diff --git a/cmd/flipt/export.go b/cmd/flipt/export.go
index ce47422041..58373a645f 100644
--- a/cmd/flipt/export.go
+++ b/cmd/flipt/export.go
@@ -35,6 +35,7 @@ type Variant struct {
 	Key         string `yaml:"key,omitempty"`
 	Name        string `yaml:"name,omitempty"`
 	Description string `yaml:"description,omitempty"`
+	Attachment  []byte `yaml:"attachment,omitempty"`
 }
 
 type Rule struct {
@@ -149,6 +150,7 @@ func runExport(_ []string) error {
 					Key:         v.Key,
 					Name:        v.Name,
 					Description: v.Description,
+					Attachment:  v.Attachment,
 				})
 
 				variantKeys[v.Id] = v.Key
diff --git a/cmd/flipt/import.go b/cmd/flipt/import.go
index 13e6fb4bf9..dcd2734542 100644
--- a/cmd/flipt/import.go
+++ b/cmd/flipt/import.go
@@ -139,6 +139,7 @@ func runImport(args []string) error {
 				Key:         v.Key,
 				Name:        v.Name,
 				Description: v.Description,
+				Attachment:  v.Attachment,
 			})
 
 			if err != nil {
diff --git a/config/migrations/mysql/1_variants_attachment.down.sql b/config/migrations/mysql/1_variants_attachment.down.sql
new file mode 100644
index 0000000000..b4f264a117
--- /dev/null
+++ b/config/migrations/mysql/1_variants_attachment.down.sql
@@ -0,0 +1 @@
+ALTER TABLE variants DROP COLUMN attachment;
diff --git a/config/migrations/mysql/1_variants_attachment.up.sql b/config/migrations/mysql/1_variants_attachment.up.sql
new file mode 100644
index 0000000000..b8a14705f2
--- /dev/null
+++ b/config/migrations/mysql/1_variants_attachment.up.sql
@@ -0,0 +1 @@
+ALTER TABLE variants ADD COLUMN attachment MEDIUMBLOB AFTER description;
diff --git a/config/migrations/postgres/3_variants_attachment.down.sql b/config/migrations/postgres/3_variants_attachment.down.sql
new file mode 100644
index 0000000000..b4f264a117
--- /dev/null
+++ b/config/migrations/postgres/3_variants_attachment.down.sql
@@ -0,0 +1 @@
+ALTER TABLE variants DROP COLUMN attachment;
diff --git a/config/migrations/postgres/3_variants_attachment.up.sql b/config/migrations/postgres/3_variants_attachment.up.sql
new file mode 100644
index 0000000000..5d8b706b84
--- /dev/null
+++ b/config/migrations/postgres/3_variants_attachment.up.sql
@@ -0,0 +1 @@
+ALTER TABLE variants ADD attachment BYTEA;
diff --git a/config/migrations/sqlite3/3_variants_attachment.down.sql b/config/migrations/sqlite3/3_variants_attachment.down.sql
new file mode 100644
index 0000000000..b4f264a117
--- /dev/null
+++ b/config/migrations/sqlite3/3_variants_attachment.down.sql
@@ -0,0 +1 @@
+ALTER TABLE variants DROP COLUMN attachment;
diff --git a/config/migrations/sqlite3/3_variants_attachment.up.sql b/config/migrations/sqlite3/3_variants_attachment.up.sql
new file mode 100644
index 0000000000..a7c0a6a61c
--- /dev/null
+++ b/config/migrations/sqlite3/3_variants_attachment.up.sql
@@ -0,0 +1 @@
+ALTER TABLE variants ADD COLUMN attachment BLOB AFTER description;
diff --git a/rpc/flipt/flipt.pb.go b/rpc/flipt/flipt.pb.go
index baac0edace..e8484299cc 100644
--- a/rpc/flipt/flipt.pb.go
+++ b/rpc/flipt/flipt.pb.go
@@ -875,6 +875,7 @@ type Variant struct {
 	Description string                 `protobuf:"bytes,5,opt,name=description,proto3" json:"description,omitempty"`
 	CreatedAt   *timestamppb.Timestamp `protobuf:"bytes,6,opt,name=created_at,json=createdAt,proto3" json:"created_at,omitempty"`
 	UpdatedAt   *timestamppb.Timestamp `protobuf:"bytes,7,opt,name=updated_at,json=updatedAt,proto3" json:"updated_at,omitempty"`
+	Attachment  []byte                 `protobuf:"bytes,8,opt,name=attachment,proto3" json:"attachment,omitempty"`
 }
 
 func (x *Variant) Reset() {
@@ -958,6 +959,13 @@ func (x *Variant) GetUpdatedAt() *timestamppb.Timestamp {
 	return nil
 }
 
