diff --git a/app/root.tsx b/app/root.tsx
index 69b89d14..f39fa058 100644
--- a/app/root.tsx
+++ b/app/root.tsx
@@ -27,15 +27,54 @@ export const meta: MetaFunction = () => ({
 
 type LoaderData = {
   user: Awaited<ReturnType<typeof getUser>>;
+  gaTrackingId: string | undefined;
 };
 
 export const loader: LoaderFunction = async ({ request }) => {
   return json<LoaderData>({
     user: await getUser(request),
+    gaTrackingId: process.env.GA_TRACKING_ID,
   });
 };
 
+const GA = ({ trackingId }: { trackingId: string }): JSX.Element => (
+  <>
+    <script
+      async
+      src={`https://www.googletagmanager.com/gtag/js?id=${trackingId}`}
+    />
+    <script
+      async
+      id="gtag-init"
+      dangerouslySetInnerHTML={{
+        __html: `
+                window.dataLayer = window.dataLayer || [];
+                function gtag(){dataLayer.push(arguments);}
+                gtag('js', new Date());
+                gtag('config', '${trackingId}');
+              `,
+      }}
+    />
+  </>
+);
+
 export default function App() {
+  const { gaTrackingId, user } = useLoaderData<LoaderData>();
+  const location = useLocation();
+
+  // GA pageview
+  useEffect(() => {
+    if (gaTrackingId?.length) {
+      gtag.pageview(location.pathname, gaTrackingId);
+    }
+  }, [location, gaTrackingId]);
+
+  // GA main script load
+  const gtagScript =
+    process.env.NODE_ENV === "development" || !gaTrackingId ? null : (
+      <GA trackingId={gaTrackingId} />
+    );
+
   return (
     <html lang="en" className="h-full">
       <head>
