diff --git a/packages/x-components/src/__stubs__/banners-stubs.factory.ts b/packages/x-components/src/__stubs__/banners-stubs.factory.ts
index 29c557e640..29682d1c4d 100644
--- a/packages/x-components/src/__stubs__/banners-stubs.factory.ts
+++ b/packages/x-components/src/__stubs__/banners-stubs.factory.ts
@@ -9,38 +9,35 @@ import { Banner } from '@empathyco/x-types';
  */
 export function getBannersStub(): Banner[] {
   return [
-    createBannerStub('1', 1),
-    createBannerStub('2', 3),
-    createBannerStub('3', 3),
-    createBannerStub('4', 4),
-    createBannerStub('5', 7),
-    createBannerStub('6', 9)
+    createBannerStub('1', { position: 1 }),
+    createBannerStub('2', { position: 3 }),
+    createBannerStub('3', { position: 3 }),
+    createBannerStub('4', { position: 4 }),
+    createBannerStub('5', { position: 7 }),
+    createBannerStub('6', { position: 9 })
   ];
 }
 
 /**
- * Creates a banner with a "unique" identifier.
+ * Creates a banner.
  *
  * @param identifier - The banner identifier.
- * @param position - The banner position (= row) inside the grid.
- *
+ * @param banner - An optional object with fields to override the banner.
  * @returns The banner.
  *
  * @internal
  */
-export function createBannerStub(identifier: string, position?: number): Banner {
+export function createBannerStub(identifier: string, banner?: Partial<Banner>): Banner {
   return {
     id: `xb-${identifier}`,
-    title: `Banner ${identifier}`,
-    url: `/banner/${identifier}`,
     image: `xb-${identifier}.jpg`,
-    position,
+    modelName: 'Banner',
     tagging: {
       click: {
         params: {},
         url: ''
       }
     },
-    modelName: 'Banner'
+    ...banner
   };
 }
diff --git a/packages/x-components/src/components/__tests__/items-list.spec.ts b/packages/x-components/src/components/__tests__/items-list.spec.ts
index 49e856a13e..c38d5ded80 100644
--- a/packages/x-components/src/components/__tests__/items-list.spec.ts
+++ b/packages/x-components/src/components/__tests__/items-list.spec.ts
@@ -76,7 +76,7 @@ describe('testing ItemsList component', () => {
     const { wrapper } = renderItemsList({
       scopedSlots: {
         result: `<template #result="{ item }">Result: {{ item.name }}</template>`,
-        banner: `<template #banner="{ item }">Banner: {{ item.title }}</template>`,
+        banner: `<template #banner="{ item }">Banner: {{ item.id }}</template>`,
         promoted: `<template #promoted="{ item }">Promoted: {{ item.title }}</template>`
       },
       items: [resultsStub[0], promotedsStub[0], bannersStub[0]]
@@ -87,7 +87,7 @@ describe('testing ItemsList component', () => {
     );
 
     expect(wrapper.find(getDataTestSelector('banners-list-item')).text()).toBe(
-      `Banner: ${bannersStub[0].title}`
+      `Banner: ${bannersStub[0].id}`
     );
 
     expect(wrapper.find(getDataTestSelector('promoteds-list-item')).text()).toBe(
diff --git a/packages/x-components/src/x-modules/search/components/__tests__/banner.spec.ts b/packages/x-components/src/x-modules/search/components/__tests__/banner.spec.ts
index da83456ab8..aff86af52c 100644
--- a/packages/x-components/src/x-modules/search/components/__tests__/banner.spec.ts
+++ b/packages/x-components/src/x-modules/search/components/__tests__/banner.spec.ts
@@ -44,28 +44,26 @@ describe('testing Banner component', () => {
     expect(getXComponentXModuleName(wrapper.vm)).toEqual('search');
   });
 
-  it('renders the banner component', () => {
+  it('renders a banner component with title', () => {
     const { wrapper } = renderBanner({
-      banner: {
-        modelName: 'Banner',
-        id: '12345',
-        url: 'https://empathy.co',
-        title: 'Search UIs',
-        image: 'https://empathy.co/x-components.jpg',
-        position: 1,
-        tagging: {
-          click: { url: 'https://track-things.com', params: {} }
-        }
-      }
+      banner: createBannerStub('banner', { title: 'Search UIs' })
     });
 
     expect(wrapper.get(getDataTestSelector('banner')).text()).toEqual('Search UIs');
   });
 
+  it('renders a banner component without title', () => {
+    const { wrapper } = renderBanner({
+      banner: createBannerStub('banner')
+    });
+
+    expect(wrapper.get(getDataTestSelector('banner')).text()).toEqual('');
+  });
+
   // eslint-disable-next-line max-len
-  it('emits UserClickedABanner when the user clicks in the left, middle or right button on the component', () => {
+  it('renders a banner which emits UserClickedABanner when the user clicks in the left, middle or right button on the component', () => {
     const listener = jest.fn();
-    const banner = createBannerStub('banner');
+    const banner = createBannerStub('banner', { url: 'https://empathy.co' });
     const { wrapper } = renderBanner({ banner });
     wrapper.vm.$x.on('UserClickedABanner').subscribe(listener);
 
