diff --git a/packages/publisher/github/src/Config.ts b/packages/publisher/github/src/Config.ts
index d54745caba..acd2b1ed91 100644
--- a/packages/publisher/github/src/Config.ts
+++ b/packages/publisher/github/src/Config.ts
@@ -43,4 +43,8 @@ export interface PublisherGitHubConfig {
    * Prepended to the package version to determine the release name (default "v")
    */
   tagPrefix?: string;
+  /**
+   * Re-upload the new asset if you upload an asset with the same filename as existing asset
+   */
+  force?: boolean;
 }
diff --git a/packages/publisher/github/src/PublisherGithub.ts b/packages/publisher/github/src/PublisherGithub.ts
index e7f8207962..ddfbebf00f 100644
--- a/packages/publisher/github/src/PublisherGithub.ts
+++ b/packages/publisher/github/src/PublisherGithub.ts
@@ -1,5 +1,3 @@
-import path from 'path';
-
 import { PublisherBase, PublisherOptions } from '@electron-forge/publisher-base';
 import { ForgeMakeResult } from '@electron-forge/shared-types';
 import { GetResponseDataTypeFromEndpointMethod } from '@octokit/types';
@@ -98,10 +96,19 @@ export default class PublisherGithub extends PublisherBase<PublisherGitHubConfig
               uploaded += 1;
               updateUploadStatus();
             };
-            const artifactName = path.basename(artifactPath);
+            const artifactName = GitHub.sanitizeName(artifactPath);
             // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
-            if (release!.assets.find((asset: OctokitReleaseAsset) => asset.name === artifactName)) {
-              return done();
+            const asset = release!.assets.find((item: OctokitReleaseAsset) => item.name === artifactName);
+            if (asset !== undefined) {
+              if (config.force === true) {
+                await github.getGitHub().repos.deleteReleaseAsset({
+                  owner: config.repository.owner,
+                  repo: config.repository.name,
+                  asset_id: asset.id,
+                });
+              } else {
+                return done();
+              }
             }
             await github.getGitHub().repos.uploadReleaseAsset({
               owner: config.repository.owner,
@@ -116,7 +123,7 @@ export default class PublisherGithub extends PublisherBase<PublisherGitHubConfig
                 'content-type': mime.lookup(artifactPath) || 'application/octet-stream',
                 'content-length': (await fs.stat(artifactPath)).size,
               },
-              name: path.basename(artifactPath),
+              name: artifactName,
             });
             return done();
           })
diff --git a/packages/publisher/github/src/util/github.ts b/packages/publisher/github/src/util/github.ts
index 6951c9b529..67424621b1 100644
--- a/packages/publisher/github/src/util/github.ts
+++ b/packages/publisher/github/src/util/github.ts
@@ -1,3 +1,5 @@
+import path from 'path';
+
 import { OctokitOptions } from '@octokit/core/dist-types/types.d';
 import { retry } from '@octokit/plugin-retry';
 import { Octokit } from '@octokit/rest';
@@ -45,4 +47,15 @@ export default class GitHub {
     const github = new RetryableOctokit(options);
     return github;
   }
+
+  // Based on https://docs.github.com/en/rest/releases/assets?apiVersion=2022-11-28#upload-a-release-asset and
+  // https://stackoverflow.com/questions/59081778/rules-for-special-characters-in-github-repository-name
+  static sanitizeName(name: string): string {
+    return path
+      .basename(name)
+      .replace(/\.+/g, '.')
+      .replace(/^\./g, '')
+      .replace(/\.$/g, '')
+      .replace(/[^\w.-]+/g, '-');
+  }
 }
diff --git a/packages/publisher/github/test/github_spec.ts b/packages/publisher/github/test/github_spec.ts
index 75868ffebc..1b6e77f8fb 100644
--- a/packages/publisher/github/test/github_spec.ts
+++ b/packages/publisher/github/test/github_spec.ts
@@ -105,4 +105,18 @@ describe('GitHub', () => {
       }).to.throw('Please set GITHUB_TOKEN in your environment to access these features');
     });
   });
+
+  describe('sanitizeName', () => {
+    it('should remove leading and trailing periods from the basename', () => {
+      expect(GitHub.sanitizeName('path/to/.foo.')).to.equal('foo');
+    });
+
+    it('should remove multiple periods in a row', () => {
+      expect(GitHub.sanitizeName('path/to/foo..bar')).to.equal('foo.bar');
+    });
+
+    it('should replace non-alphanumeric, non-hyphen characters with hyphens', () => {
+      expect(GitHub.sanitizeName('path/to/foo%$bar   baz.')).to.equal('foo-bar-baz');
+    });
+  });
 });