diff --git a/templates/internet-of-things/index.html b/templates/internet-of-things/index.html
index 21cab8b2b83..21d1753bad7 100644
--- a/templates/internet-of-things/index.html
+++ b/templates/internet-of-things/index.html
@@ -15,7 +15,7 @@
       <h1>Ubuntu for the Internet&nbsp;of&nbsp;Things</h1>
       <p>Whether you are using classic Ubuntu or our optimised version for IoT and edge, we have a trusted operating system that enables you to speed up time to market and scale your business with confidence.</p>
       <p>
-        <a href="/core/services" class="p-button--positive">Get IoT Professional Services</a>
+        <a href="/core/services" class="p-button--positive">Discover IoT Professional Services</a>
         <a href="/download/iot" class="p-button">Download Ubuntu for IoT</a>
       </p>
     </div>
@@ -48,7 +48,6 @@ <h2>Why Ubuntu?</h2>
           <li class="p-list__item is-ticked">Optimised custom commercial images for the edge</li>
           <li class="p-list__item is-ticked">Secure boot and full disk encryption</li>
         </ul>
-        <p><a href="/core">Learn more about Ubuntu Core&nbsp;&rsaquo;</a></p>
       </div>
     </div>
   </div>
@@ -57,6 +56,9 @@ <h2>Why Ubuntu?</h2>
 <hr class="is-fixed-width">
 
 <section class="p-strip u-no-padding--bottom">
+  <div class="p-section row">
+    <h2>Discover Ubuntu IoT in your industry</h2>
+  </div>
   <div class="p-section">
     <div class="row">
       <div class="col-6 p-tile">
@@ -64,20 +66,22 @@ <h2>Why Ubuntu?</h2>
           <div class="col-3 col-medium-3 u-hide--small">
             <div class="u-align--center">
               {{ image (
-                url="https://assets.ubuntu.com/v1/ce4156dd-MobileRobots04+%282%29.png",
-                alt="",
-                width="1686",
-                height="1120",
-                hi_def=True,
-                loading="lazy"
-                ) | safe
+              url="https://assets.ubuntu.com/v1/ce4156dd-MobileRobots04+%282%29.png",
+              alt="",
+              width="1686",
+              height="1120",
+              hi_def=True,
+              loading="lazy"
+              ) | safe
               }}
             </div>
           </div>
           <div class="col-3 col-medium-3">
-            <h2 class="p-heading--3">Industrial</h2>
-            <p>Ubuntu Core runs in multiple industrial environments today, from factory floors to healthcare appliances and food production.</p>
-            <p><a href="/engage/realtime-webinar-ga">How real-time Linux accelerates industrial transformation&nbsp;&rsaquo;</a></p>
+            <h3 class="p-heading--3"><a href="/industrial">Industrial&nbsp;&rsaquo;</a></h3>
+            <p>Ubuntu Core runs in multiple industrial environments today, from factory floors to healthcare appliances
+              and food production.</p>
+            <p><a href="/engage/realtime-webinar-ga">How real-time Linux accelerates industrial
+                transformation&nbsp;&rsaquo;</a></p>
           </div>
         </div>
       </div>
@@ -86,20 +90,22 @@ <h2 class="p-heading--3">Industrial</h2>
           <div class="col-3 col-medium-3 u-hide--small">
             <div class="u-align--center">
               {{ image (
-                url="https://assets.ubuntu.com/v1/32675035-smart-home.png",
-                alt="",
-                width="1810",
-                height="1204",
-                hi_def=True,
-                loading="lazy"
-                ) | safe
+              url="https://assets.ubuntu.com/v1/32675035-smart-home.png",
+              alt="",
+              width="1810",
+              height="1204",
+              hi_def=True,
+              loading="lazy"
+              ) | safe
               }}
             </div>
           </div>
           <div class="col-3 col-medium-3">
-            <h2 class="p-heading--3">Smart home</h2>
-            <p>Supporting the Matter standard as a member of the CSA. Explore smart home applications available on the Snap Store to build your next smart home project.</p>
-            <p><a href="/blog/matter-on-ubuntu-getting-started">Matter on Ubuntu: get started with the standard for smart home devices&nbsp;&rsaquo;</a></p>
+            <h3 class="p-heading--3"><a href="/internet-of-things/smart-home">Smart home&nbsp;&rsaquo;</a></h3>
+            <p>Supporting the Matter standard as a member of the CSA. Explore smart home applications available on the
+              Snap Store to build your next smart home project.</p>
+            <p><a href="/blog/matter-on-ubuntu-getting-started">Matter on Ubuntu: get started with the standard for
+                smart home devices&nbsp;&rsaquo;</a></p>
           </div>
         </div>
       </div>
