diff --git a/src/clojars/db.clj b/src/clojars/db.clj
index c34ee934..8532830a 100644
--- a/src/clojars/db.clj
+++ b/src/clojars/db.clj
@@ -557,11 +557,11 @@
 
       ;; group doesn't exist, reject since we no longer auto-create groups
       (empty? actives)
-      (err (format "Group '%s' doesn't exist (see https://git.io/JOs8J)" groupname))
+      (err (format "Group '%s' doesn't exist. See https://bit.ly/3MuKGXO" groupname))
 
       ;; group isn't verified, so new jars/projects can't be deployed to it
       (not (find-group-verification db groupname))
-      (err (format "Group '%s' isn't verified, so can't contain new projects (see https://git.io/JOs8J)" groupname)))))
+      (err (format "Group '%s' isn't verified, so can't contain new projects. See https://bit.ly/3MuKGXO" groupname)))))
 
 (defn add-group
   "Adds a new group entry without any checks other than if it exists
diff --git a/src/clojars/routes/repo.clj b/src/clojars/routes/repo.clj
index fae37c8a..ad3f33c9 100644
--- a/src/clojars/routes/repo.clj
+++ b/src/clojars/routes/repo.clj
@@ -201,7 +201,7 @@
   (when (and (not (maven/snapshot-version? version))
              (db/find-jar db group-id artifact-id version))
     (throw-invalid :non-snapshot-redeploy
-                   "redeploying non-snapshots is not allowed (see https://git.io/v1IAs)")))
+                   "redeploying non-snapshots is not allowed. See https://bit.ly/3EYzhwT")))
 
 (defn assert-non-central-shadow [group-id artifact-id]
   (when-not (maven/can-shadow-maven? group-id artifact-id)
@@ -212,10 +212,10 @@
                   :report? true}] 
         (if (= ret :failure)
           (throw-invalid :central-shadow-check-failure
-                         "failed to contact Maven Central to verify project name (see https://git.io/vMUHN)"
+                         "failed to contact Maven Central to verify project name. See https://bit.ly/3rTLqxZ"
             (assoc meta :status 503))
           (throw-invalid :central-shadow
-                         "shadowing Maven Central artifacts is not allowed (see https://git.io/vMUHN)"
+                         "shadowing Maven Central artifacts is not allowed. See https://bit.ly/3rTLqxZ"
             meta))))))
  
 (defn assert-jar-uploaded [artifacts pom]
@@ -258,7 +258,7 @@
   ;; OSes, URLs and tools.
   (validate-regex name #"^[a-z0-9_.-]+$"
                   (str "project names must consist solely of lowercase "
-                       "letters, numbers, hyphens and underscores (see https://git.io/v1IAl)"))
+                       "letters, numbers, hyphens and underscores. See https://bit.ly/3MuL20A"))
 
   ;; Maven's pretty accepting of version numbers, but so far in 2.5 years
   ;; bar one broken non-ascii exception only these characters have been used.
@@ -267,7 +267,7 @@
   ;; compatible for everyone let's lock it down.
   (validate-regex version #"^[a-zA-Z0-9_.+-]+$"
                   (str "version strings must consist solely of letters, "
-                       "numbers, dots, pluses, hyphens and underscores (see https://git.io/v1IA2)")))
+                       "numbers, dots, pluses, hyphens and underscores. See https://bit.ly/3Kf5KzX")))
 
 (defn validate-deploy [db dir pom {:keys [group name version]}]
   (validate-jar-name+version name version)
@@ -376,7 +376,7 @@
   [session group artifact]
   (when-not (token-session-matches-group-artifact? session group artifact)
     (throw-forbidden
-     "The provided token's scope doesn't allow deploying this artifact (see https://git.io/JfwjM)"
+     "The provided token's scope doesn't allow deploying this artifact. See https://bit.ly/3LmCclv"
      {:group group
       :artifact artifact})))
 
@@ -494,7 +494,7 @@
     (if (auth/unauthed-or-token-request? req)
       (f req)
       (let [{:keys [username]} (auth/parse-authorization-header (get-in req [:headers "authorization"]))
-            message "a deploy token is required to deploy (see https://git.io/JfwjM)"]
+            message "a deploy token is required to deploy. See https://bit.ly/3LmCclv"]
         (log/audit db {:tag :deploy-password-rejection
                        :message message
                        :username username})
diff --git a/test/clojars/integration/uploads_test.clj b/test/clojars/integration/uploads_test.clj
index 9cc78a79..cffd17e8 100644
--- a/test/clojars/integration/uploads_test.clj
+++ b/test/clojars/integration/uploads_test.clj
@@ -434,7 +434,7 @@
       (register-as "dantheman" "test@example.org" "password"))
   (let [token (create-deploy-token (session (help/app-from-system)) "dantheman" "password" "testing")]
     (is (thrown-with-msg? DeploymentException
-                          #"Forbidden - Group 'new-group' doesn't exist \(see https://git.io/JOs8J\)"
+                          #"Forbidden - Group 'new-group' doesn't exist. See https://bit.ly/3MuKGXO"
                           (deploy
                            {:coordinates '[new-group/test "0.0.1"]
                             :jar-file (io/file (io/resource "test.jar"))
@@ -447,7 +447,7 @@
                        :group_name "new-group"
                        :jar_name "test"
                        :version "0.0.1"
-                       :message "Group 'new-group' doesn't exist (see https://git.io/JOs8J)"
+                       :message "Group 'new-group' doesn't exist. See https://bit.ly/3MuKGXO"
                        :tag "deploy-forbidden"})))
 
