ...(opts.attributes || {}),
+            tag: 'section',
+            id: anchorCallback(marpitSlide),
+            open: {
+              block: true,
+              meta: { marpitSlide, marpitSlideTotal, marpitSlideElement: 1 },
+              map: mapTarget ? mapTarget.map : [0, 1],
+            },
+            close: {
+              block: true,
+              meta: { marpitSlide, marpitSlideTotal, marpitSlideElement: -1 },
             },
-            slideTokens.slice(firstHr ? 1 : 0)
-          ),
-        ]
-      },
-      []
-    )
+          },
+          slideTokens.slice(firstHr ? 1 : 0)
+        ),
+      ]
+    }, [])
   })
 }
 
diff --git a/src/postcss/pagination.js b/src/postcss/pagination.js
index ca9f61ab..98c82310 100644
--- a/src/postcss/pagination.js
+++ b/src/postcss/pagination.js
@@ -22,8 +22,8 @@ const plugin = postcss.plugin('marpit-postcss-pagination', () => css => {
         )
       )
     )
-      rule.walkDecls(/^content$/, decl => {
-        if (decl.value !== 'attr(data-marpit-pagination)')
+      rule.walkDecls('content', decl => {
+        if (!decl.value.includes('attr(data-marpit-pagination)'))
           decl.replaceWith(`${decl.raw('before')}/* ${decl.toString()}; */`)
       })
   })
diff --git a/test/markdown/background_image.js b/test/markdown/background_image.js
index b2cb6f88..66d3cefe 100644
--- a/test/markdown/background_image.js
+++ b/test/markdown/background_image.js
@@ -405,7 +405,7 @@ describe('Marpit background image plugin', () => {
         )
       )
 
-      it('assigns data-marpit-pagination attribute to pseudo layer', () => {
+      it('assigns pagination attributes to pseudo layer', () => {
         const foreignObjects = $('svg > foreignObject')
         expect(foreignObjects).toHaveLength(3)
 
@@ -414,11 +414,9 @@ describe('Marpit background image plugin', () => {
           true
         )
 
-        expect(
-          pseudoFO
-            .find('> section.pseudo.layer')
-            .is('[data-marpit-pagination="1"]')
-        ).toBe(true)
+        const pseudoLayer = pseudoFO.find('> section.pseudo.layer')
+        expect(pseudoLayer.is('[data-marpit-pagination="1"]')).toBe(true)
+        expect(pseudoLayer.is('[data-marpit-pagination-total="1"]')).toBe(true)
       })
     })
 
diff --git a/test/markdown/directives/apply.js b/test/markdown/directives/apply.js
index 545c7818..c1356e46 100644
--- a/test/markdown/directives/apply.js
+++ b/test/markdown/directives/apply.js
@@ -228,7 +228,9 @@ describe('Marpit directives apply plugin', () => {
         const sections = $('section')
 
         expect(sections.eq(0).data('marpit-pagination')).toBeUndefined()
+        expect(sections.eq(0).data('marpit-pagination-total')).toBeUndefined()
         expect(sections.eq(1).data('marpit-pagination')).toBeTruthy()
+        expect(sections.eq(1).data('marpit-pagination-total')).toBe(2)
       })
     })
   })
diff --git a/test/postcss/pagination.js b/test/postcss/pagination.js
index 49d58f73..d6f0c34c 100644
--- a/test/postcss/pagination.js
+++ b/test/postcss/pagination.js
@@ -51,11 +51,20 @@ describe('Marpit PostCSS pagination plugin', () => {
     ]))
 
   it('keeps the content declaration of section::after for pagination', () =>
-    expect(
-      run('section::after { content: attr(data-marpit-pagination); }')
-    ).resolves.toBe(
-      'section::after { content: attr(data-marpit-pagination); }'
-    ))
+    Promise.all([
+      expect(
+        run('section::after { content: attr(data-marpit-pagination); }')
+      ).resolves.toBe(
+        'section::after { content: attr(data-marpit-pagination); }'
+      ),
+      expect(
+        run(
+          'section::after { content: attr(data-marpit-pagination) "/" attr(data-marpit-pagination-total); }'
+        )
+      ).resolves.toBe(
+        'section::after { content: attr(data-marpit-pagination) "/" attr(data-marpit-pagination-total); }'
+      ),
+    ]))
 
   it('keeps the content declaration of section::after with combinators', () =>
     Promise.all([