diff --git a/docs/Options.md b/docs/Options.md
index 2f51ccda21b..68a1c9a4cde 100644
--- a/docs/Options.md
+++ b/docs/Options.md
@@ -70,6 +70,7 @@ Most of the options accept `null` — for example, to explicitly set that DMG ic
 | publish | <a name="Config-publish"></a>See [publish](https://github.com/electron-userland/electron-builder/wiki/Publishing-Artifacts#PublishConfiguration).
 | forceCodeSigning | <a name="Config-forceCodeSigning"></a>Whether to fail if application will be not signed (to prevent unsigned app if code signing configuration is not correct).
 | electronVersion | <a name="Config-electronVersion"></a>The version of electron you are packaging for. Defaults to version of `electron`, `electron-prebuilt` or `electron-prebuilt-compile` dependency.
+| artifactName | <a name="Config-artifactName"></a><p>The [artifact file name pattern](https://github.com/electron-userland/electron-builder/wiki/Options#artifact-file-name-pattern). Defaults to <code>${productName}-${version}.${ext}</code> (some target can have another defaults, see corresponding options).</p> <p>Currently supported only for <code>pkg</code>, <code>dmg</code> and <code>nsis</code>.</p>
 
 <a name="AppXOptions"></a>
 ### `appx`
@@ -188,7 +189,7 @@ See [NSIS target notes](https://github.com/electron-userland/electron-builder/wi
 | language | <a name="NsisOptions-language"></a>* [LCID Dec](https://msdn.microsoft.com/en-au/goglobal/bb964664.aspx), defaults to `1033`(`English - United States`).
 | warningsAsErrors | <a name="NsisOptions-warningsAsErrors"></a>Defaults to `true`. If `warningsAsErrors` is `true` (default): NSIS will treat warnings as errors. If `warningsAsErrors` is `false`: NSIS will allow warnings.
 | menuCategory | <a name="NsisOptions-menuCategory"></a>Whether to create submenu for start menu shortcut and program files directory. Defaults to `false`. If `true`, company name will be used. Or string value.
-| artifactName | <a name="NsisOptions-artifactName"></a><p>The artifact file name pattern. Defaults to <code>${productName} Setup ${version}.${ext}</code>. <code>${name}</code>, <code>${productName}</code>, <code>${version}</code>, <code>${ext}</code>, <code>${arch}</code>, <code>${os}</code> (expanded to <code>mac</code>, <code>linux</code> or <code>win</code> according to current platform) macro are supported.</p> <p>If no <code>arch</code>, macro will be removed from your pattern with leading space, <code>-</code> or <code>_</code> (so, you don’t need to worry and can reuse pattern).</p>
+| artifactName | <a name="NsisOptions-artifactName"></a>The [artifact file name pattern](https://github.com/electron-userland/electron-builder/wiki/Options#artifact-file-name-pattern). Defaults to `${productName} Setup ${version}.${ext}`.
 
 <a name="PkgOptions"></a>
 ### `pkg` macOS Product Archive Options
@@ -340,5 +341,17 @@ If `to` is given as a relative path, it is relative to the app's content directo
 
 You can use `${os}` and `${arch}` in the `from` and `to` fields as well.
 
+## Artifact File Name Pattern
+
+Supported macros: 
+* `${name}`
+* `${productName}` — [Sanitized](https://www.npmjs.com/package/sanitize-filename) product name.
+* `${version}`
+* `${ext}`
+* `${arch}` — If no `arch`, macro will be removed from your pattern with leading space, `-` and `_` (so, you don't need to worry and can reuse pattern).
+* `${os}` — expanded to `mac`, `linux` or `win` according to target platform.
+
+ 
+
 ## Build Version Management
 `CFBundleVersion` (MacOS) and `FileVersion` (Windows) will be set automatically to `version`.`build_number` on CI server (Travis, AppVeyor and CircleCI supported).
\ No newline at end of file
diff --git a/docs/Publishing Artifacts.md b/docs/Publishing Artifacts.md
index 1a8109bfcd5..dd9798c19c8 100644
--- a/docs/Publishing Artifacts.md	
+++ b/docs/Publishing Artifacts.md	
@@ -101,7 +101,7 @@ Amazon S3 — `https` must be used, so, if you use direct Amazon S3 endpoints, f
 ### `publish` Generic (any https server)
 | Name | Description
 | --- | ---
-| **url** | <a name="GenericServerOptions-url"></a>The base url. e.g. `https://s3.amazonaws.com/bucket_name`.  You can use `${os}` (expanded to `mac`, `linux` or `win` according to current platform) and `${arch}` macros.
+| **url** | <a name="GenericServerOptions-url"></a>The base url. e.g. `https://s3.amazonaws.com/bucket_name`.  You can use `${os}` (expanded to `mac`, `linux` or `win` according to target platform) and `${arch}` macros.
 | channel | <a name="GenericServerOptions-channel"></a>The channel. Defaults to `latest`.
 
