diff --git a/dotcom-rendering/src/client/userFeatures/user-features.test.ts b/dotcom-rendering/src/client/userFeatures/user-features.test.ts
index 1ceb5383fd..fc58d6b610 100644
--- a/dotcom-rendering/src/client/userFeatures/user-features.test.ts
+++ b/dotcom-rendering/src/client/userFeatures/user-features.test.ts
@@ -36,7 +36,6 @@ const getAuthStatus = getAuthStatus_ as jest.MockedFunction<
 const PERSISTENCE_KEYS = {
 	USER_FEATURES_EXPIRY_COOKIE: 'gu_user_features_expiry',
 	AD_FREE_USER_COOKIE: 'GU_AF1',
-	ACTION_REQUIRED_FOR_COOKIE: 'gu_action_required_for',
 	SUPPORT_ONE_OFF_CONTRIBUTION_COOKIE: 'gu.contributions.contrib-timestamp',
 	HIDE_SUPPORT_MESSAGING_COOKIE: 'gu_hide_support_messaging',
 };
@@ -62,16 +61,11 @@ const setAllFeaturesData = (opts: { isExpired: boolean }) => {
 		name: PERSISTENCE_KEYS.USER_FEATURES_EXPIRY_COOKIE,
 		value: expiryDate.getTime().toString(),
 	});
-	setCookie({
-		name: PERSISTENCE_KEYS.ACTION_REQUIRED_FOR_COOKIE,
-		value: 'test',
-	});
 };
 
 const deleteAllFeaturesData = () => {
 	removeCookie({ name: PERSISTENCE_KEYS.USER_FEATURES_EXPIRY_COOKIE });
 	removeCookie({ name: PERSISTENCE_KEYS.AD_FREE_USER_COOKIE });
-	removeCookie({ name: PERSISTENCE_KEYS.ACTION_REQUIRED_FOR_COOKIE });
 	removeCookie({ name: PERSISTENCE_KEYS.HIDE_SUPPORT_MESSAGING_COOKIE });
 };
 
diff --git a/dotcom-rendering/src/client/userFeatures/user-features.ts b/dotcom-rendering/src/client/userFeatures/user-features.ts
index f32071d9e2..7b40852dd9 100644
--- a/dotcom-rendering/src/client/userFeatures/user-features.ts
+++ b/dotcom-rendering/src/client/userFeatures/user-features.ts
@@ -27,7 +27,6 @@ import {
 import type { UserFeaturesResponse } from './user-features-lib';
 
 const USER_FEATURES_EXPIRY_COOKIE = 'gu_user_features_expiry';
-const ACTION_REQUIRED_FOR_COOKIE = 'gu_action_required_for';
 const HIDE_SUPPORT_MESSAGING_COOKIE = 'gu_hide_support_messaging';
 const AD_FREE_USER_COOKIE = 'GU_AF1';
 
@@ -36,7 +35,6 @@ const forcedAdFreeMode = !!/[#&]noadsaf(&.*)?$/.exec(window.location.hash);
 const userHasData = () => {
 	const cookie =
 		getAdFreeCookie() ??
-		getCookie({ name: ACTION_REQUIRED_FOR_COOKIE }) ??
 		getCookie({ name: USER_FEATURES_EXPIRY_COOKIE }) ??
 		getCookie({ name: HIDE_SUPPORT_MESSAGING_COOKIE });
 	return !!cookie;
@@ -65,14 +63,6 @@ const persistResponse = (JsonResponse: UserFeaturesResponse) => {
 		value: String(!JsonResponse.showSupportMessaging),
 	});
 
-	removeCookie({ name: ACTION_REQUIRED_FOR_COOKIE });
-	if (JsonResponse.alertAvailableFor) {
-		setCookie({
-			name: ACTION_REQUIRED_FOR_COOKIE,
-			value: JsonResponse.alertAvailableFor,
-		});
-	}
-
 	if (JsonResponse.contentAccess.digitalPack) {
 		setAdFreeCookie(2);
 	} else if (adFreeDataIsPresent() && !forcedAdFreeMode) {
@@ -83,7 +73,6 @@ const persistResponse = (JsonResponse: UserFeaturesResponse) => {
 const deleteOldData = (): void => {
 	removeCookie({ name: AD_FREE_USER_COOKIE });
 	removeCookie({ name: USER_FEATURES_EXPIRY_COOKIE });
-	removeCookie({ name: ACTION_REQUIRED_FOR_COOKIE });
 	removeCookie({ name: HIDE_SUPPORT_MESSAGING_COOKIE });
 };