+func (x *Variant) GetAttachment() []byte {
+	if x != nil {
+		return x.Attachment
+	}
+	return nil
+}
+
 type CreateVariantRequest struct {
 	state         protoimpl.MessageState
 	sizeCache     protoimpl.SizeCache
@@ -967,6 +975,7 @@ type CreateVariantRequest struct {
 	Key         string `protobuf:"bytes,2,opt,name=key,proto3" json:"key,omitempty"`
 	Name        string `protobuf:"bytes,3,opt,name=name,proto3" json:"name,omitempty"`
 	Description string `protobuf:"bytes,4,opt,name=description,proto3" json:"description,omitempty"`
+	Attachment  []byte `protobuf:"bytes,5,opt,name=attachment,proto3" json:"attachment,omitempty"`
 }
 
 func (x *CreateVariantRequest) Reset() {
@@ -1029,6 +1038,13 @@ func (x *CreateVariantRequest) GetDescription() string {
 	return ""
 }
 
+func (x *CreateVariantRequest) GetAttachment() []byte {
+	if x != nil {
+		return x.Attachment
+	}
+	return nil
+}
+
 type UpdateVariantRequest struct {
 	state         protoimpl.MessageState
 	sizeCache     protoimpl.SizeCache
@@ -1039,6 +1055,7 @@ type UpdateVariantRequest struct {
 	Key         string `protobuf:"bytes,3,opt,name=key,proto3" json:"key,omitempty"`
 	Name        string `protobuf:"bytes,4,opt,name=name,proto3" json:"name,omitempty"`
 	Description string `protobuf:"bytes,5,opt,name=description,proto3" json:"description,omitempty"`
+	Attachment  []byte `protobuf:"bytes,6,opt,name=attachment,proto3" json:"attachment,omitempty"`
 }
 
 func (x *UpdateVariantRequest) Reset() {
@@ -1108,6 +1125,13 @@ func (x *UpdateVariantRequest) GetDescription() string {
 	return ""
 }
 
