diff --git a/Makefile b/Makefile
index 2a5e0ec4..1d25d45b 100644
--- a/Makefile
+++ b/Makefile
@@ -32,7 +32,7 @@ update:
 
 
 # get image name from directory we're building
-IMAGE_NAME=cloud-provider-kind
+IMAGE_NAME?=cloud-provider-kind
 # docker image registry, default to upstream
 REGISTRY?=gcr.io/k8s-staging-kind
 # tag based on date-sha
@@ -57,4 +57,4 @@ image-push:
 		--push
 
 .PHONY: release # Build a multi-arch docker image
-release: ensure-buildx image-push
\ No newline at end of file
+release: ensure-buildx image-push
diff --git a/README.md b/README.md
index 174bedb9..ec18007b 100644
--- a/README.md
+++ b/README.md
@@ -29,6 +29,9 @@ can make it available elsewhere if appropriate:
 sudo install ~/go/bin/cloud-provider-kind /usr/local/bin
 ```
 
+Starting with v0.4.0, the docker image for cloud-provider-kind is available
+at `registry.k8s.io/cloud-provider-kind/cloud-controller-manager:v0.4.0`
+
 You can also build it locally:
 
 ```sh