diff --git a/packages/docusaurus/bin/docusaurus.mjs b/packages/docusaurus/bin/docusaurus.mjs
index 820d26e7de9a..8ae3d348ecf6 100755
--- a/packages/docusaurus/bin/docusaurus.mjs
+++ b/packages/docusaurus/bin/docusaurus.mjs
@@ -148,6 +148,10 @@ cli
   .option('-p, --port <port>', 'use specified port (default: 3000)')
   .option('--build', 'build website before serving (default: false)')
   .option('-h, --host <host>', 'use specified host (default: localhost)')
+  .option(
+    '--no-open',
+    'do not open page in the browser (default: false, or true in CI)',
+  )
   .action(async (siteDir, options) =>
     serve(await resolveDir(siteDir), options),
   );
diff --git a/packages/docusaurus/src/commands/serve.ts b/packages/docusaurus/src/commands/serve.ts
index 7777d448f734..0eb24b677f1b 100644
--- a/packages/docusaurus/src/commands/serve.ts
+++ b/packages/docusaurus/src/commands/serve.ts
@@ -10,6 +10,7 @@ import path from 'path';
 import logger from '@docusaurus/logger';
 import {DEFAULT_BUILD_DIR_NAME} from '@docusaurus/utils';
 import serveHandler from 'serve-handler';
+import openBrowser from 'react-dev-utils/openBrowser';
 import {loadSiteConfig} from '../server/config';
 import {build} from './build';
 import {getHostPort, type HostPortOptions} from '../server/getHostPort';
@@ -19,6 +20,7 @@ export type ServeCLIOptions = HostPortOptions &
   Pick<LoadContextOptions, 'config'> & {
     dir?: string;
     build?: boolean;
+    open?: boolean;
   };
 
 export async function serve(
@@ -76,8 +78,11 @@ export async function serve(
     });
   });
 
-  logger.success`Serving path=${buildDir} directory at: url=${
-    servingUrl + baseUrl
-  }`;
+  const url = servingUrl + baseUrl;
+  logger.success`Serving path=${buildDir} directory at: url=${url}`;
   server.listen(port);
+
+  if (cliOptions.open && !process.env.CI) {
+    openBrowser(url);
+  }
 }
diff --git a/website/docs/cli.md b/website/docs/cli.md
index e19840601722..c1b79ddd9d87 100644
--- a/website/docs/cli.md
+++ b/website/docs/cli.md
@@ -150,6 +150,7 @@ Serve your built website locally.
 | `--build` | `false` | Build website before serving |
 | `--config` | `undefined` | Path to docusaurus config file, default to `[siteDir]/docusaurus.config.js` |
 | `--host` | `localhost` | Specify a host to use. For example, if you want your server to be accessible externally, you can use `--host 0.0.0.0`. |
+| `--no-open` | `false` locally, `true` in CI | Do not open a browser window to the server location. |
 
 ### `docusaurus clear [siteDir]` {#docusaurus-clear-sitedir}