+func (x *UpdateVariantRequest) GetAttachment() []byte {
+	if x != nil {
+		return x.Attachment
+	}
+	return nil
+}
+
 type DeleteVariantRequest struct {
 	state         protoimpl.MessageState
 	sizeCache     protoimpl.SizeCache
@@ -2849,7 +2873,7 @@ var file_flipt_proto_rawDesc = []byte{
 	0x6d, 0x65, 0x22, 0x32, 0x0a, 0x11, 0x44, 0x65, 0x6c, 0x65, 0x74, 0x65, 0x46, 0x6c, 0x61, 0x67,
 	0x52, 0x65, 0x71, 0x75, 0x65, 0x73, 0x74, 0x12, 0x10, 0x0a, 0x03, 0x6b, 0x65, 0x79, 0x18, 0x01,
 	0x20, 0x01, 0x28, 0x09, 0x52, 0x03, 0x6b, 0x65, 0x79, 0x3a, 0x0b, 0x92, 0x41, 0x08, 0x0a, 0x06,
-	0xd2, 0x01, 0x03, 0x6b, 0x65, 0x79, 0x22, 0xf2, 0x01, 0x0a, 0x07, 0x56, 0x61, 0x72, 0x69, 0x61,
+	0xd2, 0x01, 0x03, 0x6b, 0x65, 0x79, 0x22, 0x92, 0x02, 0x0a, 0x07, 0x56, 0x61, 0x72, 0x69, 0x61,
 	0x6e, 0x74, 0x12, 0x0e, 0x0a, 0x02, 0x69, 0x64, 0x18, 0x01, 0x20, 0x01, 0x28, 0x09, 0x52, 0x02,
 	0x69, 0x64, 0x12, 0x19, 0x0a, 0x08, 0x66, 0x6c, 0x61, 0x67, 0x5f, 0x6b, 0x65, 0x79, 0x18, 0x02,
 	0x20, 0x01, 0x28, 0x09, 0x52, 0x07, 0x66, 0x6c, 0x61, 0x67, 0x4b, 0x65, 0x79, 0x12, 0x10, 0x0a,
@@ -2864,7 +2888,9 @@ var file_flipt_proto_rawDesc = []byte{
 	0x12, 0x39, 0x0a, 0x0a, 0x75, 0x70, 0x64, 0x61, 0x74, 0x65, 0x64, 0x5f, 0x61, 0x74, 0x18, 0x07,
 	0x20, 0x01, 0x28, 0x0b, 0x32, 0x1a, 0x2e, 0x67, 0x6f, 0x6f, 0x67, 0x6c, 0x65, 0x2e, 0x70, 0x72,
 	0x6f, 0x74, 0x6f, 0x62, 0x75, 0x66, 0x2e, 0x54, 0x69, 0x6d, 0x65, 0x73, 0x74, 0x61, 0x6d, 0x70,
-	0x52, 0x09, 0x75, 0x70, 0x64, 0x61, 0x74, 0x65, 0x64, 0x41, 0x74, 0x22, 0x91, 0x01, 0x0a, 0x14,
+	0x52, 0x09, 0x75, 0x70, 0x64, 0x61, 0x74, 0x65, 0x64, 0x41, 0x74, 0x12, 0x1e, 0x0a, 0x0a, 0x61,
+	0x74, 0x74, 0x61, 0x63, 0x68, 0x6d, 0x65, 0x6e, 0x74, 0x18, 0x08, 0x20, 0x01, 0x28, 0x0c, 0x52,
+	0x0a, 0x61, 0x74, 0x74, 0x61, 0x63, 0x68, 0x6d, 0x65, 0x6e, 0x74, 0x22, 0xb1, 0x01, 0x0a, 0x14,
 	0x43, 0x72, 0x65, 0x61, 0x74, 0x65, 0x56, 0x61, 0x72, 0x69, 0x61, 0x6e, 0x74, 0x52, 0x65, 0x71,
 	0x75, 0x65, 0x73, 0x74, 0x12, 0x19, 0x0a, 0x08, 0x66, 0x6c, 0x61, 0x67, 0x5f, 0x6b, 0x65, 0x79,
 	0x18, 0x01, 0x20, 0x01, 0x28, 0x09, 0x52, 0x07, 0x66, 0x6c, 0x61, 0x67, 0x4b, 0x65, 0x79, 0x12,
@@ -2872,9 +2898,11 @@ var file_flipt_proto_rawDesc = []byte{
 	0x79, 0x12, 0x12, 0x0a, 0x04, 0x6e, 0x61, 0x6d, 0x65, 0x18, 0x03, 0x20, 0x01, 0x28, 0x09, 0x52,
 	0x04, 0x6e, 0x61, 0x6d, 0x65, 0x12, 0x20, 0x0a, 0x0b, 0x64, 0x65, 0x73, 0x63, 0x72, 0x69, 0x70,
