diff --git a/Makefile b/Makefile
index 5d17f4c18e..b85dd4ca54 100644
--- a/Makefile
+++ b/Makefile
@@ -59,10 +59,15 @@ clean:
 controllers:
 	make -C controllers/nginx build
 
-.PHONY: controllers-images
-controllers-images:
+.PHONY: docker-build
+docker-build:
 	make -C controllers/nginx container
 
+.PHONY: docker-push
+docker-push:
+	make -C controllers/nginx push
+
+
 .PHONY: ginkgo
 ginkgo:
 	go get github.com/onsi/ginkgo/ginkgo
diff --git a/hack/e2e.go b/hack/e2e.go
index d6ef3fa060..c322d88545 100644
--- a/hack/e2e.go
+++ b/hack/e2e.go
@@ -57,7 +57,7 @@ func validWorkingDirectory() error {
 	if err != nil {
 		return fmt.Errorf("failed to convert %s to an absolute path: %v", cwd, err)
 	}
-	if !strings.Contains(filepath.Base(acwd), "ingress-controller") {
+	if !strings.Contains(filepath.Base(acwd), "ingress") {
 		return fmt.Errorf("must run from git root directory: %v", acwd)
 	}
 	return nil
@@ -214,7 +214,7 @@ func run(deploy deployer) error {
 func Build() error {
 	// The build-release script needs stdin to ask the user whether
 	// it's OK to download the docker image.
-	cmd := exec.Command("make", "backends", "backends-images", "backends-push")
+	cmd := exec.Command("make", "docker-build", "docker-push")
 	cmd.Stdin = os.Stdin
 	if err := finishRunning("build-release", cmd); err != nil {
 		return fmt.Errorf("error building: %v", err)