1.0 Product Concept

[hychen]

Value Proposition Statement

• Brand :: Life Is Too Short
• Category :: Browser Extension
• What :: A new tab that display realtime count down a user's each due day of his/her lifelong/yearly/monthly goals.
• For Who :: people who want to have a way to frequently reminder his/her high level goals that he/she often forget in his/her busy life.
• We Provide :: A page displays several fancy counter of user's goals when a user open a new tab.
• Un like :: todo manager help user managing their todo tasks, Life Is Too Short want to make a user feel stressed and really DO something to archive their high level goals by displaying goal counters.
• Benefit :: Solve the problem that user always plan high level goals and never or less check the goals again and be motivated. that problem makes them often not archive the goals.

User Segments

1. salaried men who want to be outstanding but usually failed.

• Age : 28~40
• Daily Life Cycle: open the browser tab , see the counter, then lead him/her to deeply think his/her mass life.

2. Startup CEO and team members

• Age: X
• Daily Life Cycle: open the browser new tab, see the counter, work harder.

Feature/Advantage/Benefit

User Need: Track

Feature 1: Lifelong Goal And Life Counter.
Benefit: Reminder a user how many years left in his/her life. Time is expensive.

Feature 2: Career Goal And Career Life Counter.
Benefit: Reminder a user how many years left in his/her career. Time is expensive.

Features 3: Yearly Goal And Year Counter.
Benefit: Reminder a user how many days are left in this year.

Features 4: Monthly Goal And Monthly Counter.
Benefit: Reminder a user how many days are left in this month.