diff --git a/_includes/google-analytics.html b/_includes/google-analytics.html
index eb2a692a5..a5a620557 100644
--- a/_includes/google-analytics.html
+++ b/_includes/google-analytics.html
@@ -5,6 +5,7 @@
   })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
 
   ga('create', '{{ site.google_analytics }}', 'auto');
+  ga('set', 'anonymizeIp', true);
   ga('send', 'pageview');
 
 </script>