diff --git a/Makefile b/Makefile
index 780d120fdf19..dd33d57404b6 100644
--- a/Makefile
+++ b/Makefile
@@ -1690,6 +1690,7 @@ bins = \
   bin/github-pull-request-make \
   bin/gossipsim \
   bin/langgen \
+  bin/dev \
   bin/protoc-gen-gogoroach \
   bin/publish-artifacts \
   bin/publish-provisional-artifacts \
diff --git a/pkg/cmd/dev/BUILD.bazel b/pkg/cmd/dev/BUILD.bazel
new file mode 100644
index 000000000000..dd6463deded9
--- /dev/null
+++ b/pkg/cmd/dev/BUILD.bazel
@@ -0,0 +1,25 @@
+load("@io_bazel_rules_go//go:def.bzl", "go_binary", "go_library")
+
+go_library(
+    name = "dev_lib",
+    srcs = [
+        "bench.go",
+        "build.go",
+        "generate.go",
+        "lint.go",
+        "main.go",
+        "test.go",
+    ],
+    importpath = "github.com/cockroachdb/cockroach/pkg/cmd/dev",
+    visibility = ["//visibility:private"],
+    deps = [
+        "@com_github_cockroachdb_errors//:errors",
+        "@com_github_spf13_cobra//:cobra",
+    ],
+)
+
+go_binary(
+    name = "dev",
+    embed = [":dev_lib"],
+    visibility = ["//visibility:public"],
+)
diff --git a/pkg/cmd/dev/bench.go b/pkg/cmd/dev/bench.go
new file mode 100644
index 000000000000..a0107109e558
--- /dev/null
+++ b/pkg/cmd/dev/bench.go
@@ -0,0 +1,32 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"github.com/cockroachdb/errors"
+	"github.com/spf13/cobra"
+)
+
+// benchCmd runs the specified cockroachdb benchmarks.
+var benchCmd = &cobra.Command{
+	Use:   "bench",
+	Short: `Run the specified benchmarks`,
+	Long:  `Run the specified benchmarks.`,
+	Example: `
+	dev bench --pkg=sql/parser --filter=BenchmarkParse`,
+	Args: cobra.NoArgs,
+	RunE: runBench,
+}
+
+func runBench(cmd *cobra.Command, args []string) error {
+	// TODO(irfansharif): Flesh out the example usage patterns.
+	return errors.New("unimplemented")
+}
diff --git a/pkg/cmd/dev/build.go b/pkg/cmd/dev/build.go
new file mode 100644
index 000000000000..871ffdbbb0b9
--- /dev/null
+++ b/pkg/cmd/dev/build.go
@@ -0,0 +1,34 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"github.com/cockroachdb/errors"
+	"github.com/spf13/cobra"
+)
+
+// buildCmd builds the specified binaries.
+var buildCmd = &cobra.Command{
+	Use:   "build",
+	Short: "Build the specified binaries",
+	Long:  "Build the specified binaries.",
+	Example: `
+	dev build cockroach --tags=deadlock
+	dev build cockroach-{short,oss}
+	dev build {opt,exec}gen`,
+	Args: cobra.NoArgs,
+	RunE: runBuild,
+}
+
+func runBuild(cmd *cobra.Command, args []string) error {
+	// TODO(irfansharif): Flesh out the example usage patterns.
+	return errors.New("unimplemented")
+}
diff --git a/pkg/cmd/dev/generate.go b/pkg/cmd/dev/generate.go
new file mode 100644
index 000000000000..c25a81cbc851
--- /dev/null
+++ b/pkg/cmd/dev/generate.go
@@ -0,0 +1,36 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"github.com/cockroachdb/errors"
+	"github.com/spf13/cobra"
+)
+
+// generateCmd generates the specified files.
