diff --git a/x-pack/plugins/alerts/server/lib/license_state.test.ts b/x-pack/plugins/alerts/server/lib/license_state.test.ts
index 07074b9187547..a1c326656f735 100644
--- a/x-pack/plugins/alerts/server/lib/license_state.test.ts
+++ b/x-pack/plugins/alerts/server/lib/license_state.test.ts
@@ -248,7 +248,7 @@ describe('ensureLicenseForAlertType()', () => {
     expect(() =>
       licenseState.ensureLicenseForAlertType(alertType)
     ).toThrowErrorMatchingInlineSnapshot(
-      `"Alert test is disabled because it requires a Gold license. Contact your administrator to upgrade your license."`
+      `"Alert test is disabled because it requires a Gold license. Go to License Management to view upgrade options."`
     );
   });
 
diff --git a/x-pack/plugins/alerts/server/lib/license_state.ts b/x-pack/plugins/alerts/server/lib/license_state.ts
index f95c6cb42a17b..238b2e97c4cdf 100644
--- a/x-pack/plugins/alerts/server/lib/license_state.ts
+++ b/x-pack/plugins/alerts/server/lib/license_state.ts
@@ -9,6 +9,7 @@ import Boom from '@hapi/boom';
 import { i18n } from '@kbn/i18n';
 import type { PublicMethodsOf } from '@kbn/utility-types';
 import { assertNever } from '@kbn/std';
+import { capitalize } from 'lodash';
 import { Observable, Subscription } from 'rxjs';
 import { LicensingPluginStart } from '../../../licensing/server';
 import { ILicense, LicenseType } from '../../../licensing/common/types';
@@ -190,8 +191,11 @@ export class LicenseState {
         throw new AlertTypeDisabledError(
           i18n.translate('xpack.alerts.serverSideErrors.invalidLicenseErrorMessage', {
             defaultMessage:
-              'Alert {alertTypeId} is disabled because it requires a Gold license. Contact your administrator to upgrade your license.',
-            values: { alertTypeId: alertType.id },
+              'Alert {alertTypeId} is disabled because it requires a {licenseType} license. Go to License Management to view upgrade options.',
+            values: {
+              alertTypeId: alertType.id,
+              licenseType: capitalize(alertType.minimumLicenseRequired),
+            },
           }),
           'license_invalid'
         );