diff --git a/images/cfssl/Makefile b/images/cfssl/Makefile
index b1909abe39..1521d2c784 100644
--- a/images/cfssl/Makefile
+++ b/images/cfssl/Makefile
@@ -18,7 +18,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/e2e-test-cfssl
diff --git a/images/custom-error-pages/Makefile b/images/custom-error-pages/Makefile
index 7564b813d7..b014beabeb 100644
--- a/images/custom-error-pages/Makefile
+++ b/images/custom-error-pages/Makefile
@@ -20,7 +20,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/nginx-errors
diff --git a/images/fastcgi-helloserver/Makefile b/images/fastcgi-helloserver/Makefile
index c1b54703f1..6c5a3647a0 100644
--- a/images/fastcgi-helloserver/Makefile
+++ b/images/fastcgi-helloserver/Makefile
@@ -20,7 +20,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/e2e-test-fastcgi-helloserver
diff --git a/images/go-grpc-greeter-server/Makefile b/images/go-grpc-greeter-server/Makefile
index 523b83bfb3..e6b6efae62 100644
--- a/images/go-grpc-greeter-server/Makefile
+++ b/images/go-grpc-greeter-server/Makefile
@@ -18,7 +18,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/go-grpc-greeter-server
diff --git a/images/httpbin/Makefile b/images/httpbin/Makefile
index ac363dfa85..5d92ffcb55 100644
--- a/images/httpbin/Makefile
+++ b/images/httpbin/Makefile
@@ -18,7 +18,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/e2e-test-httpbin
diff --git a/images/kube-webhook-certgen/Makefile b/images/kube-webhook-certgen/Makefile
index f1d3edc5b2..1716bc07e5 100644
--- a/images/kube-webhook-certgen/Makefile
+++ b/images/kube-webhook-certgen/Makefile
@@ -19,7 +19,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/kube-webhook-certgen
diff --git a/images/opentelemetry/Makefile b/images/opentelemetry/Makefile
index 20fb7ec635..695dcf6324 100644
--- a/images/opentelemetry/Makefile
+++ b/images/opentelemetry/Makefile
@@ -21,7 +21,7 @@ DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
 # 0.0.0 shouldn't clobber any released builds
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= gcr.io/k8s-staging-ingress-nginx
 
 IMAGE = $(REGISTRY)/opentelemetry
diff --git a/images/test-runner/Makefile b/images/test-runner/Makefile
index 4d71b8ad55..f63ddd7b6c 100644
--- a/images/test-runner/Makefile
+++ b/images/test-runner/Makefile
@@ -18,7 +18,7 @@ SHELL=/bin/bash -o pipefail -o errexit
 DIR:=$(strip $(shell dirname $(realpath $(lastword $(MAKEFILE_LIST)))))
 INIT_BUILDX=$(DIR)/../../hack/init-buildx.sh
 
-TAG ?=v$(shell date +%m%d%Y)-$(shell git rev-parse --short HEAD)
+TAG ?=v$(shell date +%Y%m%d)-$(shell git rev-parse --short HEAD)
 REGISTRY ?= local
 
 IMAGE = $(REGISTRY)/e2e-test-runner