+var generateCmd = &cobra.Command{
+	Use:     "generate",
+	Aliases: []string{"gen"},
+	Short:   `Generate the specified files`,
+	Long:    `Generate the specified files.`,
+	Example: `
+	dev gen bazel
+	dev generate protobuf
+	dev generate {exec,opt}gen
+`,
+	Args: cobra.NoArgs,
+	RunE: runGenerate,
+}
+
+func runGenerate(cmd *cobra.Command, args []string) error {
+	// TODO(irfansharif): Flesh out the example usage patterns.
+	return errors.New("unimplemented")
+}
diff --git a/pkg/cmd/dev/lint.go b/pkg/cmd/dev/lint.go
new file mode 100644
index 000000000000..29176067d37d
--- /dev/null
+++ b/pkg/cmd/dev/lint.go
@@ -0,0 +1,32 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"github.com/cockroachdb/errors"
+	"github.com/spf13/cobra"
+)
+
+// lintCmd runs the specified linters.
+var lintCmd = &cobra.Command{
+	Use:   "lint [pkg] (flags)",
+	Short: `Run the specified linters`,
+	Long:  `Run the specified linters.`,
+	Example: `
+	dev lint --filter=TestLowercaseFunctionNames --short --timeout=1m`,
+	Args: cobra.NoArgs,
+	RunE: runLint,
+}
+
+func runLint(cmd *cobra.Command, args []string) error {
+	// TODO(irfansharif): Flesh out the example usage patterns.
+	return errors.New("unimplemented")
+}
diff --git a/pkg/cmd/dev/main.go b/pkg/cmd/dev/main.go
new file mode 100644
index 000000000000..712b9098d4fa
--- /dev/null
+++ b/pkg/cmd/dev/main.go
@@ -0,0 +1,59 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"fmt"
+	"os"
+
+	"github.com/spf13/cobra"
+)
+
+var devCmd = &cobra.Command{
+	Use:   "dev [command] (flags)",
+	Short: "Dev is the general-purpose dev tool for folks working on cockroachdb/cockroach.",
+	Long: `
+Dev is the general-purpose dev tool for folks working cockroachdb/cockroach. It
+lets engineers do a few things:
+
+- build various binaries (cockroach, optgen, ...)
+- run arbitrary tests (unit tests, logic tests, ...)
+- run tests under arbitrary configurations (under stress, using race builds, ...)
+- generate code (bazel files, protobufs, ...)
+
+...and much more.
+
+(PS: Almost none of the above is implemented yet, haha.)
+`,
+}
+
+func init() {
+	devCmd.AddCommand(
+		benchCmd,
+		buildCmd,
+		generateCmd,
+		lintCmd,
+		testCmd,
+	)
+
+	// Hide the `help` sub-command.
+	devCmd.SetHelpCommand(&cobra.Command{
+		Use:    "noop-help",
+		Hidden: true,
+	})
+}
+
+func main() {
+	if err := devCmd.Execute(); err != nil {
+		fmt.Println(err)
+		os.Exit(1)
+	}
+}
diff --git a/pkg/cmd/dev/test.go b/pkg/cmd/dev/test.go
new file mode 100644
index 000000000000..8645b79bb49a
--- /dev/null
+++ b/pkg/cmd/dev/test.go
@@ -0,0 +1,35 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+package main
+
+import (
+	"github.com/cockroachdb/errors"
+	"github.com/spf13/cobra"
+)
+
+// testCmd runs the specified cockroachdb tests.
+var testCmd = &cobra.Command{
+	Use:   "test [pkg] (flags)",
+	Short: `Run the specified tests`,
+	Long:  `Run the specified tests.`,
+	Example: `
+	dev test kv/kvserver --filter=TestReplicaGC* -v -show-logs --timeout=1m
+	dev test --stress --race ...
+	dev test --logic --files=prepare|fk --subtests=20042 --config=local
+	dev test --fuzz sql/sem/tree --filter=Decimal`,
+	Args: cobra.NoArgs,
+	RunE: runTest,
+}
+
+func runTest(cmd *cobra.Command, args []string) error {
+	// TODO(irfansharif): Flesh out the example usage patterns.
+	return errors.New("unimplemented")
+}