diff --git a/instrumentation/jms-1.1/src/jms2Test/groovy/JMS2Test.groovy b/instrumentation/jms-1.1/src/jms2Test/groovy/JMS2Test.groovy
index 70ed121abb5d..a6d4d3ae1453 100644
--- a/instrumentation/jms-1.1/src/jms2Test/groovy/JMS2Test.groovy
+++ b/instrumentation/jms-1.1/src/jms2Test/groovy/JMS2Test.groovy
@@ -192,7 +192,7 @@ class JMS2Test extends AgentTestRunner {
       trace(0, 1) { // Consumer trace
         span(0) {
           parent()
-          operationName destinationType + "/" + destinationName
+          operationName destinationType + "/" + destinationName + " receive"
           spanKind CLIENT
           errored false
           attributes {
@@ -225,7 +225,7 @@ class JMS2Test extends AgentTestRunner {
       trace(0, 1) { // Consumer trace
         span(0) {
           parent()
-          operationName destinationType + "/" + destinationName
+          operationName destinationType + "/" + destinationName + " receive"
           spanKind CLIENT
           errored false
           attributes {
@@ -247,7 +247,7 @@ class JMS2Test extends AgentTestRunner {
 
   static producerSpan(TraceAssert trace, int index, String destinationType, String destinationName) {
     trace.span(index) {
-      operationName destinationType + "/" + destinationName
+      operationName destinationType + "/" + destinationName + " send"
       spanKind PRODUCER
       errored false
       parent()
@@ -263,7 +263,7 @@ class JMS2Test extends AgentTestRunner {
 
   static consumerSpan(TraceAssert trace, int index, String destinationType, String destinationName, String messageId, boolean messageListener, Class origin, Object parentOrLinkedSpan) {
     trace.span(index) {
-      operationName destinationType + "/" + destinationName
+      operationName destinationType + "/" + destinationName + " receive"
       if (messageListener) {
         spanKind CONSUMER
         childOf((SpanData) parentOrLinkedSpan)
diff --git a/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSDecorator.java b/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSDecorator.java
index 5d0be6c44905..64d719754bf8 100644
--- a/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSDecorator.java
+++ b/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSDecorator.java
@@ -38,20 +38,20 @@ public class JMSDecorator extends ClientDecorator {
   public static final Tracer TRACER = OpenTelemetry.getTracer("io.opentelemetry.auto.jms-1.1");
 
   public String spanNameForReceive(Message message) {
-    return toSpanName(message, null);
+    return toSpanName(message, null, "receive");
   }
 
   public String spanNameForConsumer(Message message) {
-    return toSpanName(message, null);
+    return toSpanName(message, null, "receive");
   }
 
   public String spanNameForProducer(Message message, Destination destination) {
-    return toSpanName(message, destination);
+    return toSpanName(message, destination, "send");
   }
 
   private static final String TIBCO_TMP_PREFIX = "$TMP$";
 
-  public static String toSpanName(Message message, Destination destination) {
+  public static String toSpanName(Message message, Destination destination, String operationName) {
     Destination jmsDestination = null;
     try {
       jmsDestination = message.getJMSDestination();
@@ -60,25 +60,25 @@ public static String toSpanName(Message message, Destination destination) {
     if (jmsDestination == null) {
       jmsDestination = destination;
     }
-    return toSpanName(jmsDestination);
+    return toSpanName(jmsDestination, operationName);
   }
 
