diff --git a/content/blog/how-i-increased-my-visibility.mdx b/content/blog/how-i-increased-my-visibility.mdx
index 943597be5..afa65d896 100644
--- a/content/blog/how-i-increased-my-visibility.mdx
+++ b/content/blog/how-i-increased-my-visibility.mdx
@@ -28,42 +28,51 @@ situation. But I'll do my best and I'll focus on telling my story rather than
 making specific recommendations for you.
 
 First, I think it's useful for you to know that when I was starting out in my
-career, I wasn't really planning on building a “following.” Instead, it kind of
-happened naturally as I shared and created stuff. I was just really curious
-about web development, so I'd dig into topics, learn as much as I could, then
-share what I learned—whether that was on my blog, Twitter, or StackOverflow and
-then eventually at meetups and conferences. At the time, I was just trying to
-contribute and engage with the community, but those small acts of sharing
-consistently added up over time.
+career, I wasn't really planning on building a "following." Instead, it kind of
+happened naturally as I shared and created stuff.
+
+I was just really curious about web development, so I'd dig into topics, learn
+as much as I could, then share what I learned—whether that was on my blog,
+Twitter, or StackOverflow and then eventually at meetups and conferences.
+
+At the time, I was just trying to contribute and engage with the community, but
+those small acts of sharing consistently added up over time.
 
 One big factor that helped my content stand out was the choice to teach concepts
 in a way that reflected the things I wished I'd known earlier. This wasn't a
-strategic move, but more just something I enjoyed doing. I tried to break down
-complex topics into manageable steps, demystifying them as much as possible.
-That process took me deeper into each topic, and the result was that I ended up
-building resources that resonated with people who wanted a more accessible path
-to learning. When I created something like EpicReact.dev, for instance, I focused
-on the core challenges I saw people face and tried to deliver something they'd
-find genuinely useful in their day-to-day work. I determined what these core
+strategic move, but more just something I enjoyed doing.
+
+I tried to break down complex topics into manageable steps, demystifying them as
+much as possible. That process took me deeper into each topic, and the result
+was that I ended up building resources that resonated with people who wanted a
+more accessible path to learning.
+
+When I created something like EpicReact.dev, for instance, I focused on the core
+challenges I saw people face and tried to deliver something they'd find
+genuinely useful in their day-to-day work. I determined what these core
 challenges were by teaching a lot over time.
 
 Another part of it was simply about being present and showing up regularly.
-People come to rely on that consistency, and it builds trust. I think
-consistency in sharing—whether it's a tweet, a blog post, or an open-source
-contribution—can compound over time in a way that builds credibility and a sense
-of connection with others in the community. It also opens up collaborations and
-opportunities you don't expect when you're just actively sharing what you know.
-The more questions you answer, the more people ask you. I made myself the kind
-of person people wanted to ask questions to because I was simply there to answer
-the questions. And I magnified the answers by posting them online.
+People come to rely on that consistency, and it builds trust.
+
+I think consistency in sharing—whether it's a tweet, a blog post, or an
+open-source contribution—can compound over time in a way that builds credibility
+and a sense of connection with others in the community.
+
+It also opens up collaborations and opportunities you don't expect when you're
+just actively sharing what you know. The more questions you answer, the more
+people ask you. I made myself the kind of person people wanted to ask questions
+to because I was simply there to answer the questions. And I magnified the
+answers by posting them online.
 
 Finally, a huge component of this has been embracing an approach of continuous
 learning and sharing. As I grew and gained experience, I adapted my content and
-approach to reflect where I was in my own journey. The willingness to evolve,
-try new things, and respond to what I see happening in the community has been
-key to staying relevant and resonant. And I'd say, don't underestimate the power
-of staying true to your unique voice and values—that's what makes people feel
-connected and engaged in the long run.
+approach to reflect where I was in my own journey.
+
+The willingness to evolve, try new things, and respond to what I see happening
+in the community has been key to staying relevant and resonant. And I'd say,
+don't underestimate the power of staying true to your unique voice and
+values—that's what makes people feel connected and engaged in the long run.
 
 You can read more about my story in my [2010s decade in review](/blog/2010s)
 post. But hopefully this gives you a sense of how it all started and evolved.