diff --git a/index.js b/index.js
index 7d218a6..5b15fab 100644
--- a/index.js
+++ b/index.js
@@ -2,6 +2,7 @@ const BroccoliMergeTrees = require('broccoli-merge-trees');
 const BroccoliFunnel = require('broccoli-funnel');
 const { mv } = require('broccoli-stew');
 const TableOfContents = require('./lib/table-of-contents');
+const CollateJsonApiBlobs = require('./lib/collate-and-paginate');
 const MarkdownToJsonApi = require('./lib/markdown-to-jsonapi');
 
 
@@ -14,6 +15,13 @@ module.exports = function StaticSiteJson(folder, options = {}) {
   });
   const pagesTree = new TableOfContents(tocFunnel, options);
   const jsonApiTree = new MarkdownToJsonApi(cleanMarkdownFunnel, options);
-  const compiledTrees = new BroccoliMergeTrees([jsonApiTree, pagesTree]);
+
+  // the default content folder is "content" and this tree needs to know
+  // about contentFolder for pagination links
+  const collationTree = new CollateJsonApiBlobs(jsonApiTree, {
+    contentFolder: 'content',
+    ...options,
+  });
+  const compiledTrees = new BroccoliMergeTrees([jsonApiTree, pagesTree, collationTree]);
   return mv(compiledTrees, (options.contentFolder || 'content'));
 };
diff --git a/lib/serialize-json-blobs.js b/lib/collate-and-paginate.js
similarity index 85%
rename from lib/serialize-json-blobs.js
rename to lib/collate-and-paginate.js
index 0201adc..e384826 100644
--- a/lib/serialize-json-blobs.js
+++ b/lib/collate-and-paginate.js
@@ -2,12 +2,10 @@ const Plugin = require('broccoli-plugin');
 const {
   readFileSync,
   writeFileSync,
-  mkdirSync,
 } = require('fs');
 const walkSync = require('walk-sync');
 const { join } = require('path');
 const _ = require('lodash');
-const constructSerializer = require('./construct-serializer');
 
 function preparePages(blobs, pageSize, pageSortFunction) {
   return _.chain(blobs)
@@ -25,12 +23,9 @@ class SerializeJsonBlobs extends Plugin {
   constructor(inputNode, options = {}) {
     super([inputNode], options);
     this.options = _.assign({}, {
-      contentFolder: 'content',
-      contentTypes: ['html', 'content'],
       collationFileName: 'all.json',
       pageSize: 10,
     }, options);
-    this.contentSerializer = constructSerializer(options);
   }
 
   build() {
@@ -38,20 +33,26 @@ class SerializeJsonBlobs extends Plugin {
     this.inputPaths.forEach((inputPath) => {
       const paths = walkSync(inputPath);
       const folderConents = [];
+
       paths.forEach((path) => {
         if (path.endsWith('/')) {
-          mkdirSync(join(this.outputPath, path));
           return;
         }
         const fileContent = readFileSync(join(inputPath, path)).toString();
         const deserializedFile = JSON.parse(fileContent);
         folderConents.push(deserializedFile);
-        const jsonApiBlob = this.contentSerializer.serialize(deserializedFile);
-        writeFileSync(join(this.outputPath, path), JSON.stringify(jsonApiBlob));
       });
+
       blobs = [...blobs, ...folderConents];
     });
 
+    function groupData(pageData) {
+      return pageData.reduce((prev, current) => {
+        prev.data.push(current.data);
+        return prev;
+      }, { data: [] });
+    }
+
     if (this.options.collate) {
       if (this.options.paginate) {
         const contentPages = preparePages(
@@ -60,7 +61,7 @@ class SerializeJsonBlobs extends Plugin {
           this.options.paginateSortFunction,
         );
         contentPages.forEach((pageData, index) => {
-          const serializedPageData = this.contentSerializer.serialize(pageData);
+          const serializedPageData = groupData(pageData);
           let fileName;
 
           const fileNameMatch = this.options.collationFileName.match(/(.*)\.json$/);
@@ -98,7 +99,11 @@ class SerializeJsonBlobs extends Plugin {
           }
         });
       } else {
-        const collection = this.contentSerializer.serialize(blobs);
+        const collection = blobs.reduce((prev, blob) => {
+          prev.data.push(blob.data);
+          return prev;
+        }, { data: [] });
+
         const outputFile = join(this.outputPath, this.options.collationFileName);
         writeFileSync(outputFile, JSON.stringify(collection));
       }
diff --git a/test/collections.js b/test/collections.js
index e9da952..5079338 100644
--- a/test/collections.js
+++ b/test/collections.js
@@ -35,8 +35,6 @@ describe('collections', () => {
   });
 
   afterEach(async () => {
-    // eslint-disable-next-line no-console
-    console.warn.restore();
     try {
       await input.dispose();
     } finally {