diff --git a/.github/workflows/build-image.yml b/.github/workflows/build-image.yml
index b6bc39d64..ab61530cb 100644
--- a/.github/workflows/build-image.yml
+++ b/.github/workflows/build-image.yml
@@ -40,7 +40,6 @@ jobs:
           if [[ $GITHUB_EVENT_NAME == 'push' ]]; then
             echo 'TAGS=${{ github.ref_name }}' >> "$GITHUB_OUTPUT"
           elif [[ $GITHUB_EVENT_NAME == 'merge_group' ]]; then
-            {
               echo 'TAGS=${{ github.event.merge_group.head_sha }}' >> "$GITHUB_OUTPUT"
           else
             {
diff --git a/.github/workflows/pr-integration.yml b/.github/workflows/pr-integration.yml
index 4cefd1269..db1ac0bf0 100644
--- a/.github/workflows/pr-integration.yml
+++ b/.github/workflows/pr-integration.yml
@@ -1,7 +1,8 @@
 name: PR Integration
 
 env:
-  IMG: europe-docker.pkg.dev/kyma-project/dev/telemetry-manager:PR-${{ github.event.number }}
+  # add the tag PR-<number> to the image if it is a PR, if the trigger is merge_group, then add the sha as the tag
+  IMG: europe-docker.pkg.dev/kyma-project/dev/telemetry-manager:${{ github.event_name == 'pull_request' && 'PR-' || '' }}${{ github.event.number || github.event.merge_group.head_sha }}
 
 on:
   merge_group:
diff --git a/.github/workflows/pr-lifecycle.yml b/.github/workflows/pr-lifecycle.yml
index 0ca913dd8..213f2d9e1 100644
--- a/.github/workflows/pr-lifecycle.yml
+++ b/.github/workflows/pr-lifecycle.yml
@@ -70,7 +70,9 @@ jobs:
       - name: Deploy with current version
         shell: bash
         run: |
-          IMG=europe-docker.pkg.dev/kyma-project/dev/telemetry-manager:PR-${{ github.event.number }} make deploy-dev
+          # add the tag PR-<number> to the image if it is a PR, if the trigger is merge_group, then add the sha as the tag
+          TAG="${{ github.event_name == 'pull_request' && 'PR-' || '' }}${{ github.event.number || github.event.merge_group.head_sha }}"
+          IMG=europe-docker.pkg.dev/kyma-project/dev/telemetry-manager:${TAG} make deploy-dev
 
       - name: Wait for manager readiness
         shell: bash
diff --git a/hack/await_image.sh b/hack/await_image.sh
index 780e076f0..32400b13d 100755
--- a/hack/await_image.sh
+++ b/hack/await_image.sh
@@ -20,7 +20,7 @@ START_TIME=$SECONDS
 
 until $(skopeo list-tags ${PROTOCOL}${IMAGE_REPO} | jq '.Tags|any(. == env.TRIGGER)'); do
   if (( SECONDS - START_TIME > TIMEOUT )); then
-    echo "Timeout reached: ${IMAGE_REPO}:${COMMIT_SHA} not found within $(( TIMEOUT/60 )) minutes"
+    echo "Timeout reached: ${IMAGE_REPO}:${TRIGGER} not found within $(( TIMEOUT/60 )) minutes"
     exit 1
   fi
   echo "Waiting for binary image: ${IMAGE_REPO}:${TRIGGER}"