 <a name="GithubOptions"></a>
diff --git a/packages/electron-builder-core/src/core.ts b/packages/electron-builder-core/src/core.ts
index 01d19fd3750..c29b7fa2989 100644
--- a/packages/electron-builder-core/src/core.ts
+++ b/packages/electron-builder-core/src/core.ts
@@ -86,4 +86,13 @@ export abstract class Target {
   finishBuild(): Promise<any> {
     return Promise.resolve()
   }
+}
+
+export interface TargetSpecificOptions {
+  /*
+   The [artifact file name pattern](https://github.com/electron-userland/electron-builder/wiki/Options#artifact-file-name-pattern).
+   */
+  readonly artifactName?: string | null
+
+  readonly forceCodeSigning?: boolean
 }
\ No newline at end of file
diff --git a/packages/electron-builder-http/src/publishOptions.ts b/packages/electron-builder-http/src/publishOptions.ts
index db06d76584b..260dba3e24e 100644
--- a/packages/electron-builder-http/src/publishOptions.ts
+++ b/packages/electron-builder-http/src/publishOptions.ts
@@ -34,7 +34,7 @@ export interface PublishConfiguration {
  */
 export interface GenericServerOptions extends PublishConfiguration {
   /*
-  The base url. e.g. `https://s3.amazonaws.com/bucket_name`.  You can use `${os}` (expanded to `mac`, `linux` or `win` according to current platform) and `${arch}` macros.
+  The base url. e.g. `https://s3.amazonaws.com/bucket_name`.  You can use `${os}` (expanded to `mac`, `linux` or `win` according to target platform) and `${arch}` macros.
    */
   url: string
 
diff --git a/packages/electron-builder/src/metadata.ts b/packages/electron-builder/src/metadata.ts
index ab0a9e2a7a8..e76ee96a934 100755
--- a/packages/electron-builder/src/metadata.ts
+++ b/packages/electron-builder/src/metadata.ts
@@ -1,4 +1,4 @@
-import { Arch, Platform } from "electron-builder-core"
+import { Arch, Platform, TargetSpecificOptions } from "electron-builder-core"
 import { Publish } from "electron-builder-http/out/publishOptions"
 import { DebOptions, LinuxBuildOptions, SnapOptions } from "./options/linuxOptions"
 import { DmgOptions, MacOptions, MasBuildOptions, PkgOptions } from "./options/macOptions"
@@ -83,7 +83,7 @@ export interface FilePattern {
 /*
  ## Configuration Options
  */
-export interface Config extends PlatformSpecificBuildOptions {
+export interface Config extends PlatformSpecificBuildOptions, TargetSpecificOptions {
   /*
   The application id. Used as
   [CFBundleIdentifier](https://developer.apple.com/library/ios/documentation/General/Reference/InfoPlistKeyReference/Articles/CoreFoundationKeys.html#//apple_ref/doc/uid/20001431-102070) for MacOS and as
@@ -217,6 +217,13 @@ export interface Config extends PlatformSpecificBuildOptions {
   The version of electron you are packaging for. Defaults to version of `electron`, `electron-prebuilt` or `electron-prebuilt-compile` dependency.
    */
   readonly electronVersion?: string | null
+
+  /*
+   The [artifact file name pattern](https://github.com/electron-userland/electron-builder/wiki/Options#artifact-file-name-pattern). Defaults to `${productName}-${version}.${ext}` (some target can have another defaults, see corresponding options).
+
+   Currently supported only for `pkg`, `dmg` and `nsis`.
+   */
+  readonly artifactName?: string | null
 }
 
 export interface AfterPackContext {
@@ -316,7 +323,7 @@ export interface MetadataDirectories {
   readonly app?: string | null
 }
 
