diff --git a/crates/ruff/resources/test/fixtures/pyupgrade/UP032_0.py b/crates/ruff/resources/test/fixtures/pyupgrade/UP032_0.py
index fbdeb1dd7e1542..28cc06427d76bc 100644
--- a/crates/ruff/resources/test/fixtures/pyupgrade/UP032_0.py
+++ b/crates/ruff/resources/test/fixtures/pyupgrade/UP032_0.py
@@ -62,6 +62,16 @@
     1111111111111111111111111111111111111111111111111111111111111111111111111,
 )
 
+"""
+{}
+""".format(1)
+
+aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """
+{}
+""".format(
+    111111
+)
+
 ###
 # Non-errors
 ###
@@ -99,6 +109,21 @@
     11111111111111111111111111111111111111111111111111111111111111111111111111,
 )
 
+"""
+{}
+{}
+{}
+""".format(
+1,
+2,
+111111111111111111111111111111111111111111111111111111111111111111111111111111111111111,
+)
+
+aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """{}
+""".format(
+    111111
+)
+
 async def c():
     return "{}".format(await 3)
 
diff --git a/crates/ruff/src/rules/pyupgrade/rules/f_strings.rs b/crates/ruff/src/rules/pyupgrade/rules/f_strings.rs
index 494274b3a3751d..9f9954719b96da 100644
--- a/crates/ruff/src/rules/pyupgrade/rules/f_strings.rs
+++ b/crates/ruff/src/rules/pyupgrade/rules/f_strings.rs
@@ -325,8 +325,8 @@ pub(crate) fn f_strings(
         return;
     }
 
-    // Avoid refactoring multi-line strings.
-    if checker.locator.contains_line_break(template.range()) {
+    // Avoid refactoring strings that are implicitly concatenated.
+    if is_implicit_concatenation(checker.locator.slice(template.range())) {
         return;
     }
 
@@ -338,7 +338,17 @@ pub(crate) fn f_strings(
 
     // Avoid refactors that exceed the line length limit.
     let col_offset = template.start() - checker.locator.line_start(template.start());
-    if col_offset.to_usize() + contents.len() > line_length.get() {
+    if contents.lines().enumerate().any(|(idx, line)| {
+        // If `template` is a multiline string, `col_offset` should only be applied to the first
+        // line:
+        // ```
+        // a = """{}        -> offset = col_offset (= 4)
+        // {}               -> offset = 0
+        // """.format(0, 1) -> offset = 0
+        // ```
+        let offset = if idx == 0 { col_offset.to_usize() } else { 0 };
+        offset + line.chars().count() > line_length.get()
+    }) {
         return;
     }
 
diff --git a/crates/ruff/src/rules/pyupgrade/snapshots/ruff__rules__pyupgrade__tests__UP032_0.py.snap b/crates/ruff/src/rules/pyupgrade/snapshots/ruff__rules__pyupgrade__tests__UP032_0.py.snap
index 2a1340df50b060..2ae81f60bae340 100644
--- a/crates/ruff/src/rules/pyupgrade/snapshots/ruff__rules__pyupgrade__tests__UP032_0.py.snap
+++ b/crates/ruff/src/rules/pyupgrade/snapshots/ruff__rules__pyupgrade__tests__UP032_0.py.snap
@@ -581,7 +581,7 @@ UP032_0.py:61:1: UP032 [*] Use f-string instead of `format` call
 63 | | )
    | |_^ UP032
 64 |   
-65 |   ###
+65 |   """
    |
    = help: Convert to f-string
 
@@ -594,57 +594,115 @@ UP032_0.py:61:1: UP032 [*] Use f-string instead of `format` call
 63    |-)
    61 |+f"123456789 {1111111111111111111111111111111111111111111111111111111111111111111111111}"
 64 62 | 
-65 63 | ###
-66 64 | # Non-errors
+65 63 | """
+66 64 | {}
 