 	0x74, 0x69, 0x6f, 0x6e, 0x18, 0x04, 0x20, 0x01, 0x28, 0x09, 0x52, 0x0b, 0x64, 0x65, 0x73, 0x63,
-	0x72, 0x69, 0x70, 0x74, 0x69, 0x6f, 0x6e, 0x3a, 0x16, 0x92, 0x41, 0x13, 0x0a, 0x11, 0xd2, 0x01,
+	0x72, 0x69, 0x70, 0x74, 0x69, 0x6f, 0x6e, 0x12, 0x1e, 0x0a, 0x0a, 0x61, 0x74, 0x74, 0x61, 0x63,
+	0x68, 0x6d, 0x65, 0x6e, 0x74, 0x18, 0x05, 0x20, 0x01, 0x28, 0x0c, 0x52, 0x0a, 0x61, 0x74, 0x74,
+	0x61, 0x63, 0x68, 0x6d, 0x65, 0x6e, 0x74, 0x3a, 0x16, 0x92, 0x41, 0x13, 0x0a, 0x11, 0xd2, 0x01,
 	0x08, 0x66, 0x6c, 0x61, 0x67, 0x5f, 0x6b, 0x65, 0x79, 0xd2, 0x01, 0x03, 0x6b, 0x65, 0x79, 0x22,
-	0xa6, 0x01, 0x0a, 0x14, 0x55, 0x70, 0x64, 0x61, 0x74, 0x65, 0x56, 0x61, 0x72, 0x69, 0x61, 0x6e,
+	0xc6, 0x01, 0x0a, 0x14, 0x55, 0x70, 0x64, 0x61, 0x74, 0x65, 0x56, 0x61, 0x72, 0x69, 0x61, 0x6e,
 	0x74, 0x52, 0x65, 0x71, 0x75, 0x65, 0x73, 0x74, 0x12, 0x0e, 0x0a, 0x02, 0x69, 0x64, 0x18, 0x01,
 	0x20, 0x01, 0x28, 0x09, 0x52, 0x02, 0x69, 0x64, 0x12, 0x19, 0x0a, 0x08, 0x66, 0x6c, 0x61, 0x67,
 	0x5f, 0x6b, 0x65, 0x79, 0x18, 0x02, 0x20, 0x01, 0x28, 0x09, 0x52, 0x07, 0x66, 0x6c, 0x61, 0x67,
@@ -2882,7 +2910,9 @@ var file_flipt_proto_rawDesc = []byte{
 	0x52, 0x03, 0x6b, 0x65, 0x79, 0x12, 0x12, 0x0a, 0x04, 0x6e, 0x61, 0x6d, 0x65, 0x18, 0x04, 0x20,
 	0x01, 0x28, 0x09, 0x52, 0x04, 0x6e, 0x61, 0x6d, 0x65, 0x12, 0x20, 0x0a, 0x0b, 0x64, 0x65, 0x73,
 	0x63, 0x72, 0x69, 0x70, 0x74, 0x69, 0x6f, 0x6e, 0x18, 0x05, 0x20, 0x01, 0x28, 0x09, 0x52, 0x0b,
-	0x64, 0x65, 0x73, 0x63, 0x72, 0x69, 0x70, 0x74, 0x69, 0x6f, 0x6e, 0x3a, 0x1b, 0x92, 0x41, 0x18,
+	0x64, 0x65, 0x73, 0x63, 0x72, 0x69, 0x70, 0x74, 0x69, 0x6f, 0x6e, 0x12, 0x1e, 0x0a, 0x0a, 0x61,
+	0x74, 0x74, 0x61, 0x63, 0x68, 0x6d, 0x65, 0x6e, 0x74, 0x18, 0x06, 0x20, 0x01, 0x28, 0x0c, 0x52,
+	0x0a, 0x61, 0x74, 0x74, 0x61, 0x63, 0x68, 0x6d, 0x65, 0x6e, 0x74, 0x3a, 0x1b, 0x92, 0x41, 0x18,
 	0x0a, 0x16, 0xd2, 0x01, 0x02, 0x69, 0x64, 0xd2, 0x01, 0x08, 0x66, 0x6c, 0x61, 0x67, 0x5f, 0x6b,
 	0x65, 0x79, 0xd2, 0x01, 0x03, 0x6b, 0x65, 0x79, 0x22, 0x58, 0x0a, 0x14, 0x44, 0x65, 0x6c, 0x65,
 	0x74, 0x65, 0x56, 0x61, 0x72, 0x69, 0x61, 0x6e, 0x74, 0x52, 0x65, 0x71, 0x75, 0x65, 0x73, 0x74,
diff --git a/rpc/flipt/flipt.proto b/rpc/flipt/flipt.proto
index ebc2161939..7f9eb27ca5 100644
--- a/rpc/flipt/flipt.proto
+++ b/rpc/flipt/flipt.proto
@@ -143,6 +143,7 @@ message Variant {
   string description = 5;
   google.protobuf.Timestamp created_at = 6;
   google.protobuf.Timestamp updated_at = 7;
+  bytes attachment = 8;
 }
 
