diff --git a/setup.py b/setup.py
index 9e70f0a10..c122212b1 100755
--- a/setup.py
+++ b/setup.py
@@ -119,6 +119,7 @@ def read(fname, encoding='ascii'):
         author="errbot.io",
         author_email="info@errbot.io",
         description="Errbot is a chatbot designed to be simple to extend with plugins written in Python.",
+        long_description_content_type="text/markdown",
         long_description=''.join([read('README.rst'), '\n\n', changes]),
         license="GPL",
         keywords="xmpp irc slack hipchat gitter tox chatbot bot plugin chatops",