diff --git a/cmd/init.go b/cmd/init.go
index ae4e335e7a47..1084078784f9 100644
--- a/cmd/init.go
+++ b/cmd/init.go
@@ -6,6 +6,7 @@ import (
 	"path"
 	"text/template"
 
+	"github.com/fatih/color"
 	"github.com/spf13/cobra"
 	"github.com/spf13/pflag"
 	"go.k6.io/k6/cmd/state"
@@ -122,7 +123,8 @@ func (c *initCmd) run(cmd *cobra.Command, args []string) error { //nolint:revive
 		return err
 	}
 
-	printToStdout(c.gs, fmt.Sprintf("Initialized a new k6 test script in %s. You can now execute it by running `%s run %s`.\n", target, c.gs.BinaryName, target))
+	valueColor := getColor(c.gs.Flags.NoColor || !c.gs.Stdout.IsTTY, color.Bold)
+	printToStdout(c.gs, fmt.Sprintf("Initialized a new k6 test script in %s. You can now execute it by running `%s run %s`.\n", valueColor.Sprint(target), c.gs.BinaryName, target))
 
 	return nil
 }