-  public static String toSpanName(Destination destination) {
+  public static String toSpanName(Destination destination, String operationName) {
     try {
       if (destination instanceof Queue) {
         String queueName = ((Queue) destination).getQueueName();
         if (destination instanceof TemporaryQueue || queueName.startsWith(TIBCO_TMP_PREFIX)) {
-          return "queue/<temporary>";
+          return "queue/<temporary> " + operationName;
         } else {
-          return "queue/" + queueName;
+          return "queue/" + queueName + " " + operationName;
         }
       }
       if (destination instanceof Topic) {
         String topicName = ((Topic) destination).getTopicName();
         if (destination instanceof TemporaryTopic || topicName.startsWith(TIBCO_TMP_PREFIX)) {
-          return "topic/<temporary>";
+          return "topic/<temporary> " + operationName;
         } else {
-          return "topic/" + topicName;
+          return "topic/" + topicName + " " + operationName;
         }
       }
     } catch (Exception e) {
@@ -90,12 +90,14 @@ public void afterStart(Span span, String spanName, Message message) {
     super.afterStart(span);
     if (spanName.startsWith("queue/")) {
       SemanticAttributes.MESSAGING_DESTINATION_KIND.set(span, "queue");
-      SemanticAttributes.MESSAGING_DESTINATION.set(span, spanName.replaceFirst("queue/", ""));
+      SemanticAttributes.MESSAGING_DESTINATION.set(
+          span, spanName.replaceFirst("^queue/", "").replaceFirst(" (send|receive)$", ""));
     } else if (spanName.startsWith("topic/")) {
       SemanticAttributes.MESSAGING_DESTINATION_KIND.set(span, "topic");
-      SemanticAttributes.MESSAGING_DESTINATION.set(span, spanName.replaceFirst("topic/", ""));
+      SemanticAttributes.MESSAGING_DESTINATION.set(
+          span, spanName.replaceFirst("^topic/", "").replaceFirst(" (send|receive)$", ""));
     }
-    if (spanName.equals("queue/<temporary>") || spanName.equals("topic/<temporary>")) {
+    if (spanName.startsWith("queue/<temporary>") || spanName.startsWith("topic/<temporary>")) {
       SemanticAttributes.MESSAGING_TEMP_DESTINATION.set(span, true);
     }
 
diff --git a/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSSessionInstrumentation.java b/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSSessionInstrumentation.java
index c62ee8ce73f9..8074b9a904f9 100644
--- a/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSSessionInstrumentation.java
+++ b/instrumentation/jms-1.1/src/main/java/io/opentelemetry/instrumentation/auto/jms/JMSSessionInstrumentation.java
@@ -76,7 +76,7 @@ public static class ConsumerAdvice {
     @Advice.OnMethodExit(onThrowable = Throwable.class, suppress = Throwable.class)
     public static void onExit(
         @Advice.Argument(0) Destination destination, @Advice.Return MessageConsumer consumer) {
-      String spanName = JMSDecorator.toSpanName(destination);
+      String spanName = JMSDecorator.toSpanName(destination, "receive");
       InstrumentationContext.get(MessageConsumer.class, String.class).put(consumer, spanName);
     }
   }
diff --git a/instrumentation/jms-1.1/src/test/groovy/JMS1Test.groovy b/instrumentation/jms-1.1/src/test/groovy/JMS1Test.groovy
index 91bd1b604131..657a40b08819 100644
--- a/instrumentation/jms-1.1/src/test/groovy/JMS1Test.groovy
+++ b/instrumentation/jms-1.1/src/test/groovy/JMS1Test.groovy
@@ -143,7 +143,7 @@ class JMS1Test extends AgentTestRunner {
       trace(0, 1) { // Consumer trace
         span(0) {
           parent()
-          operationName destinationType + "/" + destinationName
+          operationName destinationType + "/" + destinationName + " receive"
           spanKind CLIENT
           errored false
           attributes {
@@ -176,7 +176,7 @@ class JMS1Test extends AgentTestRunner {
       trace(0, 1) { // Consumer trace
         span(0) {
           parent()
-          operationName destinationType + "/" + destinationName
+          operationName destinationType + "/" + destinationName + " receive"
           spanKind CLIENT
           errored false
           attributes {
@@ -224,7 +224,7 @@ class JMS1Test extends AgentTestRunner {
       trace(1, 1) {
         span(0) {
           parent()
-          operationName destinationType + "/" + destinationName
+          operationName destinationType + "/" + destinationName + " receive"
           spanKind CLIENT
           errored false
           attributes {
@@ -253,7 +253,7 @@ class JMS1Test extends AgentTestRunner {
 
   static producerSpan(TraceAssert trace, int index, String destinationType, String destinationName) {
     trace.span(index) {
-      operationName destinationType + "/" + destinationName
+      operationName destinationType + "/" + destinationName + " send"
       spanKind PRODUCER
       errored false
       parent()
@@ -269,7 +269,7 @@ class JMS1Test extends AgentTestRunner {
 
   static consumerSpan(TraceAssert trace, int index, String destinationType, String destinationName, String messageId, boolean messageListener, Class origin, Object parentOrLinkedSpan) {
     trace.span(index) {
-      operationName destinationType + "/" + destinationName
+      operationName destinationType + "/" + destinationName + " receive"
       if (messageListener) {
         spanKind CONSUMER
         childOf((SpanData) parentOrLinkedSpan)