@@ -80,6 +78,25 @@ describe('testing Banner component', () => {
 
     expect(listener).toHaveBeenCalledTimes(3);
   });
+
+  it('renders a banner which does not emits any event on click', () => {
+    const listener = jest.fn();
+    const { wrapper } = renderBanner({
+      banner: createBannerStub('banner', { title: 'Search UIs' })
+    });
+    wrapper.vm.$x.on('UserClickedABanner').subscribe(listener);
+
+    wrapper.trigger('click');
+    expect(listener).not.toHaveBeenCalled();
+
+    wrapper.trigger('click', { button: 1 });
+    expect(listener).not.toHaveBeenCalled();
+
+    wrapper.trigger('click', { button: 2 });
+    expect(listener).not.toHaveBeenCalled();
+
+    expect(listener).toHaveBeenCalledTimes(0);
+  });
 });
 
 interface RenderBannerOptions {
diff --git a/packages/x-components/src/x-modules/search/components/__tests__/banners-list.spec.ts b/packages/x-components/src/x-modules/search/components/__tests__/banners-list.spec.ts
index 89a63a8505..858e74acff 100644
--- a/packages/x-components/src/x-modules/search/components/__tests__/banners-list.spec.ts
+++ b/packages/x-components/src/x-modules/search/components/__tests__/banners-list.spec.ts
@@ -90,7 +90,7 @@ describe('testing BannersList component', () => {
       template: `
         <BannersList>
           <template #banner="{ item }">
-            <p data-test="banner-slot-overridden">Custom banner: {{ item.title }}</p>
+            <p data-test="banner-slot-overridden">Custom banner: {{ item.id }}</p>
           </template>
         </BannersList>`
     });
@@ -98,7 +98,7 @@ describe('testing BannersList component', () => {
     expect(wrapper.classes('x-items-list')).toBe(true);
     expect(wrapper.find(getDataTestSelector('banners-list-item')).exists()).toBe(true);
     expect(wrapper.find(getDataTestSelector('banner-slot-overridden')).text()).toBe(
-      `Custom banner: ${getBanners()[0].title}`
+      `Custom banner: ${getBanners()[0].id}`
     );
   });
 
diff --git a/packages/x-components/src/x-modules/search/components/banner.vue b/packages/x-components/src/x-modules/search/components/banner.vue
index 47ba787b2e..ef723e42b5 100644
--- a/packages/x-components/src/x-modules/search/components/banner.vue
+++ b/packages/x-components/src/x-modules/search/components/banner.vue
@@ -1,15 +1,23 @@
 <template>
-  <a
-    @click="emitClickEvent"
-    @click.right="emitClickEvent"
-    @click.middle="emitClickEvent"
+  <component
+    :is="banner.url ? 'a' : 'figure'"
+    v-if="!imageFailed"
+    v-on="banner.url ? anchorEvents() : {}"
     :href="banner.url"
     class="x-banner"
     data-test="banner"
   >
-    <img :src="banner.image" class="x-banner__image" :alt="banner.title" />
-    <h2 class="x-banner__title">{{ banner.title }}</h2>
-  </a>
+    <img
+      @error="imageFailed = true"
+      :src="banner.image"
+      :alt="banner.title ? banner.title : 'Banner'"
+      class="x-banner__image"
+      data-test="banner-image"
+    />
+    <h2 v-if="banner.title" class="x-banner__title">
+      {{ banner.title }}
+    </h2>
+  </component>
 </template>
 
 <script lang="ts">
@@ -18,11 +26,14 @@
   import { Component, Prop } from 'vue-property-decorator';
   import { xComponentMixin } from '../../../components/x-component.mixin';
   import { searchXModule } from '../x-module';
-  /**
+
+  /**.
    * A banner result is just an item that has been inserted into the search results to advertise
    * something. Usually it is the first item in the grid or it can be placed in the middle of them
-   * and fill the whole row where appears. It just contains a link to the banner content, an image
-   * and a title.
+   * and fill the whole row where appears.
+   * The banner may be clickable or non-clickable depending on whether it has an associated URL
+   * or not. It contains an image and, optionally, a title. In case the image does not
+   * load due to an error the banner will not be rendered.
    *
    * @public
    */
@@ -38,6 +49,13 @@
     @Prop({ required: true })
     public banner!: BannerModel;
 
