diff --git a/assets/sponsors/f/firefly.png b/assets/sponsors/f/firefly.png
new file mode 100644
index 00000000000..cab5d1e5ff6
Binary files /dev/null and b/assets/sponsors/f/firefly.png differ
diff --git a/data/events/2025/los-angeles/main.yml b/data/events/2025/los-angeles/main.yml
index d8c777ab5dd..3dbd0d3ebdb 100644
--- a/data/events/2025/los-angeles/main.yml
+++ b/data/events/2025/los-angeles/main.yml
@@ -121,8 +121,12 @@ sponsors:
     level: gold
   - id: devzero
     level: gold
+  - id: firefly
+    level: gold
   - id: honeycomb
     level: gold
+  - id: parasoft
+    level: gold
   - id: semaphore
     level: gold
   - id: stateful
diff --git a/data/sponsors/firefly.yml b/data/sponsors/firefly.yml
new file mode 100644
index 00000000000..cbe1e72895e
--- /dev/null
+++ b/data/sponsors/firefly.yml
@@ -0,0 +1,3 @@
+name: "Firefly"
+url: "https://www.firefly.ai/"
+twitter: "fireflydotai"