diff --git a/README.md b/README.md
index 34e6e647ffa..fd78588ad09 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="https://github.com/fishtown-analytics/dbt/blob/master/etc/dbt-horizontal.png?raw=true" alt="dbt logo"/>
+  <img src="/etc/dbt-logo-full.svg" alt="dbt logo" width="500"/>
 </p>
 <p align="center">
   <a href="https://codeclimate.com/github/fishtown-analytics/dbt">
diff --git a/etc/dbt-horizontal.png b/etc/dbt-horizontal.png
deleted file mode 100644
index 2d254908922..00000000000
Binary files a/etc/dbt-horizontal.png and /dev/null differ
diff --git a/etc/dbt-logo-full.svg b/etc/dbt-logo-full.svg
new file mode 100644
index 00000000000..88f84b70037
--- /dev/null
+++ b/etc/dbt-logo-full.svg
@@ -0,0 +1 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 520 190"><defs><style>.cls-1{fill:#ff694b;}</style></defs><g id="dbt-logo-full"><path d="M279.1,27.33l-.49,41.27c-20.65-4.48-34-1.36-34-1.36s-15.48,1.91-25.26,18.36-5.29,48.34-5.29,48.34a44.06,44.06,0,0,0,5.22,15.53c4.36,7.51,10.43,9.65,10.43,9.65s1.57,1.36,8.36,2.86S257,162,257,162s7.21-1.29,9.29-2.72,11.14-12,11.14-12h1.63l3.83,15.33h22.43l.2-135.21Zm-.27,112.08s-14.63,6-28.18,1.63c-6-1.92-8.41-8.6-9.46-14.22a68.92,68.92,0,0,1,.18-25.49c1-4.84,3.32-9.63,7.59-12.38a16.68,16.68,0,0,1,7.92-2.44c16.94-1.08,21.95.82,21.95.82Z"/><path d="M358.56,27.33H332V162.54h4.56l7.32-5s22.15,6.9,40.31,4.62,21.95-6.27,21.95-6.27,14.11-6.43,17.53-33.46-1.91-50.1-18-54.47a56.65,56.65,0,0,0-22-1.33c-6.58.84-12.26,1.94-16.46,7.47L360,82.25h-1.47ZM395.75,128.6s0,4.89-6.81,10.5-30.3,1.79-30.3,1.79V89.58s4.17-2.39,18.25-2.87,16.95,6.21,16.95,6.21C400.16,104.61,395.75,128.6,395.75,128.6Z"/><path d="M507.4,138.91s-19.52,4.5-24.81,1.85-4.22-14.13-4.22-14.13V87.8h26.11L508,68.18H478.28V48L451.6,53V68.22H440l-1.44,19.41H451.6v46.12a41.84,41.84,0,0,0,2.12,13.82,23.06,23.06,0,0,0,6.1,9.67c5.36,4.86,13.65,5.31,20.51,5.34a90,90,0,0,0,24.54-3.29Z"/><path class="cls-1" d="M170.84,14.16a17.8,17.8,0,0,0-6.26-2.7,19.77,19.77,0,0,0-7-.27,21.69,21.69,0,0,0-7,2.23l-10.25,5.64-10.24,5.63-10.24,5.63L109.63,36A29.72,29.72,0,0,1,102.56,39a27.25,27.25,0,0,1-7.36,1.08,27.59,27.59,0,0,1-7.38-.91,29.39,29.39,0,0,1-7.11-2.92l-9.93-5.4-9.92-5.4-9.93-5.41L41,14.67A18.19,18.19,0,0,0,28.57,12,19.92,19.92,0,0,0,12.29,27.61a18,18,0,0,0,2.22,12.47L18,46.46l7.67,14c2.78,5.1,5.57,10.21,7.67,14l3.48,6.38a29.25,29.25,0,0,1,3,7A27.79,27.79,0,0,1,40,102.71a29.83,29.83,0,0,1-3,7.12L31.53,120l-5.46,10.14-5.46,10.15-5.46,10.14a22.69,22.69,0,0,0-2.09,5.27,18.66,18.66,0,0,0-.6,5.32,16.6,16.6,0,0,0,1,5.16A17.52,17.52,0,0,0,16,171,19,19,0,0,0,21,175.7a19.68,19.68,0,0,0,6.26,2.73,20,20,0,0,0,7,.45,20.38,20.38,0,0,0,7-2.13l10.62-5.83,10.62-5.82,10.63-5.83,10.62-5.83a57.39,57.39,0,0,1-8.81-7.8,78.47,78.47,0,0,1-7.33-9.28c-2.23-3.28-4.27-6.7-6.17-10.18-1.69-3.1-3.26-6.24-4.77-9.36,2.67,5,8.42,10.31,15.9,15.64a263.43,263.43,0,0,0,28.35,17c10.29,5.48,20.87,10.66,30,15.24s16.87,8.55,21.46,11.58a16.9,16.9,0,0,0,12.32,1.94A19.32,19.32,0,0,0,174.69,172a21.4,21.4,0,0,0,5.1-11,18.86,18.86,0,0,0-2.51-12.45L171,137.23l-13.76-25-13.75-25L137.27,76a71.23,71.23,0,0,0-4.33-6.5,62.1,62.1,0,0,0-5-5.85,54.23,54.23,0,0,0-5.68-5.13,51.67,51.67,0,0,0-6.46-4.34c3.52,1.6,7.08,3.26,10.59,5.05a114.89,114.89,0,0,1,10.28,5.87,73.27,73.27,0,0,1,9.39,7.14,54.64,54.64,0,0,1,8,8.9l5.65-10.34,5.64-10.34L171,50.1l5.65-10.34a18.18,18.18,0,0,0,2.1-4.95,18.62,18.62,0,0,0-.37-10.69,17.3,17.3,0,0,0-2.61-4.9A17.74,17.74,0,0,0,170.84,14.16ZM39.8,159a7.39,7.39,0,0,1-7.76,7.9,7.83,7.83,0,1,1-.14-15.66A7.39,7.39,0,0,1,39.8,159ZM24.31,31.31a7.4,7.4,0,0,1,7.77-7.9A7.4,7.4,0,0,1,40,31.18a7.4,7.4,0,0,1-7.76,7.9A7.41,7.41,0,0,1,24.31,31.31ZM167.6,158.76a7.84,7.84,0,1,1-7.9-7.76A7.4,7.4,0,0,1,167.6,158.76Zm-53-66.57c-2.3-3.78-6.12-5.26-10.68-5.21a15.64,15.64,0,0,0-10.5,26.75A18.65,18.65,0,0,1,77.28,92.61C78.74,82.7,88.59,75,98.5,76.39,106.88,77.81,113.76,83.82,114.57,92.19Zm53.56-61.54a7.84,7.84,0,0,1-15.67.14,7.84,7.84,0,0,1,15.67-.14Z"/></g></svg>
\ No newline at end of file
diff --git a/plugins/bigquery/README.md b/plugins/bigquery/README.md
index ec3527497ed..b7e967abe72 100644
--- a/plugins/bigquery/README.md
+++ b/plugins/bigquery/README.md
@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="https://github.com/fishtown-analytics/dbt/blob/master/etc/dbt-horizontal.png?raw=true" alt="dbt logo"/>
+  <img src="/etc/dbt-logo-full.svg" alt="dbt logo" width="500"/>
 </p>
 