+    /**
+     * Flag to handle banner image errors.
+     *
+     * @public
+     */
+    protected imageFailed = false;
+
     /**
      * Emits the banner click event.
      *
@@ -46,6 +64,23 @@
     protected emitClickEvent(): void {
       this.$x.emit('UserClickedABanner', this.banner);
     }
+
+    /**
+     * Returns the events supported by the anchor.
+     *
+     * @returns Events supported by the anchor.
+     *
+     * @internal
+     */
+    protected anchorEvents(): Partial<{
+      [key in keyof GlobalEventHandlersEventMap]: () => void;
+    }> {
+      return {
+        click: () => this.emitClickEvent(),
+        auxclick: () => this.emitClickEvent(),
+        contextmenu: () => this.emitClickEvent()
+      };
+    }
   }
 </script>
 
diff --git a/packages/x-components/tests/e2e/common/mocked-responses.spec.ts b/packages/x-components/tests/e2e/common/mocked-responses.spec.ts
index 159a07860d..08095ef24f 100644
--- a/packages/x-components/tests/e2e/common/mocked-responses.spec.ts
+++ b/packages/x-components/tests/e2e/common/mocked-responses.spec.ts
@@ -323,7 +323,17 @@ Given('a results API with a promoted', () => {
 
 Given('a results API with a banner', () => {
   cy.intercept(searchEndpoint, req => {
-    req.reply(createSearchResponse({ banners: [createBannerStub('Banner')] }));
+    req.reply(
+      createSearchResponse({
+        banners: [
+          createBannerStub('Banner', {
+            title: 'Banner',
+            url: '/banner/Banner',
+            image: '/img/test-image-1.jpeg'
+          })
+        ]
+      })
+    );
   }).as('interceptedResults');
 });
 
diff --git a/packages/x-components/tests/unit/banner.spec.ts b/packages/x-components/tests/unit/banner.spec.ts
new file mode 100644
index 0000000000..5c6d396033
--- /dev/null
+++ b/packages/x-components/tests/unit/banner.spec.ts
@@ -0,0 +1,89 @@
+import { mount } from 'cypress/vue2';
+import { Banner as BannerModel } from '@empathyco/x-types';
+import Banner from '../../src/x-modules/search/components/banner.vue';
+import { createBannerStub } from '../../src/__stubs__/index';
+
+/**
+ * Mounts a {@link Banner} component with the provided options.
+ *
+ * @param options - The options to render the component with.
+ * @returns An API to test the component.
+ */
+function mountBanner({
+  banner,
+  template = `
+        <div>
+          <Banner :banner="banner"/>
+        </div>
+      `
+}: MountBannerOptions): MountBannerAPI {
+  cy.viewport(1920, 200);
+  mount({
+    components: {
+      Banner
+    },
+    data() {
+      return {
+        banner
+      };
+    },
+    template
+  });
+
+  return {
+    getBanner() {
+      return cy.getByDataTest('banner');
+    },
+    getBannerImage() {
+      return cy.getByDataTest('banner-image');
+    }
+  };
+}
+
+describe('testing Banner component', () => {
+  it('banner renders if the image loads', () => {
+    const { getBanner, getBannerImage } = mountBanner({
+      banner: createBannerStub('banner', {
+        title: 'Search UIs',
+        url: 'https://empathy.co',
+        position: 1,
+        image: '/img/test-image-1.jpeg'
+      })
+    });
+    // Loading
+    getBanner().should('exist');
+    getBannerImage().should('exist');
+
+    // Success
+    getBanner().should('exist');
+    getBannerImage().should('exist');
+  });
+
+  it('banner is not rendered if image load fails', () => {
+    const { getBanner, getBannerImage } = mountBanner({
+      banner: createBannerStub('banner', {
+        title: 'Search UIs',
+        url: 'https://empathy.co',
+        position: 1
+      })
+    });
+    // Loading
+    getBanner().should('exist');
+    getBannerImage().should('exist');
+
+    // Error
+    getBanner().should('not.exist');
+  });
+});
+
+interface MountBannerOptions {
+  /** The banner data. */
+  banner?: BannerModel;
+  /** The template to be rendered. */
+  template?: string;
+}
+
+interface MountBannerAPI {
+  getBanner: () => Cypress.Chainable<JQuery>;
+  getBannerImage: () => Cypress.Chainable<JQuery>;
+}
diff --git a/packages/x-types/src/banner.model.ts b/packages/x-types/src/banner.model.ts
index 8b22e3bb24..564b4c3062 100644
--- a/packages/x-types/src/banner.model.ts
+++ b/packages/x-types/src/banner.model.ts
@@ -11,9 +11,9 @@ import { Taggable } from './tagging.model';
  */
 export interface Banner extends NamedModel<'Banner'>, Identifiable, Taggable {
   /** Banner title. */
-  title: string;
+  title?: string;
   /** URL to redirect. */
-  url: string;
+  url?: string;
   /** Banner image. */
   image: string;
   /** Banner position (= row) inside the grid. */