diff --git a/src/core/public/plugins/plugins_service.test.ts b/src/core/public/plugins/plugins_service.test.ts
index 348b182ec2fbe..ddd1f9f669513 100644
--- a/src/core/public/plugins/plugins_service.test.ts
+++ b/src/core/public/plugins/plugins_service.test.ts
@@ -264,7 +264,7 @@ describe('PluginsService', () => {
         jest.runAllTimers(); // setup plugins
 
         await expect(promise).rejects.toMatchInlineSnapshot(
-          `[Error: Setup lifecycle of "pluginA" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.]`
+          `[Error: Setup lifecycle of "pluginA" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.]`
         );
       });
     });
@@ -344,7 +344,7 @@ describe('PluginsService', () => {
         jest.runAllTimers();
 
         await expect(promise).rejects.toMatchInlineSnapshot(
-          `[Error: Start lifecycle of "pluginA" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.]`
+          `[Error: Start lifecycle of "pluginA" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.]`
         );
       });
     });
diff --git a/src/core/public/plugins/plugins_service.ts b/src/core/public/plugins/plugins_service.ts
index 483d0e2d4baac..7aa054589d9e5 100644
--- a/src/core/public/plugins/plugins_service.ts
+++ b/src/core/public/plugins/plugins_service.ts
@@ -113,8 +113,8 @@ export class PluginsService implements CoreService<PluginsServiceSetup, PluginsS
 
         contract = await withTimeout({
           promise: contractOrPromise,
-          timeout: 30 * Sec,
-          errorMessage: `Setup lifecycle of "${pluginName}" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.`,
+          timeout: 10 * Sec,
+          errorMessage: `Setup lifecycle of "${pluginName}" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.`,
         });
       } else {
         contract = contractOrPromise;
@@ -160,8 +160,8 @@ export class PluginsService implements CoreService<PluginsServiceSetup, PluginsS
 
         contract = await withTimeout({
           promise: contractOrPromise,
-          timeout: 30 * Sec,
-          errorMessage: `Start lifecycle of "${pluginName}" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.`,
+          timeout: 10 * Sec,
+          errorMessage: `Start lifecycle of "${pluginName}" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.`,
         });
       } else {
         contract = contractOrPromise;
diff --git a/src/core/server/plugins/plugins_system.test.ts b/src/core/server/plugins/plugins_system.test.ts
index eeee196c83777..d55d79e3d1228 100644
--- a/src/core/server/plugins/plugins_system.test.ts
+++ b/src/core/server/plugins/plugins_system.test.ts
@@ -433,7 +433,7 @@ describe('setup', () => {
   afterAll(() => {
     jest.useRealTimers();
   });
-  it('throws timeout error if "setup" was not completed in 30 sec.', async () => {
+  it('throws timeout error if "setup" was not completed in 10 sec.', async () => {
     const plugin: PluginWrapper = createPlugin('timeout-setup');
     jest.spyOn(plugin, 'setup').mockImplementation(() => new Promise((i) => i));
     pluginsSystem.addPlugin(plugin);
@@ -443,7 +443,7 @@ describe('setup', () => {
     jest.runAllTimers();
 
     await expect(promise).rejects.toMatchInlineSnapshot(
-      `[Error: Setup lifecycle of "timeout-setup" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.]`
+      `[Error: Setup lifecycle of "timeout-setup" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.]`
     );
   });
 
@@ -470,7 +470,7 @@ describe('start', () => {
   afterAll(() => {
     jest.useRealTimers();
   });
-  it('throws timeout error if "start" was not completed in 30 sec.', async () => {
+  it('throws timeout error if "start" was not completed in 10 sec.', async () => {
     const plugin = createPlugin('timeout-start');
     jest.spyOn(plugin, 'setup').mockResolvedValue({});
     jest.spyOn(plugin, 'start').mockImplementation(() => new Promise((i) => i));
@@ -484,7 +484,7 @@ describe('start', () => {
     jest.runAllTimers();
 
     await expect(promise).rejects.toMatchInlineSnapshot(
-      `[Error: Start lifecycle of "timeout-start" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.]`
+      `[Error: Start lifecycle of "timeout-start" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.]`
     );
   });
 
diff --git a/src/core/server/plugins/plugins_system.ts b/src/core/server/plugins/plugins_system.ts
index ad1d84a4f6a73..31ff3c5d86c06 100644
--- a/src/core/server/plugins/plugins_system.ts
+++ b/src/core/server/plugins/plugins_system.ts
@@ -107,8 +107,8 @@ export class PluginsSystem {
         }
         contract = await withTimeout({
           promise: contractOrPromise,
-          timeout: 30 * Sec,
-          errorMessage: `Setup lifecycle of "${pluginName}" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.`,
+          timeout: 10 * Sec,
+          errorMessage: `Setup lifecycle of "${pluginName}" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.`,
         });
       } else {
         contract = contractOrPromise;
@@ -156,8 +156,8 @@ export class PluginsSystem {
         }
         contract = await withTimeout({
           promise: contractOrPromise,
-          timeout: 30 * Sec,
-          errorMessage: `Start lifecycle of "${pluginName}" plugin wasn't completed in 30sec. Consider disabling the plugin and re-start.`,
+          timeout: 10 * Sec,
+          errorMessage: `Start lifecycle of "${pluginName}" plugin wasn't completed in 10sec. Consider disabling the plugin and re-start.`,
         });
       } else {
         contract = contractOrPromise;