diff --git a/src/plugins/field_formats/common/converters/url.test.ts b/src/plugins/field_formats/common/converters/url.test.ts
index d1c89575b2d4..9a1fcb7cbef6 100644
--- a/src/plugins/field_formats/common/converters/url.test.ts
+++ b/src/plugins/field_formats/common/converters/url.test.ts
@@ -139,7 +139,7 @@ describe('UrlFormat', () => {
       expect(url.convert('url', TEXT_CONTEXT_TYPE)).toBe('external url');
     });
 
-    test('can use the raw value', () => {
+    test('can use the raw value with {{value}}', () => {
       const url = new UrlFormat({
         labelTemplate: 'external {{value}}',
       });
@@ -147,6 +147,14 @@ describe('UrlFormat', () => {
       expect(url.convert('url?', TEXT_CONTEXT_TYPE)).toBe('external url?');
     });
 
+    test('can use the raw value with {{rawValue}}', () => {
+      const url = new UrlFormat({
+        labelTemplate: 'external {{rawValue}}',
+      });
+
+      expect(url.convert('url?', TEXT_CONTEXT_TYPE)).toBe('external url?');
+    });
+
     test('can use the url', () => {
       const url = new UrlFormat({
         urlTemplate: 'http://google.com/{{value}}',
diff --git a/src/plugins/field_formats/common/converters/url.ts b/src/plugins/field_formats/common/converters/url.ts
index a0b423a737f0..ffa6973de27a 100644
--- a/src/plugins/field_formats/common/converters/url.ts
+++ b/src/plugins/field_formats/common/converters/url.ts
@@ -86,6 +86,7 @@ export class UrlFormat extends FieldFormat {
     return this.compileTemplate(template)({
       value,
       url,
+      rawValue: value,
     });
   }