-export interface PlatformSpecificBuildOptions {
+export interface PlatformSpecificBuildOptions extends TargetSpecificOptions {
   readonly files?: Array<string> | string | null
   readonly extraFiles?: Array<FilePattern> | FilePattern | Array<string> | string | null
   readonly extraResources?: Array<FilePattern> | FilePattern | Array<string> | string | null
@@ -332,8 +339,6 @@ export interface PlatformSpecificBuildOptions {
   readonly fileAssociations?: Array<FileAssociation> | FileAssociation
 
   readonly publish?: Publish
-
-  readonly forceCodeSigning?: boolean
 }
 
 export interface Macros {
diff --git a/packages/electron-builder/src/options/macOptions.ts b/packages/electron-builder/src/options/macOptions.ts
index fb22828193f..ecf09ac01dd 100644
--- a/packages/electron-builder/src/options/macOptions.ts
+++ b/packages/electron-builder/src/options/macOptions.ts
@@ -1,4 +1,5 @@
 import { PlatformSpecificBuildOptions } from "../metadata"
+import { TargetSpecificOptions } from "electron-builder-core"
 
 export type MacOsTargetName = "default" | "dmg" | "mas" | "pkg" | "7z" | "zip" | "tar.xz" | "tar.lz" | "tar.gz" | "tar.bz2" | "dir"
 
@@ -64,7 +65,7 @@ export interface MacOptions extends PlatformSpecificBuildOptions {
 /*
  ### `pkg` macOS Product Archive Options
  */
-export interface PkgOptions {
+export interface PkgOptions extends TargetSpecificOptions {
   /*
   The scripts directory, relative to `build` (build resources directory). Defaults to `build/pkg-scripts`.
   See [Scripting in installer packages](http://macinstallers.blogspot.de/2012/07/scripting-in-installer-packages.html).
@@ -88,7 +89,7 @@ export interface PkgOptions {
 /*
  ### `dmg` macOS DMG Options
  */
-export interface DmgOptions {
+export interface DmgOptions extends TargetSpecificOptions {
   /*
    The path to background image (default: `build/background.tiff` or `build/background.png` if exists). The resolution of this file determines the resolution of the installer window.
    If background is not specified, use `window.size`. Default locations expected background size to be 540x380.
diff --git a/packages/electron-builder/src/options/winOptions.ts b/packages/electron-builder/src/options/winOptions.ts
index e56cc105f08..788c4070ea8 100644
--- a/packages/electron-builder/src/options/winOptions.ts
+++ b/packages/electron-builder/src/options/winOptions.ts
@@ -147,9 +147,7 @@ export interface NsisOptions {
   readonly useZip?: boolean
 
   /*
-  The artifact file name pattern. Defaults to `${productName} Setup ${version}.${ext}`. `${name}`, `${productName}`, `${version}`, `${ext}`, `${arch}`, `${os}` (expanded to `mac`, `linux` or `win` according to current platform) macro are supported.
-
-  If no `arch`, macro will be removed from your pattern with leading space, `-` or `_` (so, you don't need to worry and can reuse pattern).
+  The [artifact file name pattern](https://github.com/electron-userland/electron-builder/wiki/Options#artifact-file-name-pattern). Defaults to `${productName} Setup ${version}.${ext}`.
    */
   readonly artifactName?: string | null
 }
diff --git a/packages/electron-builder/src/platformPackager.ts b/packages/electron-builder/src/platformPackager.ts
index 48597e228e6..87d38d7201b 100644
--- a/packages/electron-builder/src/platformPackager.ts
+++ b/packages/electron-builder/src/platformPackager.ts
@@ -1,5 +1,5 @@
 import BluebirdPromise from "bluebird-lst-c"
-import { Arch, getArchSuffix, Platform, Target } from "electron-builder-core"
+import { Arch, getArchSuffix, Platform, Target, TargetSpecificOptions } from "electron-builder-core"
 import { asArray, debug, isEmptyOrSpaces, use } from "electron-builder-util"
 import { deepAssign } from "electron-builder-util/out/deepAssign"
 import { copyDir, statOrNull, unlinkIfExists } from "electron-builder-util/out/fs"
@@ -394,17 +394,24 @@ export abstract class PlatformPackager<DC extends PlatformSpecificBuildOptions>
     await this.checkFileInPackage(resourcesDir, "package.json", "Application", isAsar)
   }
 
