diff --git a/extensions/opentelemetry/deployment/src/main/java/io/quarkus/opentelemetry/deployment/OpenTelemetryProcessor.java b/extensions/opentelemetry/deployment/src/main/java/io/quarkus/opentelemetry/deployment/OpenTelemetryProcessor.java
index 1233d54d3567d..3c2c3135a5b90 100644
--- a/extensions/opentelemetry/deployment/src/main/java/io/quarkus/opentelemetry/deployment/OpenTelemetryProcessor.java
+++ b/extensions/opentelemetry/deployment/src/main/java/io/quarkus/opentelemetry/deployment/OpenTelemetryProcessor.java
@@ -76,7 +76,8 @@ AdditionalBeanBuildItem ensureProducerIsRetained() {
                 .addBeanClasses(OpenTelemetryProducer.class,
                         AutoConfiguredOpenTelemetrySdkBuilderCustomizer.ResourceCustomizer.class,
                         AutoConfiguredOpenTelemetrySdkBuilderCustomizer.SamplerCustomizer.class,
-                        AutoConfiguredOpenTelemetrySdkBuilderCustomizer.TracerProviderCustomizer.class)
+                        AutoConfiguredOpenTelemetrySdkBuilderCustomizer.TracerProviderCustomizer.class,
+                        AutoConfiguredOpenTelemetrySdkBuilderCustomizer.TextMapPropagatorCustomizers.class)
                 .build();
     }
 
diff --git a/extensions/opentelemetry/deployment/src/test/java/io/quarkus/opentelemetry/deployment/OpenTelemetryTextMapPropagatorCustomizerTest.java b/extensions/opentelemetry/deployment/src/test/java/io/quarkus/opentelemetry/deployment/OpenTelemetryTextMapPropagatorCustomizerTest.java
new file mode 100644
index 0000000000000..a10924e35c4a9
--- /dev/null
+++ b/extensions/opentelemetry/deployment/src/test/java/io/quarkus/opentelemetry/deployment/OpenTelemetryTextMapPropagatorCustomizerTest.java
@@ -0,0 +1,89 @@
+package io.quarkus.opentelemetry.deployment;
+
+import static org.assertj.core.api.Assertions.*;
+import static org.hamcrest.Matchers.is;
+import static org.junit.jupiter.api.Assertions.assertEquals;
+
+import java.util.List;
+import java.util.Set;
+import java.util.concurrent.ConcurrentHashMap;
+
+import jakarta.inject.Inject;
+import jakarta.inject.Singleton;
+import jakarta.ws.rs.GET;
+import jakarta.ws.rs.Path;
+
+import org.jboss.shrinkwrap.api.ShrinkWrap;
+import org.jboss.shrinkwrap.api.spec.JavaArchive;
+import org.junit.jupiter.api.Test;
+import org.junit.jupiter.api.extension.RegisterExtension;
+
+import io.opentelemetry.api.baggage.propagation.W3CBaggagePropagator;
+import io.opentelemetry.api.trace.propagation.W3CTraceContextPropagator;
+import io.opentelemetry.context.propagation.TextMapPropagator;
+import io.opentelemetry.sdk.trace.data.SpanData;
+import io.quarkus.opentelemetry.TextMapPropagatorCustomizer;
+import io.quarkus.opentelemetry.deployment.common.TestSpanExporter;
+import io.quarkus.opentelemetry.deployment.common.TestSpanExporterProvider;
+import io.quarkus.test.QuarkusUnitTest;
+import io.restassured.RestAssured;
+
+public class OpenTelemetryTextMapPropagatorCustomizerTest {
+
+    @RegisterExtension
+    static final QuarkusUnitTest TEST = new QuarkusUnitTest().setArchiveProducer(
+            () -> ShrinkWrap.create(JavaArchive.class)
+                    .addClass(TestSpanExporter.class)
+                    .addClass(TestSpanExporterProvider.class)
+                    .addClass(TestTextMapPropagatorCustomizer.class)
+                    .addAsResource("resource-config/application.properties", "application.properties")
+                    .addAsResource(
+                            "META-INF/services-config/io.opentelemetry.sdk.autoconfigure.spi.traces.ConfigurableSpanExporterProvider",
+                            "META-INF/services/io.opentelemetry.sdk.autoconfigure.spi.traces.ConfigurableSpanExporterProvider"));
+    @Inject
+    TestSpanExporter spanExporter;
+
+    @Test
+    void testSvcNameHasPriorityOverAppNameAndResourceAttr() {
+        RestAssured.when()
+                .get("/hello").then()
+                .statusCode(200)
+                .body(is("hello"));
+        RestAssured.when()
+                .get("/hello").then()
+                .statusCode(200)
+                .body(is("hello"));
+        RestAssured.when()
+                .get("/hello").then()
+                .statusCode(200)
+                .body(is("hello"));
+
+        List<SpanData> spans = spanExporter.getFinishedSpanItems(3);
+        final SpanData server = spans.get(0);
+        assertEquals("GET /hello", server.getName());
+
+        assertThat(TestTextMapPropagatorCustomizer.PROPAGATORS).containsOnly(W3CBaggagePropagator.class.getName(),
+                W3CTraceContextPropagator.class.getName());
+    }
+
