diff --git a/cmd/ore/brightbox.go b/cmd/ore/brightbox.go
new file mode 100644
index 000000000..9ba56a90c
--- /dev/null
+++ b/cmd/ore/brightbox.go
@@ -0,0 +1,11 @@
+// Copyright The Mantle Authors.
+// SPDX-License-Identifier: Apache-2.0
+package main
+
+import (
+	"github.com/flatcar/mantle/cmd/ore/brightbox"
+)
+
+func init() {
+	root.AddCommand(brightbox.Brightbox)
+}
diff --git a/cmd/ore/brightbox/brightbox.go b/cmd/ore/brightbox/brightbox.go
new file mode 100644
index 000000000..349033a5d
--- /dev/null
+++ b/cmd/ore/brightbox/brightbox.go
@@ -0,0 +1,41 @@
+// Copyright The Mantle Authors.
+// SPDX-License-Identifier: Apache-2.0
+package brightbox
+
+import (
+	"fmt"
+
+	"github.com/coreos/pkg/capnslog"
+	"github.com/spf13/cobra"
+
+	"github.com/flatcar/mantle/cli"
+	"github.com/flatcar/mantle/platform/api/brightbox"
+)
+
+var (
+	plog = capnslog.NewPackageLogger("github.com/flatcar/mantle", "ore/brightbox")
+
+	Brightbox = &cobra.Command{
+		Use:   "brightbox [command]",
+		Short: "Brightbox machine utilities",
+	}
+
+	API     *brightbox.API
+	options brightbox.Options
+)
+
+func init() {
+	Brightbox.PersistentFlags().StringVar(&options.ClientID, "brightbox-client-id", "", "Brightbox client ID")
+	Brightbox.PersistentFlags().StringVar(&options.ClientSecret, "brightbox-client-secret", "", "Brightbox client secret")
+	cli.WrapPreRun(Brightbox, preflightCheck)
+}
+
+func preflightCheck(cmd *cobra.Command, args []string) error {
+	api, err := brightbox.New(&options)
+	if err != nil {
+		return fmt.Errorf("creating Brightbox client: %w", err)
+	}
+
+	API = api
+	return nil
+}
diff --git a/cmd/ore/brightbox/create.go b/cmd/ore/brightbox/create.go
new file mode 100644
index 000000000..059012460
--- /dev/null
+++ b/cmd/ore/brightbox/create.go
@@ -0,0 +1,41 @@
+// Copyright The Mantle Authors.
+// SPDX-License-Identifier: Apache-2.0
+package brightbox
+
+import (
+	"fmt"
+
+	"github.com/spf13/cobra"
+)
+
+var (
+	cmdCreate = &cobra.Command{
+		Use:   "create-image",
+		Short: "Create image on Brightbox",
+		Long: `Upload an image to Brigthbox.
+
+After a successful run, the final line of output will be the ID of the image.
+`,
+		RunE: runCreate,
+	}
+
+	url, name string
+)
+
+func init() {
+	Brightbox.AddCommand(cmdCreate)
+	cmdCreate.Flags().StringVar(&url, "url",
+		"https://stable.release.flatcar-linux.net/amd64-usr/current/flatcar_production_openstack_image.img",
+		"Flatcar image URL")
+	cmdCreate.Flags().StringVar(&name, "name", "", "image name")
+}
+
+func runCreate(cmd *cobra.Command, args []string) error {
+	id, err := API.UploadImage(name, url)
+	if err != nil {
+		return fmt.Errorf("creating an image: %w", err)
+	}
+
+	fmt.Println(id)
+	return nil
+}
diff --git a/cmd/ore/brightbox/delete.go b/cmd/ore/brightbox/delete.go
new file mode 100644
index 000000000..324b7949d
--- /dev/null
+++ b/cmd/ore/brightbox/delete.go
@@ -0,0 +1,33 @@
+// Copyright The Mantle Authors.
+// SPDX-License-Identifier: Apache-2.0
+package brightbox
+
+import (
+	"fmt"
+
+	"github.com/spf13/cobra"
+)
+
+var (
+	cmdDelete = &cobra.Command{
+		Use:   "delete-image",
+		Short: "Delete image on Brightbox",
+		Long:  `Delete an image from Brightbox.`,
+		RunE:  runDelete,
+	}
+
+	id string
+)
+
+func init() {
+	Brightbox.AddCommand(cmdDelete)
+	cmdDelete.Flags().StringVar(&id, "id", "", "image ID")
+}
+
+func runDelete(cmd *cobra.Command, args []string) error {
+	if err := API.DeleteImage(id); err != nil {
+		return fmt.Errorf("deleting image: %w", err)
+	}
+
+	return nil
+}
diff --git a/cmd/ore/brightbox/gc.go b/cmd/ore/brightbox/gc.go
new file mode 100644
index 000000000..3ab98e345
--- /dev/null
+++ b/cmd/ore/brightbox/gc.go
@@ -0,0 +1,34 @@
+// Copyright The Mantle Authors.
+// SPDX-License-Identifier: Apache-2.0
+package brightbox
+
+import (
+	"fmt"
+	"time"
+
+	"github.com/spf13/cobra"
+)
+
+var (
+	cmdGC = &cobra.Command{
+		Use:   "gc",
+		Short: "GC resources in Brightbox",
+		Long:  `Delete instances created over the given duration ago`,
+		RunE:  runGC,
+	}
+
+	gcDuration time.Duration
+)
+
+func init() {
+	Brightbox.AddCommand(cmdGC)
+	cmdGC.Flags().DurationVar(&gcDuration, "duration", 5*time.Hour, "how old resources must be before they're considered garbage")
+}
+
+func runGC(cmd *cobra.Command, args []string) error {
+	if err := API.GC(gcDuration); err != nil {
+		return fmt.Errorf("running garbage collection: %w", err)
+	}
+
+	return nil
+}