diff --git a/client/app/visualizations/counter/index.js b/client/app/visualizations/counter/index.js
index d2577ba316..2ece76b2b2 100644
--- a/client/app/visualizations/counter/index.js
+++ b/client/app/visualizations/counter/index.js
@@ -145,8 +145,13 @@ const CounterRenderer = {
         $scope.targetValueTooltip = formatTooltip($scope.targetValue, options.tooltipFormat);
 
         $scope.counterValue = formatValue($scope.counterValue, options);
+
         if (options.formatTargetValue) {
           $scope.targetValue = formatValue($scope.targetValue, options);
+        } else {
+          if (Number.isFinite($scope.targetValue)) {
+            $scope.targetValue = numeral($scope.targetValue).format('0[.]00[0]');
+          }
         }
       }