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- Launched a new website in August 2016 (built on WordPress)
- Plan and implement client events
- Promote events to top clients
- Design and write client-facing communications
- Research new leads
- Write financial blog posts for retirement niche
- Monitor and post to social media
- Maintain and update team website
- Design, write, and implement email sequences
- Track compliance approval for all client-facing communications
- Increased 2015 monthly new patient average by 25.9% over previous two years
- Grew Facebook following by 267%
- Assisted with strategic planning; planned and executed event details (e.g. fall festivals, Dinner with the Docs, Lunch & Learn, New Year’s Eve party for patients, health fairs)
- Extracted patient stories and testimonials for communications, including social media, email blasts, marketing collateral, office wall space, and newsletters
- Developed email communication sequences
- Managed, updated, and utilized all databases; developed, implemented in-house referral program
- Designed professional, compelling marketing collateral
- Wrote blog posts; developed content for company and product websites
- Drafted press releases, newsletter articles, web page edits, Facebook posts, and other communications
- Interviewed witnesses and influencers for story content and quotations
- Prepared marketing collateral for presentation to key audiences
- Researched and wrote content for internally-distributed flyers; reviewed and edited communications
- Attended marketing meetings regarding advertising, event planning, and other promotional activities
- Wrote online content (e.g. blog posts, news releases), provided marketing and public relations counsel
- Wrote a magazine article on behalf of the company: “A Style All Your Own”, Enchanted Brides, Middle Tennessee Edition, Winter/Spring 2013, page 9
- Advised customers, prepared orders, cleaned rental items, altered clothing, managed inventory, etc.
- Represented the company at industry events
- Cultivated new business in Nashville by setting appointments through cold calling; established rapport with potential clients and utilized training to effectively gain new business
- Earned the highest close rate in the first month on the job
- Earned the most revenue on my team in the first six months
- Maintained highest client retention rate on my team