-  expandArtifactNamePattern(pattern: string, ext: string, arch: Arch | null): string {
-    let p = pattern
+  expandArtifactNamePattern(targetSpecificOptions: TargetSpecificOptions | n, ext: string, arch?: Arch | null, defaultPattern?: string): string {
+    let pattern = targetSpecificOptions == null ? null : targetSpecificOptions.artifactName
+    if (pattern == null) {
+      pattern = this.platformSpecificBuildOptions.artifactName
+    }
+    if (pattern == null) {
+      pattern = defaultPattern || "${productName}-${version}.${ext}"
+    }
+
     if (arch == null) {
-      p = p
+      pattern = pattern
         .replace("-${arch}", "")
         .replace(" ${arch}", "")
         .replace("_${arch}", "")
     }
 
     const appInfo = this.appInfo
-    return p.replace(/\$\{([a-zA-Z]+)\}/g, (match, p1): string => {
+    return pattern.replace(/\$\{([a-zA-Z]+)\}/g, (match, p1): string => {
       switch (p1) {
         case "name":
           return appInfo.name
diff --git a/packages/electron-builder/src/targets/dmg.ts b/packages/electron-builder/src/targets/dmg.ts
index 888092fe305..d0025ac46a8 100644
--- a/packages/electron-builder/src/targets/dmg.ts
+++ b/packages/electron-builder/src/targets/dmg.ts
@@ -160,7 +160,7 @@ export class DmgTarget extends Target {
       }
     })
 
-    const artifactPath = path.join(appOutDir, `${appInfo.productFilename}-${appInfo.version}.dmg`)
+    const artifactPath = path.join(appOutDir, packager.expandArtifactNamePattern(packager.config.dmg, "dmg"))
     //noinspection SpellCheckingInspection
     await spawn("hdiutil", addVerboseIfNeed(["convert", tempDmg, "-format", packager.config.compression === "store" ? "UDRO" : "UDBZ", "-imagekey", "zlib-level=9", "-o", artifactPath]))
     await exec("hdiutil", addVerboseIfNeed(["internet-enable", "-no"]).concat(artifactPath))
diff --git a/packages/electron-builder/src/targets/nsis.ts b/packages/electron-builder/src/targets/nsis.ts
index 1d5fdf102a2..75297291d43 100644
--- a/packages/electron-builder/src/targets/nsis.ts
+++ b/packages/electron-builder/src/targets/nsis.ts
@@ -80,7 +80,7 @@ export default class NsisTarget extends Target {
     const appInfo = packager.appInfo
     const version = appInfo.version
     const options = this.options
-    const installerFilename = packager.expandArtifactNamePattern(options.artifactName || "${productName} Setup ${version}.${ext}", "exe", null)
+    const installerFilename = packager.expandArtifactNamePattern(options, "exe", null, "${productName} Setup ${version}.${ext}")
     const iconPath = await packager.getResource(options.installerIcon, "installerIcon.ico") || await packager.getIconPath()
     const oneClick = options.oneClick !== false
 
diff --git a/packages/electron-builder/src/targets/pkg.ts b/packages/electron-builder/src/targets/pkg.ts
index cf120aca8eb..936edafc8d8 100644
--- a/packages/electron-builder/src/targets/pkg.ts
+++ b/packages/electron-builder/src/targets/pkg.ts
@@ -43,7 +43,7 @@ export class PkgTarget extends Target {
     const innerPackageFile = path.join(appOutDir, `${filterCFBundleIdentifier(appInfo.id)}.pkg`)
     await this.buildComponentPackage(appPath, innerPackageFile)
 
-    const outFile = path.join(appOutDir, `${appInfo.productFilename}-${appInfo.version}.pkg`)
+    const outFile = path.join(appOutDir, packager.expandArtifactNamePattern(options, "pkg"))
     const args = prepareProductBuildArgs(identity, keychainName)
     args.push("--distribution", distInfo)
     args.push(outFile)