 (deftest user-can-deploy-a-new-version-to-an-existing-project-in-a-non-verified-group
@@ -494,7 +494,7 @@
     (db/add-admin help/*db* "legacy-group" "dantheman" "testing")
 
     (is (thrown-with-msg? DeploymentException
-                          #"Forbidden - Group 'legacy-group' isn't verified, so can't contain new projects \(see https://git.io/JOs8J\)"
+                          #"Forbidden - Group 'legacy-group' isn't verified, so can't contain new projects. See https://bit.ly/3MuKGXO"
                           (deploy
                            {:coordinates '[legacy-group/test "0.0.1"]
                             :jar-file (io/file (io/resource "test.jar"))
@@ -507,7 +507,7 @@
                        :group_name "legacy-group"
                        :jar_name "test"
                        :version "0.0.1"
-                       :message "Group 'legacy-group' isn't verified, so can't contain new projects (see https://git.io/JOs8J)"
+                       :message "Group 'legacy-group' isn't verified, so can't contain new projects. See https://bit.ly/3MuKGXO"
                        :tag "deploy-forbidden"})))
 
 (deftest user-cannot-redeploy
@@ -532,7 +532,7 @@
                        :group_name "org.clojars.dantheman"
                        :jar_name "test"
                        :version "0.0.1"
-                       :message "redeploying non-snapshots is not allowed (see https://git.io/v1IAs)"
+                       :message "redeploying non-snapshots is not allowed. See https://bit.ly/3EYzhwT"
                        :tag "non-snapshot-redeploy"})))
 
 (deftest deploy-cannot-shadow-central
@@ -556,7 +556,7 @@
                        :group_name "org.tcrawley"
                        :jar_name "dynapath"
                        :version "0.0.1"
-                       :message "shadowing Maven Central artifacts is not allowed (see https://git.io/vMUHN)"
+                       :message "shadowing Maven Central artifacts is not allowed. See https://bit.ly/3rTLqxZ"
                        :tag "central-shadow"})))
 
 (deftest deploy-cannot-shadow-central-unless-allowlisted
@@ -742,12 +742,12 @@
         {:coordinates '[org.clojars.dantheman/test "1.0.0"]
          :jar-file (io/file (io/resource "test.jar"))
          :pom-file (io/file (io/resource "test-0.0.1/test.pom"))
-         :password  "password"})
+         :password  "password"})))
 
-       (help/match-audit {:username "guest"}
-                         {:user    "guest"
-                          :message "a deploy token is required to deploy (see https://git.io/JfwjM)"
-                          :tag     "deploy-password-rejection"}))))
+  (help/match-audit {:username "dantheman"}
+                    {:user    "dantheman"
+                     :message "a deploy token is required to deploy. See https://bit.ly/3LmCclv"
+                     :tag     "deploy-password-rejection"}))
 
 (deftest deploy-requires-path-to-match-pom
   (-> (session (help/app-from-system))
@@ -822,7 +822,7 @@
                        :group_name "org.clojars.dantheman"
                        :jar_name "teST"
                        :version "0.0.1"
-                       :message "project names must consist solely of lowercase letters, numbers, hyphens and underscores (see https://git.io/v1IAl)"
+                       :message "project names must consist solely of lowercase letters, numbers, hyphens and underscores. See https://bit.ly/3MuL20A"
                        :tag "regex-validation-failed"})))
 
 (deftest deploy-requires-ascii-version
@@ -843,7 +843,7 @@
                        :group_name "org.clojars.dantheman"
                        :jar_name "test"
                        :version "1.α.0"
-                       :message "version strings must consist solely of letters, numbers, dots, pluses, hyphens and underscores (see https://git.io/v1IA2)"
+                       :message "version strings must consist solely of letters, numbers, dots, pluses, hyphens and underscores. See https://bit.ly/3Kf5KzX"
                        :tag "regex-validation-failed"})))
 
 (deftest put-on-html-fails