diff --git a/bin/cml/publish.js b/bin/cml/publish.js
index 822baf44c..cdc0cc2ed 100644
--- a/bin/cml/publish.js
+++ b/bin/cml/publish.js
@@ -32,6 +32,11 @@ exports.handler = async (opts) => {
 exports.builder = (yargs) =>
   yargs.env('CML_PUBLISH').options(
     kebabcaseKeys({
+      url: {
+        type: 'string',
+        description: 'Self-Hosted URL',
+        hidden: true
+      },
       md: {
         type: 'boolean',
         description: 'Output in markdown format [title || name](url).'
diff --git a/src/utils.js b/src/utils.js
index a99f3b9ab..2cb95afe9 100644
--- a/src/utils.js
+++ b/src/utils.js
@@ -62,8 +62,7 @@ const fetchUploadData = async (opts) => {
 };
 
 const upload = async (opts) => {
-  const { path, session } = opts;
-  const endpoint = 'https://asset.cml.dev';
+  const { path, session, url = 'https://asset.cml.dev' } = opts;
 
   const { mime, size, data: body } = await fetchUploadData(opts);
   const filename = path ? PATH.basename(path) : `file.${mime.split('/')[1]}`;
@@ -76,7 +75,7 @@ const upload = async (opts) => {
 
   if (session) headers['Content-Address-Seed'] = `${session}:${path}`;
 
-  const response = await fetch(endpoint, { method: 'POST', headers, body });
+  const response = await fetch(url, { method: 'POST', headers, body });
   const uri = await response.text();
 
   if (!uri)