 message CreateVariantRequest {
@@ -156,6 +157,7 @@ message CreateVariantRequest {
   string key = 2;
   string name = 3;
   string description = 4;
+  bytes attachment = 5;
 }
 
 message UpdateVariantRequest {
@@ -170,6 +172,7 @@ message UpdateVariantRequest {
   string key = 3;
   string name = 4;
   string description = 5;
+  bytes attachment = 6;
 }
 
 message DeleteVariantRequest {
diff --git a/rpc/flipt/validation_test.go b/rpc/flipt/validation_test.go
index e12ac9d563..bb78354794 100644
--- a/rpc/flipt/validation_test.go
+++ b/rpc/flipt/validation_test.go
@@ -229,6 +229,7 @@ func TestValidate_CreateVariantRequest(t *testing.T) {
 				Key:         "key",
 				Name:        "name",
 				Description: "desc",
+				Attachment:  []byte("attachment"),
 			},
 			wantErr: errors.EmptyFieldError("flagKey"),
 		},
@@ -239,6 +240,7 @@ func TestValidate_CreateVariantRequest(t *testing.T) {
 				Key:         "",
 				Name:        "name",
 				Description: "desc",
+				Attachment:  []byte("attachment"),
 			},
 			wantErr: errors.EmptyFieldError("key"),
 		},
@@ -251,6 +253,16 @@ func TestValidate_CreateVariantRequest(t *testing.T) {
 				Description: "desc",
 			},
 		},
+		{
+			name: "validWithAttachment",
+			req: &CreateVariantRequest{
+				FlagKey:     "flagKey",
+				Key:         "key",
+				Name:        "name",
+				Description: "desc",
+				Attachment:  []byte("attachment"),
+			},
+		},
 	}
 
 	for _, tt := range tests {
@@ -280,6 +292,7 @@ func TestValidate_UpdateVariantRequest(t *testing.T) {
 				Key:         "key",
 				Name:        "name",
 				Description: "desc",
+				Attachment:  []byte("attachment"),
 			},
 			wantErr: errors.EmptyFieldError("id"),
 		},
@@ -291,6 +304,7 @@ func TestValidate_UpdateVariantRequest(t *testing.T) {
 				Key:         "key",
 				Name:        "name",
 				Description: "desc",
+				Attachment:  []byte("attachment"),
 			},
 			wantErr: errors.EmptyFieldError("flagKey"),
 		},
@@ -302,6 +316,7 @@ func TestValidate_UpdateVariantRequest(t *testing.T) {
 				Key:         "",
 				Name:        "name",
 				Description: "desc",
+				Attachment:  []byte("attachment"),
 			},
 			wantErr: errors.EmptyFieldError("key"),
 		},
@@ -315,6 +330,17 @@ func TestValidate_UpdateVariantRequest(t *testing.T) {
 				Description: "desc",
 			},
 		},
+		{
+			name: "validWithAttachment",
+			req: &UpdateVariantRequest{
+				Id:          "id",
+				FlagKey:     "flagKey",
+				Key:         "key",
+				Name:        "name",
+				Description: "desc",
+				Attachment:  []byte("attachment"),
+			},
+		},
 	}
 
 	for _, tt := range tests {
diff --git a/server/flag_test.go b/server/flag_test.go
index 8f72817c47..2ff1ade13d 100644
--- a/server/flag_test.go
+++ b/server/flag_test.go
@@ -140,6 +140,7 @@ func TestCreateVariant(t *testing.T) {
 			Key:         "key",
 			Name:        "name",
 			Description: "desc",
+			Attachment:  []byte("attachment"),
 		}
 	)
 
@@ -149,6 +150,7 @@ func TestCreateVariant(t *testing.T) {
 		Key:         req.Key,
 		Name:        req.Name,
 		Description: req.Description,
+		Attachment:  req.Attachment,
 	}, nil)
 
 	got, err := s.CreateVariant(context.TODO(), req)
@@ -170,6 +172,7 @@ func TestUpdateVariant(t *testing.T) {
 			Key:         "key",
 			Name:        "name",
 			Description: "desc",
+			Attachment:  []byte("attachment"),
 		}
 	)
 