@@ -123,7 +129,7 @@ <h2 class="p-heading--3">Smart home</h2>
             </div>
           </div>
           <div class="col-3 col-medium-3">
-            <h2 class="p-heading--3">Digital signage</h2>
+            <h3 class="p-heading--3"><a href="/internet-of-things/digital-signage">Digital signage&nbsp;&rsaquo;</a></h3>
             <p>A small footprint and full OpenGL make Ubuntu Core the perfect platform for secure digital signs. Try Ubuntu Frame, a reliable and secure display server for embedded Linux devices with long term support.</p>
             <p><a href="/engage/Embedding_IoT_GUI_with_Ubuntu_Frame">Guide to developing GUIs for IoT&nbsp;&rsaquo;</a></p>
           </div>
@@ -145,7 +151,7 @@ <h2 class="p-heading--3">Digital signage</h2>
             </div>
           </div>
           <div class="col-3 col-medium-3">
-            <h2 class="p-heading--3">Automotive</h2>
+            <h3 class="p-heading--3"><a href="/automotive">Automotive&nbsp;&rsaquo;</a></h3>
             <p>Trusted by major automotive companies, Canonical delivers a full suite of open source solutions and services to deliver security, safety and innovation for digital transformation in automotive.</p>
             <p><a href="/engage/software-defined-vehicles-whitepaper">A CTO's guide to software-defined vehicles&nbsp;&rsaquo;</a></p>
           </div>
@@ -170,7 +176,7 @@ <h2 class="p-heading--3">Automotive</h2>
           </div>
         </div>
         <div class="col-3 col-medium-3">
-          <h2 class="p-heading--3">Smart city</h2>
+          <h3 class="p-heading--3"><a href="/internet-of-things/smart-city">Smart city&nbsp;&rsaquo;</a></h3>
           <p>Canonical has a wide portfolio of products. Each of them play a role in bringing open source technologies to the cities of the future.</p>
           <p><a href="/engage/top-five-iot-challenges">A guide on how to solve the top 5 IoT challenges&nbsp;&rsaquo;</a></p>
         </div>
@@ -192,7 +198,7 @@ <h2 class="p-heading--3">Smart city</h2>
           </div>
         </div>
         <div class="col-3 col-medium-3">
-          <h2 class="p-heading--3">Robotics</h2>
+          <h3 class="p-heading--3"><a href="/robotics">Robotics&nbsp;&rsaquo;</a></h3>
           <p>Develop, deploy and maintain your fleet of robots with Ubuntu and ROS. We work with a wide range of robotics institutions, from education to manufacturing.</p>
           <p><a href="/engage/robot-operating-system-choice">Choose the right OS for your robot&nbsp;&rsaquo;</a></p>
         </div>
@@ -261,8 +267,8 @@ <h2 class="p-text--small-caps">Trusted by</h2>
 
 <section class="p-strip u-no-padding--bottom">
   <div class="p-section u-fixed-width">
-      <h2>Our products</h2>
-      <p>Building your IoT business is a journey, develop your application with the Ubuntu you know and love, package your application using Snaps, deploy your devices using Ubuntu Core, manage them with a dedicated Snap Store and certify your hardware to ensure maximum reliability.</p>
+    <h2>Our products</h2>
+    <p>Building your IoT business is a journey, develop your application with the Ubuntu you know and love, package your application using Snaps, deploy your devices using Ubuntu Core, manage them with a dedicated Snap Store and certify your hardware to ensure maximum reliability.</p>
   </div>
   <div class="p-section row u-equal-height">
     <div class="col-6">
@@ -474,8 +480,8 @@ <h2>From prototype to production on all major platforms</h2>
       <h2>IoT professional services</h2>
       <p>Our expert technical teams offer full enablement, customisation and development to ensure that taking your devices to market is fast, scalable and seamless. You can focus on your applications, we handle the rest, including full support and technical workshops.</p>
       <p>
-        <a href="/core/services" class="p-button--positive">Learn more </a>
-        <a href="/pricing/devices" class="p-button">Pricing and packages</a>
+        <a href="/pricing/devices" class="p-button--positive">Pricing and packages</a>
+        <a href="/core/services">Learn more about IoT Professional Services&nbsp;&rsaquo;</a>
       </p>
     </div>
     <div class="col-6">
@@ -501,7 +507,7 @@ <h2>Ready to innovate?</h2>
     </div>
     <div class="col-6">
       <p>Whether you are a startup bringing your concept to market or already  have large fleets of devices deployed in the field, we have the expertise and infrastructure to launch and support you.</p>
-      <a href="/internet-of-things#get-in-touch" class="js-invoke-modal">Contact our team</a>
+      <a href="/internet-of-things#get-in-touch" class="js-invoke-modal p-button--positive">Contact our team</a>
     </div>
   </div>
 </section>