diff --git a/pkg/workload/tpcc/delivery.go b/pkg/workload/tpcc/delivery.go
index 36ce23dc852d..31409385f344 100644
--- a/pkg/workload/tpcc/delivery.go
+++ b/pkg/workload/tpcc/delivery.go
@@ -16,7 +16,6 @@ import (
 	"fmt"
 	"strings"
 
-	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
 	"github.com/cockroachdb/cockroach/pkg/workload"
 	"github.com/cockroachdb/errors"
@@ -87,8 +86,8 @@ func (del *delivery) run(ctx context.Context, wID int) (interface{}, error) {
 	oCarrierID := rng.Intn(10) + 1
 	olDeliveryD := timeutil.Now()
 
-	err := crdbpgx.ExecuteTx(
-		ctx, del.mcp.Get(), pgx.TxOptions{},
+	err := del.config.executeTx(
+		ctx, del.mcp.Get(),
 		func(tx pgx.Tx) error {
 			// 2.7.4.2. For each district:
 			dIDoIDPairs := make(map[int]int)
diff --git a/pkg/workload/tpcc/new_order.go b/pkg/workload/tpcc/new_order.go
index 36dbde4b4381..9233e8f56a0c 100644
--- a/pkg/workload/tpcc/new_order.go
+++ b/pkg/workload/tpcc/new_order.go
@@ -17,7 +17,6 @@ import (
 	"strings"
 	"time"
 
-	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
 	"github.com/cockroachdb/cockroach/pkg/workload"
 	"github.com/cockroachdb/errors"
@@ -211,8 +210,8 @@ func (n *newOrder) run(ctx context.Context, wID int) (interface{}, error) {
 
 	d.oEntryD = timeutil.Now()
 
-	err := crdbpgx.ExecuteTx(
-		ctx, n.mcp.Get(), pgx.TxOptions{},
+	err := n.config.executeTx(
+		ctx, n.mcp.Get(),
 		func(tx pgx.Tx) error {
 			// Select the district tax rate and next available order number, bumping it.
 			var dNextOID int
diff --git a/pkg/workload/tpcc/order_status.go b/pkg/workload/tpcc/order_status.go
index 54e1234c103a..ab3d63253394 100644
--- a/pkg/workload/tpcc/order_status.go
+++ b/pkg/workload/tpcc/order_status.go
@@ -14,7 +14,6 @@ import (
 	"context"
 	"time"
 
-	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/bufalloc"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
 	"github.com/cockroachdb/cockroach/pkg/workload"
@@ -133,8 +132,8 @@ func (o *orderStatus) run(ctx context.Context, wID int) (interface{}, error) {
 		d.cID = o.config.randCustomerID(rng)
 	}
 
-	if err := crdbpgx.ExecuteTx(
-		ctx, o.mcp.Get(), pgx.TxOptions{},
+	if err := o.config.executeTx(
+		ctx, o.mcp.Get(),
 		func(tx pgx.Tx) error {
 			// 2.6.2.2 explains this entire transaction.
 
diff --git a/pkg/workload/tpcc/payment.go b/pkg/workload/tpcc/payment.go
index a83ce3134c45..0ee865d5daad 100644
--- a/pkg/workload/tpcc/payment.go
+++ b/pkg/workload/tpcc/payment.go
@@ -15,7 +15,6 @@ import (
 	"fmt"
 	"time"
 
-	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/bufalloc"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
 	"github.com/cockroachdb/cockroach/pkg/workload"
@@ -189,8 +188,8 @@ func (p *payment) run(ctx context.Context, wID int) (interface{}, error) {
 		d.cID = p.config.randCustomerID(rng)
 	}
 
-	if err := crdbpgx.ExecuteTx(
-		ctx, p.mcp.Get(), pgx.TxOptions{},
+	if err := p.config.executeTx(
+		ctx, p.mcp.Get(),
 		func(tx pgx.Tx) error {
 			var wName, dName string
 			// Update warehouse with payment
diff --git a/pkg/workload/tpcc/stock_level.go b/pkg/workload/tpcc/stock_level.go
index 9e873423ff30..68957e16a54c 100644
--- a/pkg/workload/tpcc/stock_level.go
+++ b/pkg/workload/tpcc/stock_level.go
@@ -13,7 +13,6 @@ package tpcc
 import (
 	"context"
 