@@ -179,6 +182,7 @@ func TestUpdateVariant(t *testing.T) {
 		Key:         req.Key,
 		Name:        req.Name,
 		Description: req.Description,
+		Attachment:  req.Attachment,
 	}, nil)
 
 	got, err := s.UpdateVariant(context.TODO(), req)
diff --git a/storage/sql/common/flag.go b/storage/sql/common/flag.go
index 77ce5c9ee5..fbb28869a2 100644
--- a/storage/sql/common/flag.go
+++ b/storage/sql/common/flag.go
@@ -187,14 +187,15 @@ func (s *Store) CreateVariant(ctx context.Context, r *flipt.CreateVariantRequest
 			Key:         r.Key,
 			Name:        r.Name,
 			Description: r.Description,
+			Attachment:  r.Attachment,
 			CreatedAt:   now,
 			UpdatedAt:   now,
 		}
 	)
 
 	if _, err := s.builder.Insert("variants").
-		Columns("id", "flag_key", "\"key\"", "name", "description", "created_at", "updated_at").
-		Values(v.Id, v.FlagKey, v.Key, v.Name, v.Description, &timestamp{v.CreatedAt}, &timestamp{v.UpdatedAt}).
+		Columns("id", "flag_key", "\"key\"", "name", "description", "attachment", "created_at", "updated_at").
+		Values(v.Id, v.FlagKey, v.Key, v.Name, v.Description, v.Attachment, &timestamp{v.CreatedAt}, &timestamp{v.UpdatedAt}).
 		ExecContext(ctx); err != nil {
 		return nil, err
 	}
@@ -208,6 +209,7 @@ func (s *Store) UpdateVariant(ctx context.Context, r *flipt.UpdateVariantRequest
 		Set("\"key\"", r.Key).
 		Set("name", r.Name).
 		Set("description", r.Description).
+		Set("attachment", r.Attachment).
 		Set("updated_at", &timestamp{timestamppb.Now()}).
 		Where(sq.And{sq.Eq{"id": r.Id}, sq.Eq{"flag_key": r.FlagKey}})
 
@@ -232,11 +234,11 @@ func (s *Store) UpdateVariant(ctx context.Context, r *flipt.UpdateVariantRequest
 		v = &flipt.Variant{}
 	)
 
-	if err := s.builder.Select("id, \"key\", flag_key, name, description, created_at, updated_at").
+	if err := s.builder.Select("id, \"key\", flag_key, name, description, attachment, created_at, updated_at").
 		From("variants").
 		Where(sq.And{sq.Eq{"id": r.Id}, sq.Eq{"flag_key": r.FlagKey}}).
 		QueryRowContext(ctx).
-		Scan(&v.Id, &v.Key, &v.FlagKey, &v.Name, &v.Description, &createdAt, &updatedAt); err != nil {
+		Scan(&v.Id, &v.Key, &v.FlagKey, &v.Name, &v.Description, &v.Attachment, &createdAt, &updatedAt); err != nil {
 		return nil, err
 	}
 
@@ -256,7 +258,7 @@ func (s *Store) DeleteVariant(ctx context.Context, r *flipt.DeleteVariantRequest
 }
 
 func (s *Store) variants(ctx context.Context, flag *flipt.Flag) (err error) {
-	query := s.builder.Select("id, flag_key, \"key\", name, description, created_at, updated_at").
+	query := s.builder.Select("id, flag_key, \"key\", name, description, attachment, created_at, updated_at").
 		From("variants").
 		Where(sq.Eq{"flag_key": flag.Key}).
 		OrderBy("created_at ASC")
@@ -284,6 +286,7 @@ func (s *Store) variants(ctx context.Context, flag *flipt.Flag) (err error) {
 			&variant.Key,
 			&variant.Name,
 			&variant.Description,
+			&variant.Attachment,
 			&createdAt,
 			&updatedAt); err != nil {
 			return err
diff --git a/storage/sql/flag_test.go b/storage/sql/flag_test.go
index e028cfefe8..b88a6552eb 100644
--- a/storage/sql/flag_test.go
+++ b/storage/sql/flag_test.go
@@ -215,6 +215,7 @@ func TestCreateVariant(t *testing.T) {
 		Key:         t.Name(),
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	require.NoError(t, err)
@@ -225,6 +226,7 @@ func TestCreateVariant(t *testing.T) {
 	assert.Equal(t, t.Name(), variant.Key)
 	assert.Equal(t, "foo", variant.Name)
 	assert.Equal(t, "bar", variant.Description)
+	assert.Equal(t, []byte("baz"), variant.Attachment)
 	assert.NotZero(t, variant.CreatedAt)
 	assert.Equal(t, variant.CreatedAt.Seconds, variant.UpdatedAt.Seconds)
 
