diff --git a/docs/setup/install.asciidoc b/docs/setup/install.asciidoc
index 286fed34f64c..f557dd2280e4 100644
--- a/docs/setup/install.asciidoc
+++ b/docs/setup/install.asciidoc
@@ -4,8 +4,7 @@
 [float]
 === Hosted Kibana
 
-If you are running our https://cloud.elastic.co[hosted Elasticsearch Service]
-on Elastic Cloud, you can access Kibana with a single click.
+If you are running our hosted Elasticsearch Service on Elastic Cloud, you access Kibana with a single click. (You can {ess-trial}[sign up for a free trial] and start exploring data in minutes.)
 
 [float]
 === Installing Kibana Yourself
diff --git a/docs/siem/machine-learning.asciidoc b/docs/siem/machine-learning.asciidoc
index dd1016d8550e..baaa789cccd7 100644
--- a/docs/siem/machine-learning.asciidoc
+++ b/docs/siem/machine-learning.asciidoc
@@ -2,7 +2,7 @@
 [[machine-learning]]
 == Anomaly Detection with Machine Learning
 
-For *https://www.elastic.co/cloud/elasticsearch-service/signup[Free Trial]*
+For *{ess-trial}[Free Trial]*
 and *https://www.elastic.co/subscriptions[Platinum License]* deployments,
 Machine Learning functionality is available throughout the SIEM app. You can
 view the details of detected anomalies within the `Anomalies` table widget
diff --git a/docs/uptime-guide/install.asciidoc b/docs/uptime-guide/install.asciidoc
index c8c822022500..5d32a26529f8 100644
--- a/docs/uptime-guide/install.asciidoc
+++ b/docs/uptime-guide/install.asciidoc
@@ -12,7 +12,7 @@ Skip managing your own {es} and {kib} instance by using our
 https://www.elastic.co/cloud/elasticsearch-service[hosted {es} Service] on
 Elastic Cloud.
 
-https://www.elastic.co/cloud/elasticsearch-service/signup[Try out the {es} Service for free],
+{ess-trial}[Try out the {es} Service for free],
 then jump straight to <<install-heartbeat>>.
 
 [float]
diff --git a/docs/user/getting-started.asciidoc b/docs/user/getting-started.asciidoc
index 4d74ca166832..c6fe5b5b92d6 100644
--- a/docs/user/getting-started.asciidoc
+++ b/docs/user/getting-started.asciidoc
@@ -43,9 +43,7 @@ your own visualizations and dashboard.
 Make sure you've <<install, installed Kibana>> and established
 a <<connect-to-elasticsearch, connection to Elasticsearch>>.
 
-If you are running our https://cloud.elastic.co[hosted Elasticsearch Service] 
-on Elastic Cloud, you can access Kibana with a single click.
-
+If you are running our hosted Elasticsearch Service on Elastic Cloud, you access Kibana with a single click. (You can {ess-trial}[sign up for a free trial] and start exploring data in minutes.)
 
 --