+    @Path("/hello")
+    public static class HelloResource {
+        @GET
+        public String hello() {
+            return "hello";
+        }
+    }
+
+    @Singleton
+    public static class TestTextMapPropagatorCustomizer implements TextMapPropagatorCustomizer {
+
+        public static final Set<String> PROPAGATORS = ConcurrentHashMap.newKeySet();
+
+        @Override
+        public TextMapPropagator customize(Context context) {
+            TextMapPropagator propagator = context.propagator();
+            PROPAGATORS.add(propagator.getClass().getName());
+            return propagator;
+        }
+    }
+}
diff --git a/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/TextMapPropagatorCustomizer.java b/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/TextMapPropagatorCustomizer.java
new file mode 100644
index 0000000000000..6911e69917338
--- /dev/null
+++ b/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/TextMapPropagatorCustomizer.java
@@ -0,0 +1,20 @@
+package io.quarkus.opentelemetry;
+
+import io.opentelemetry.context.propagation.TextMapPropagator;
+import io.opentelemetry.sdk.autoconfigure.spi.ConfigProperties;
+
+/**
+ * /**
+ * Meant to be implemented by a CDI bean that provides arbitrary customization for the {@link TextMapPropagator}
+ * that are to be registered with OpenTelemetry
+ */
+public interface TextMapPropagatorCustomizer {
+
+    TextMapPropagator customize(Context context);
+
+    interface Context {
+        TextMapPropagator propagator();
+
+        ConfigProperties otelConfigProperties();
+    }
+}
diff --git a/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/runtime/AutoConfiguredOpenTelemetrySdkBuilderCustomizer.java b/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/runtime/AutoConfiguredOpenTelemetrySdkBuilderCustomizer.java
index 87c0f35ffff9f..cc9666624cd97 100644
--- a/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/runtime/AutoConfiguredOpenTelemetrySdkBuilderCustomizer.java
+++ b/extensions/opentelemetry/runtime/src/main/java/io/quarkus/opentelemetry/runtime/AutoConfiguredOpenTelemetrySdkBuilderCustomizer.java
@@ -11,6 +11,7 @@
 import jakarta.enterprise.inject.Instance;
 import jakarta.inject.Singleton;
 
+import io.opentelemetry.context.propagation.TextMapPropagator;
 import io.opentelemetry.sdk.autoconfigure.AutoConfiguredOpenTelemetrySdkBuilder;
 import io.opentelemetry.sdk.autoconfigure.spi.ConfigProperties;
 import io.opentelemetry.sdk.resources.Resource;
@@ -19,6 +20,7 @@
 import io.opentelemetry.sdk.trace.SpanProcessor;
 import io.opentelemetry.sdk.trace.samplers.Sampler;
 import io.quarkus.arc.All;
+import io.quarkus.opentelemetry.TextMapPropagatorCustomizer;
 import io.quarkus.opentelemetry.runtime.config.build.OTelBuildConfig;
 import io.quarkus.opentelemetry.runtime.config.runtime.OTelRuntimeConfig;
 import io.quarkus.opentelemetry.runtime.exporter.otlp.RemoveableLateBoundBatchSpanProcessor;
@@ -164,4 +166,38 @@ public SdkTracerProviderBuilder apply(SdkTracerProviderBuilder builder,
                     });
         }
     }
+
+    @Singleton
+    final class TextMapPropagatorCustomizers implements AutoConfiguredOpenTelemetrySdkBuilderCustomizer {
+
+        private final List<TextMapPropagatorCustomizer> customizers;
+
+        public TextMapPropagatorCustomizers(@All List<TextMapPropagatorCustomizer> customizers) {
+            this.customizers = customizers;
+        }
+
+        @Override
+        public void customize(AutoConfiguredOpenTelemetrySdkBuilder builder) {
+            for (TextMapPropagatorCustomizer customizer : customizers) {
+                builder.addPropagatorCustomizer(
+                        new BiFunction<>() {
+                            @Override
+                            public TextMapPropagator apply(TextMapPropagator textMapPropagator,
+                                    ConfigProperties configProperties) {
+                                return customizer.customize(new TextMapPropagatorCustomizer.Context() {
+                                    @Override
+                                    public TextMapPropagator propagator() {
+                                        return textMapPropagator;
+                                    }
+
+                                    @Override
+                                    public ConfigProperties otelConfigProperties() {
+                                        return configProperties;
+                                    }
+                                });
+                            }
+                        });
+            }
+        }
+    }
 }