@@ -243,6 +245,7 @@ func TestCreateVariant_FlagNotFound(t *testing.T) {
 		Key:         t.Name(),
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	assert.EqualError(t, err, "flag \"foo\" not found")
@@ -264,6 +267,7 @@ func TestCreateVariant_DuplicateName(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	require.NoError(t, err)
@@ -275,6 +279,7 @@ func TestCreateVariant_DuplicateName(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	assert.EqualError(t, err, "variant \"foo\" is not unique")
@@ -296,6 +301,7 @@ func TestCreateVariant_DuplicateName_DifferentFlag(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	require.NoError(t, err)
@@ -320,6 +326,7 @@ func TestCreateVariant_DuplicateName_DifferentFlag(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	require.NoError(t, err)
@@ -346,6 +353,7 @@ func TestUpdateVariant(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	require.NoError(t, err)
@@ -356,6 +364,7 @@ func TestUpdateVariant(t *testing.T) {
 	assert.Equal(t, "foo", variant.Key)
 	assert.Equal(t, "foo", variant.Name)
 	assert.Equal(t, "bar", variant.Description)
+	assert.Equal(t, []byte("baz"), variant.Attachment)
 	assert.NotZero(t, variant.CreatedAt)
 	assert.Equal(t, variant.CreatedAt.Seconds, variant.UpdatedAt.Seconds)
 
@@ -365,6 +374,7 @@ func TestUpdateVariant(t *testing.T) {
 		Key:         variant.Key,
 		Name:        variant.Name,
 		Description: "foobar",
+		Attachment:  []byte("foobaz"),
 	})
 
 	require.NoError(t, err)
@@ -374,6 +384,7 @@ func TestUpdateVariant(t *testing.T) {
 	assert.Equal(t, variant.Key, updated.Key)
 	assert.Equal(t, variant.Name, updated.Name)
 	assert.Equal(t, "foobar", updated.Description)
+	assert.Equal(t, []byte("foobaz"), updated.Attachment)
 	assert.NotZero(t, updated.CreatedAt)
 	assert.NotZero(t, updated.UpdatedAt)
 
@@ -403,6 +414,7 @@ func TestUpdateVariant_NotFound(t *testing.T) {
 		Key:         "foo",
 		Name:        "foo",
 		Description: "bar",
+		Attachment:  []byte("baz"),
 	})
 
 	assert.EqualError(t, err, "variant \"foo\" not found")
diff --git a/swagger/flipt.swagger.json b/swagger/flipt.swagger.json
index 9f70c13e41..fa1a983da8 100644
--- a/swagger/flipt.swagger.json
+++ b/swagger/flipt.swagger.json
@@ -644,6 +644,10 @@
                 },
                 "description": {
                   "type": "string"
+                },
+                "attachment": {
+                  "type": "string",
+                  "format": "byte"
                 }
               },
               "required": [
@@ -739,6 +743,10 @@
                 },
                 "description": {
                   "type": "string"
+                },
+                "attachment": {
+                  "type": "string",
+                  "format": "byte"
                 }
               },
               "required": [
@@ -1574,6 +1582,10 @@
         "updatedAt": {
           "type": "string",
           "format": "date-time"
+        },
+        "attachment": {
+          "type": "string",
+          "format": "byte"
         }
       }
     },
diff --git a/ui/src/components/Flags/Flag.vue b/ui/src/components/Flags/Flag.vue
index 7a4a2e98e0..4cb7340bb3 100644
--- a/ui/src/components/Flags/Flag.vue
+++ b/ui/src/components/Flags/Flag.vue
@@ -159,6 +159,12 @@
                   placeholder="Description"
                 />
               </b-field>
+              <b-field label="Attachment (optional)">
+                <b-input
+                  v-model="newVariant.attachment"
+                  placeholder="Attachment"
+                />
+              </b-field>
               <div class="field is-grouped">
                 <div class="control">
                   <button
@@ -216,6 +222,12 @@
                   placeholder="Description"
                 />
               </b-field>
+              <b-field label="Attachment (optional)">
+                <b-input
+                  v-model="selectedVariant.attachment"
+                  placeholder="Attachment"
+                />
+              </b-field>
               <div class="field is-grouped">
                 <div class="control">
                   <button