diff --git a/modeltrans/fields.py b/modeltrans/fields.py
index 0be7915..5e27d6d 100644
--- a/modeltrans/fields.py
+++ b/modeltrans/fields.py
@@ -10,6 +10,7 @@
     build_localized_fieldname,
     get_instance_field_value,
     get_language,
+    get_translated_field_label,
 )
 
 SUPPORTED_FIELDS = (fields.CharField, fields.TextField)
@@ -76,9 +77,9 @@ def contribute_to_class(self, cls, name):
         self.column = None
 
         # Use a translated verbose name:
-        translated_field_name = gettext(self.original_field.verbose_name)
+        translated_field_name = self.original_field.verbose_name
         if self.language is not None:
-            translated_field_name += " ({})".format(self.language.upper())
+            translated_field_name = get_translated_field_label(translated_field_name, self.language)
         self.verbose_name = translated_field_name
 
         setattr(cls, name, self)
diff --git a/modeltrans/utils.py b/modeltrans/utils.py
index 8ad611f..16e627a 100644
--- a/modeltrans/utils.py
+++ b/modeltrans/utils.py
@@ -2,6 +2,7 @@
 from django.db.models.constants import LOOKUP_SEP
 from django.db.models.fields.json import KeyTransform
 from django.db.models.lookups import Transform
+from django.utils.functional import keep_lazy_text
 from django.utils.translation import get_language as _get_language
 
 from .conf import get_available_languages, get_default_language
@@ -24,6 +25,11 @@ def split_translated_fieldname(field_name):
     return (field_name[0:_pos], field_name[_pos + 1 :])
 
 
+@keep_lazy_text
+def get_translated_field_label(original_label, lang):
+    return original_label + " ({})".format(lang.upper())
+
+
 def build_localized_fieldname(field_name, lang, ignore_default=False):
     if lang == "id":
         # The 2-letter Indonesian language code is problematic with the