-	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
 	"github.com/cockroachdb/cockroach/pkg/workload"
 	"github.com/jackc/pgx/v5"
@@ -96,8 +95,8 @@ func (s *stockLevel) run(ctx context.Context, wID int) (interface{}, error) {
 		dID:       rng.Intn(10) + 1,
 	}
 
-	if err := crdbpgx.ExecuteTx(
-		ctx, s.mcp.Get(), pgx.TxOptions{},
+	if err := s.config.executeTx(
+		ctx, s.mcp.Get(),
 		func(tx pgx.Tx) error {
 			var dNextOID int
 			if err := s.selectDNextOID.QueryRowTx(
diff --git a/pkg/workload/tpcc/tpcc.go b/pkg/workload/tpcc/tpcc.go
index 3e1262dfcc56..9b889579ad0e 100644
--- a/pkg/workload/tpcc/tpcc.go
+++ b/pkg/workload/tpcc/tpcc.go
@@ -19,6 +19,7 @@ import (
 	"sync"
 	"time"
 
+	crdbpgx "github.com/cockroachdb/cockroach-go/v2/crdb/crdbpgxv5"
 	"github.com/cockroachdb/cockroach/pkg/util/log"
 	"github.com/cockroachdb/cockroach/pkg/util/syncutil"
 	"github.com/cockroachdb/cockroach/pkg/util/timeutil"
@@ -44,6 +45,7 @@ type tpcc struct {
 	numConns         int
 	idleConns        int
 	isoLevel         string
+	txnRetries       bool
 
 	// Used in non-uniform random data generation. cLoad is the value of C at load
 	// time. cCustomerID is the value of C for the customer id generator. cItemID
@@ -171,6 +173,7 @@ var tpccMeta = workload.Meta{
 			`conns`:                    {RuntimeOnly: true},
 			`idle-conns`:               {RuntimeOnly: true},
 			`isolation-level`:          {RuntimeOnly: true},
+			`txn-retries`:              {RuntimeOnly: true},
 			`expensive-checks`:         {RuntimeOnly: true, CheckConsistencyOnly: true},
 			`local-warehouses`:         {RuntimeOnly: true},
 			`regions`:                  {RuntimeOnly: true},
@@ -199,6 +202,7 @@ var tpccMeta = workload.Meta{
 		))
 		g.flags.IntVar(&g.idleConns, `idle-conns`, 0, `Number of idle connections. Defaults to 0`)
 		g.flags.StringVar(&g.isoLevel, `isolation-level`, ``, `Isolation level to run workload transactions under [serializable, snapshot, read_committed]. If unset, the workload will run with the default isolation level of the database.`)
+		g.flags.BoolVar(&g.txnRetries, `txn-retries`, true, `Run transactions in a retry loop`)
 		g.flags.IntVar(&g.partitions, `partitions`, 1, `Partition tables`)
 		g.flags.IntVar(&g.clientPartitions, `client-partitions`, 0, `Make client behave as if the tables are partitioned, but does not actually partition underlying data. Requires --partition-affinity.`)
 		g.flags.IntSliceVar(&g.affinityPartitions, `partition-affinity`, nil, `Run load generator against specific partition (requires partitions). `+
@@ -897,6 +901,27 @@ func (w *tpcc) Ops(
 	return ql, nil
 }
 
+// executeTx runs fn inside a transaction with retries, if enabled. On
+// non-retryable failures, the transaction is aborted and rolled back; on
+// success, the transaction is committed.
+func (w *tpcc) executeTx(ctx context.Context, conn crdbpgx.Conn, fn func(pgx.Tx) error) error {
+	txOpts := pgx.TxOptions{}
+	if w.txnRetries {
+		return crdbpgx.ExecuteTx(ctx, conn, txOpts, fn)
+	}
+
+	tx, err := conn.BeginTx(ctx, txOpts)
+	if err != nil {
+		return err
+	}
+	err = fn(tx)
+	if err != nil {
+		_ = tx.Rollback(ctx)
+		return err
+	}
+	return tx.Commit(ctx)
+}
+
 func (w *tpcc) partitionAndScatter(urls []string) error {
 	db, err := gosql.Open(`cockroach`, strings.Join(urls, ` `))
 	if err != nil {