diff --git a/cmd/tk/workflow.go b/cmd/tk/workflow.go
index a180d6e8e..636835867 100644
--- a/cmd/tk/workflow.go
+++ b/cmd/tk/workflow.go
@@ -4,6 +4,8 @@ import (
 	"fmt"
 	"log"
 	"os"
+	"regexp"
+	"strings"
 
 	"github.com/posener/complete"
 	"github.com/spf13/cobra"
@@ -41,7 +43,7 @@ func applyCmd() *cobra.Command {
 			log.Fatalln("Evaluating jsonnet:", err)
 		}
 
-		desired, err := kube.Reconcile(raw, vars.targets...)
+		desired, err := kube.Reconcile(raw, stringsToRegexps(vars.targets)...)
 		if err != nil {
 			log.Fatalln("Reconciling:", err)
 		}
@@ -84,7 +86,7 @@ func diffCmd() *cobra.Command {
 			kube.Spec.DiffStrategy = cmd.Flag("diff-strategy").Value.String()
 		}
 
-		desired, err := kube.Reconcile(raw, vars.targets...)
+		desired, err := kube.Reconcile(raw, stringsToRegexps(vars.targets)...)
 		if err != nil {
 			log.Fatalln("Reconciling:", err)
 		}
@@ -148,7 +150,7 @@ func showCmd() *cobra.Command {
 			log.Fatalln("Evaluating jsonnet:", err)
 		}
 
-		state, err := kube.Reconcile(raw, vars.targets...)
+		state, err := kube.Reconcile(raw, stringsToRegexps(vars.targets)...)
 		if err != nil {
 			log.Fatalln("Reconciling:", err)
 		}
@@ -162,3 +164,18 @@ func showCmd() *cobra.Command {
 	}
 	return cmd
 }
+
+// stringsToRegexps compiles each string to a regular expression
+func stringsToRegexps(strs []string) (exps []*regexp.Regexp) {
+	exps = make([]*regexp.Regexp, 0, len(strs))
+	for _, raw := range strs {
+		// surround the regular expression with start and end markers
+		s := fmt.Sprintf(`^%s$`, raw)
+		exp, err := regexp.Compile(s)
+		if err != nil {
+			log.Fatalf("%s.\nSee https://tanka.dev/targets/#regular-expressions for details on regular expressions.", strings.Title(err.Error()))
+		}
+		exps = append(exps, exp)
+	}
+	return exps
+}
diff --git a/docs/targets.md b/docs/targets.md
index deaccff98..9ae725ac4 100644
--- a/docs/targets.md
+++ b/docs/targets.md
@@ -24,3 +24,47 @@ multiple objects match this pattern, all of them are used.
 
 The `--target` / `-t` flag can be specified multiple times, to work with
 multiple objects.
+
+
+## Regular Expressions
+The argument passed to the `--target` flag is interpreted as a
+[RE2](https://golang.org/s/re2syntax) regular expression.
+
+This allows you to use all sorts of wildcards and other advanced matching
+functionality to select Kubernetes objects:
+
+```bash
+# show all deployments
+$ tk show . -t 'deployment/.*'
+
+# show all objects named "loki"
+$ tk show . -t '.*/loki'
+```
+
+### Gotchas
+When using regular expressions, there are some things to watch out for:
+
+#### Line Anchors
+Tanka automatically surrounds your regular expression with line anchors:
+```text
+^<your expression>$
+```
+For example, `--target 'deployment/.*'` becomes `^deployment/.*$`.
+
+#### Quoting
+Regular expressions may consist of characters that have special meanings in
+shell. Always make sure to properly quote your regular expression using **single
+quotes**.
+
+```zsh
+# shell attempts to match the wildcard itself:
+zsh-5.4.2$ tk show . -t deployment/.*
+zsh: no matches found: deployment/.*
+
+# properly quoted:
+zsh-5.4.2$ tk show . -t 'deployment/.*'
+---
+apiVersion: rbac.authorization.k8s.io/v1beta1
+kind: ClusterRole
+# ...
+```
diff --git a/pkg/kubernetes/kubernetes.go b/pkg/kubernetes/kubernetes.go
index 945646988..25688f12d 100644
--- a/pkg/kubernetes/kubernetes.go
+++ b/pkg/kubernetes/kubernetes.go
@@ -3,6 +3,7 @@ package kubernetes
 import (
 	"bytes"
 	"fmt"
+	"regexp"
 	"sort"
 	"strings"
 
@@ -56,7 +57,7 @@ func (m Manifest) Namespace() string {
 
 // Reconcile receives the raw evaluated jsonnet as a marshaled json dict and
 // shall return it reconciled as a state object of the target system
-func (k *Kubernetes) Reconcile(raw map[string]interface{}, objectspecs ...string) (state []Manifest, err error) {
+func (k *Kubernetes) Reconcile(raw map[string]interface{}, objectspecs ...*regexp.Regexp) (state []Manifest, err error) {
 	docs, err := walkJSON(raw, "")
 	out := make([]Manifest, 0, len(docs))
 	if err != nil {
@@ -74,7 +75,7 @@ func (k *Kubernetes) Reconcile(raw map[string]interface{}, objectspecs ...string
 		out = funk.Filter(out, func(i interface{}) bool {
 			p := objectspec(i.(Manifest))
 			for _, o := range objectspecs {
-				if strings.EqualFold(p, o) {
+				if o.MatchString(strings.ToLower(p)) {
 					return true
 				}
 			}