diff --git a/pkg/cmd/start/main.go b/pkg/cmd/start/main.go
index 839efd1a8..e5751a500 100644
--- a/pkg/cmd/start/main.go
+++ b/pkg/cmd/start/main.go
@@ -89,6 +89,10 @@ func NewStartCommand() *cobra.Command {
 	cmd.Flags().Int32("cr-metrics-port", 8686, "The metrics port for Operator and/or Custom Resource based metrics")
 	viper.BindPFlag("cr-metrics-port", cmd.Flags().Lookup("cr-metrics-port"))
 
+	docURL := fmt.Sprintf("https://www.jaegertracing.io/docs/%s", version.DefaultJaegerMajorMinor())
+	cmd.Flags().String("documentation-url", docURL, "The URL for the 'Documentation' menu item")
+	viper.BindPFlag("documentation-url", cmd.Flags().Lookup("documentation-url"))
+
 	return cmd
 }
 
diff --git a/pkg/strategy/controller.go b/pkg/strategy/controller.go
index 5b3fa10c9..66a95a1db 100644
--- a/pkg/strategy/controller.go
+++ b/pkg/strategy/controller.go
@@ -231,13 +231,15 @@ func enableLogOut(uiOpts map[string]interface{}, spec *v1.JaegerSpec) {
 		return
 	}
 
-	menuStr := `[
+	docURL := viper.GetString("documentation-url")
+
+	menuStr := fmt.Sprintf(`[
 		{
 		  "label": "About",
 		  "items": [
 			{
 			  "label": "Documentation",
-			  "url": "https://www.jaegertracing.io/docs/latest"
+			  "url": "%s"
 			}
 		  ]
 		},
@@ -246,7 +248,7 @@ func enableLogOut(uiOpts map[string]interface{}, spec *v1.JaegerSpec) {
 		  "url": "/oauth/sign_in",
 		  "anchorTarget": "_self"
 		}
-	  ]`
+	  ]`, docURL)
 
 	menuArray := make([]interface{}, 2)
 
diff --git a/pkg/strategy/controller_test.go b/pkg/strategy/controller_test.go
index e3c3596cb..4946483a2 100644
--- a/pkg/strategy/controller_test.go
+++ b/pkg/strategy/controller_test.go
@@ -384,6 +384,9 @@ func TestNormalizeUIDependenciesTab(t *testing.T) {
 }
 
 func TestMenuWithSignOut(t *testing.T) {
+	viper.SetDefault("documentation-url", "https://www.jaegertracing.io/docs/latest")
+	defer viper.Reset()
+
 	uiOpts := map[string]interface{}{}
 	enableLogOut(uiOpts, &v1.JaegerSpec{Ingress: v1.JaegerIngressSpec{Security: v1.IngressSecurityOAuthProxy}})
 	assert.Contains(t, uiOpts, "menu")
@@ -407,6 +410,35 @@ func TestMenuWithSignOut(t *testing.T) {
 	assert.Equal(t, uiOpts["menu"], expected)
 }
 
+func TestMenuWithCustomDocURL(t *testing.T) {
+	docURL := "http://test/doc/url"
+
+	viper.Set("documentation-url", docURL)
+	defer viper.Reset()
+
+	uiOpts := map[string]interface{}{}
+	enableLogOut(uiOpts, &v1.JaegerSpec{Ingress: v1.JaegerIngressSpec{Security: v1.IngressSecurityOAuthProxy}})
+	assert.Contains(t, uiOpts, "menu")
+
+	expected := []interface{}{
+		map[string]interface{}{
+			"label": "About",
+			"items": []interface{}{
+				map[string]interface{}{
+					"label": "Documentation",
+					"url":   docURL,
+				},
+			},
+		},
+		map[string]interface{}{
+			"label":        "Log Out",
+			"url":          "/oauth/sign_in",
+			"anchorTarget": "_self",
+		},
+	}
+	assert.Equal(t, uiOpts["menu"], expected)
+}
+
 func TestMenuNoSignOutIngressSecurityNone(t *testing.T) {
 	uiOpts := map[string]interface{}{}
 	enableLogOut(uiOpts, &v1.JaegerSpec{Ingress: v1.JaegerIngressSpec{Security: v1.IngressSecurityNoneExplicit}})
diff --git a/pkg/version/main.go b/pkg/version/main.go
index 33314620d..65bf1ff4e 100644
--- a/pkg/version/main.go
+++ b/pkg/version/main.go
@@ -3,6 +3,7 @@ package version
 import (
 	"fmt"
 	"runtime"
+	"strings"
 
 	sdkVersion "github.com/operator-framework/operator-sdk/version"
 )
@@ -54,3 +55,9 @@ func DefaultJaeger() string {
 	// fallback value, useful for tests
 	return "0.0.0"
 }
+
+// DefaultJaegerMajorMinor returns the major.minor format of the default Jaeger version
+func DefaultJaegerMajorMinor() string {
+	version := DefaultJaeger()
+	return version[:strings.LastIndex(version, ".")]
+}
diff --git a/pkg/version/main_test.go b/pkg/version/main_test.go
new file mode 100644
index 000000000..d3f7f8c34
--- /dev/null
+++ b/pkg/version/main_test.go
@@ -0,0 +1,11 @@
+package version
+
+import (
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+)
+
+func TestDefaultJaegerMajorMinor(t *testing.T) {
+	assert.Equal(t, "0.0", DefaultJaegerMajorMinor())
+}