-UP032_0.py:111:11: UP032 [*] Use f-string instead of `format` call
+UP032_0.py:65:1: UP032 [*] Use f-string instead of `format` call
+   |
+63 |   )
+64 |   
+65 | / """
+66 | | {}
+67 | | """.format(1)
+   | |_____________^ UP032
+68 |   
+69 |   aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """
+   |
+   = help: Convert to f-string
+
+ℹ Suggested fix
+62 62 |     1111111111111111111111111111111111111111111111111111111111111111111111111,
+63 63 | )
+64 64 | 
+   65 |+f"""
+   66 |+{1}
+65 67 | """
+66    |-{}
+67    |-""".format(1)
+68 68 | 
+69 69 | aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """
+70 70 | {}
+
+UP032_0.py:69:85: UP032 [*] Use f-string instead of `format` call
+   |
+67 |   """.format(1)
+68 |   
+69 |   aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """
+   |  _____________________________________________________________________________________^
+70 | | {}
+71 | | """.format(
+72 | |     111111
+73 | | )
+   | |_^ UP032
+74 |   
+75 |   ###
+   |
+   = help: Convert to f-string
+
+ℹ Suggested fix
+66 66 | {}
+67 67 | """.format(1)
+68 68 | 
+69    |-aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = """
+70    |-{}
+71    |-""".format(
+72    |-    111111
+73    |-)
+   69 |+aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa = f"""
+   70 |+{111111}
+   71 |+"""
+74 72 | 
+75 73 | ###
+76 74 | # Non-errors
+
+UP032_0.py:136:11: UP032 [*] Use f-string instead of `format` call
     |
-110 | def d(osname, version, release):
-111 |     return"{}-{}.{}".format(osname, version, release)
+135 | def d(osname, version, release):
+136 |     return"{}-{}.{}".format(osname, version, release)
     |           ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ UP032
     |
     = help: Convert to f-string
 
 ℹ Suggested fix
-108 108 | 
-109 109 | 
-110 110 | def d(osname, version, release):
-111     |-    return"{}-{}.{}".format(osname, version, release)
-    111 |+    return f"{osname}-{version}.{release}"
-112 112 | 
-113 113 | 
-114 114 | def e():
-
-UP032_0.py:115:10: UP032 [*] Use f-string instead of `format` call
+133 133 | 
+134 134 | 
+135 135 | def d(osname, version, release):
+136     |-    return"{}-{}.{}".format(osname, version, release)
+    136 |+    return f"{osname}-{version}.{release}"
+137 137 | 
+138 138 | 
+139 139 | def e():
+
+UP032_0.py:140:10: UP032 [*] Use f-string instead of `format` call
     |
-114 | def e():
-115 |     yield"{}".format(1)
+139 | def e():
+140 |     yield"{}".format(1)
     |          ^^^^^^^^^^^^^^ UP032
     |
     = help: Convert to f-string
 
 ℹ Suggested fix
-112 112 | 
-113 113 | 
-114 114 | def e():
-115     |-    yield"{}".format(1)
-    115 |+    yield f"{1}"
-116 116 | 
-117 117 | 
-118 118 | assert"{}".format(1)
-
-UP032_0.py:118:7: UP032 [*] Use f-string instead of `format` call
+137 137 | 
+138 138 | 
+139 139 | def e():
+140     |-    yield"{}".format(1)
+    140 |+    yield f"{1}"
+141 141 | 
+142 142 | 
+143 143 | assert"{}".format(1)
+
+UP032_0.py:143:7: UP032 [*] Use f-string instead of `format` call
     |
-118 | assert"{}".format(1)
+143 | assert"{}".format(1)
     |       ^^^^^^^^^^^^^^ UP032
     |
     = help: Convert to f-string
 
 ℹ Suggested fix
-115 115 |     yield"{}".format(1)
-116 116 | 
-117 117 | 
-118     |-assert"{}".format(1)
-    118 |+assert f"{1}"
+140 140 |     yield"{}".format(1)
+141 141 | 
+142 142 | 
+143     |-assert"{}".format(1)
+    143 |+assert f"{1}"