 **[dbt](https://www.getdbt.com/)** (data build tool) enables data analysts and engineers to transform their data using the same practices that software engineers use to build applications.
diff --git a/plugins/postgres/README.md b/plugins/postgres/README.md
index 1afb624f9f0..dc4214e2e1c 100644
--- a/plugins/postgres/README.md
+++ b/plugins/postgres/README.md
@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="https://github.com/fishtown-analytics/dbt/blob/master/etc/dbt-horizontal.png?raw=true" alt="dbt logo"/>
+  <img src="/etc/dbt-logo-full.svg" alt="dbt logo" width="500"/>
 </p>
 
 **[dbt](https://www.getdbt.com/)** (data build tool) enables data analysts and engineers to transform their data using the same practices that software engineers use to build applications.
diff --git a/plugins/redshift/README.md b/plugins/redshift/README.md
index e47f666cfc2..d3c3c06f7eb 100644
--- a/plugins/redshift/README.md
+++ b/plugins/redshift/README.md
@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="https://github.com/fishtown-analytics/dbt/blob/master/etc/dbt-horizontal.png?raw=true" alt="dbt logo"/>
+  <img src="/etc/dbt-logo-full.svg" alt="dbt logo" width="500"/>
 </p>
 
 **[dbt](https://www.getdbt.com/)** (data build tool) enables data analysts and engineers to transform their data using the same practices that software engineers use to build applications.
diff --git a/plugins/snowflake/README.md b/plugins/snowflake/README.md
index c499ccadccd..93636fd30ec 100644
--- a/plugins/snowflake/README.md
+++ b/plugins/snowflake/README.md
@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="https://github.com/fishtown-analytics/dbt/blob/master/etc/dbt-horizontal.png?raw=true" alt="dbt logo"/>
+  <img src="/etc/dbt-logo-full.svg" alt="dbt logo" width="500"/>
 </p>
 
 **[dbt](https://www.getdbt.com/)** (data build tool) enables data analysts and engineers to transform their data using the same practices that software engineers use to build applications.