In order to get up and running you need two things:
- A hardware beacon (or two) that supports Eddystone-URL advertisement packets.
- Software on your phone/tablet to scan for Eddystone-URL advertisement packets.
The software is easy thing to take care of once you have beacons. There is a Physical Web demo app on the Google Play store as well as the Apple App Store. A walkthrough of the app is here.
Keep in mind that this software is just a prototype. We are doing it this way to easily and quickly test the concept.